My website has dropped in the rankings drastically. How can I get it back up the SERPs?
-
I manage a website that I took over 6 months ago - the site was sitting happily on page one of google so I haven't had to do much to keep it there - other than a few onsite improvements.
However, last week the site dropped off the SERPs.
The site is http://www.pro-techairconditioning.co.uk/content/home.html
Could someone please suggest reasons for this and ways to solve the problem?
Thanks
-
Thanks for the response.
The link profile is something I am currently working on - but I am new to SEO and am struggling to find good relevant links.
Any tips?
Thanks
-
I completely agree with Ruben and Tim. You need original, unique informative content. It is such bad practice to not touch your site simply because it is ranking well. You have to keep content fresh and update the site. Stagnation is never good. Even having a blog will help you keep content fresh.
What kind of social presence do you have? Are you posting enough to have valid social signals? I would beef up social engagement, add a blog and get some relevant backlinks.
-
As per Ruben, the site you are managing is lacking any credibile relevant links to the site, without these preferably naturally occuring quality links, your site is not being seen as an authority in its field. As such this is something you can certainly look into rectifying, but it is no easy fix and will take a lot of hard work and the creation of quality content.
Link profile can be looked into here
Secondly and this is my own personal opinion but the site to me lacks some more natural copy that is targeted to the end consumer, it feels very much like it has simply been created with a tone just for Google and may possibly be being targeted for an over optimisation penalty, especially for the term Air conditioning which appears so many times.
You could also think about adding more relevant copy around the products you install, benefits, features etc. A blog might be useful for this. Finally I would also think about establishing some social channels for the site and local presences in Bing and Google.
Also check out the webmaster elements that Ruben mentioned - sitemaps, 404 errors etc
-
Well, your homepage doesn't have a lot of content, nor does it have many links. The links you do have are mostly from a website design company.
First, I would check your GWT to see if you received any penalty notifications. It's hard to say if you have been hit with one or not. The drop in rankings your described may suggest one, but, (at least by the brief look at the link I saw and the content I read) your site doesn't look spammy. It just doesn't have a lot there to get ranked highly in the first place.
I would add some more detail/quality length to my homepage, and pursue some link opportunities that relate to either Air conditioning, your location or both.
Best,
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I identify links that point to a specific landing page with a specific anchor text on my own website?
I am trying to identify buttons and links that point to a specific landing page on our website that have a certain word in the anchor text and I would like to know the referring page URL too. Does anybody have an idea on how to do this? We have above a hundred landing pages and I would rather not go through them one by one 😄 Thanks for the help
Intermediate & Advanced SEO | | 10to8-Moz0 -
How to get back links with higher rank ?
Hi All , These days I am finding new ways of creating back links. Could any one tell me how to get backlinks with higher DA ?
Intermediate & Advanced SEO | | mozentution2 -
Over 30,000 pages but only 100 get traffic... can I kill the others?
I have a website with over 30,000 pages. But only around 100 are getting traffic from Google/being used by the company. How safe is it for me to kill the other pages? Usually I'd do rel canonical or 301's to scrap as much link juice as I can from them, but at 30,000 we just don't have any place to 301 the pages that makes sense and rel canonical to irrelevant pages seems... wrong? So my hope was to just kill the pages, reuse their content when needed, but pretty much start fresh. Let me know your thoughts. Thanks,
Intermediate & Advanced SEO | | jacob.young.cricut0 -
Best tips for getting a video page to rank?
We have a video for our company, located here: http://www.imageworkscreative.com/imageworks-creative-video It's an overview of our company and the services we offer. We'd like to get this page ranking, but we haven't had much luck so far. Our Youtube account does better, but I'm looking for some things we can do on or offsite to get this page to rank. Any tips would be appreciated!
Intermediate & Advanced SEO | | ScottImageWorks0 -
Do you get links from new websites?
There's a new industry specific website that looks decent. It's clean and nothing spammy. However, it's so new it's DA is under 10. Is it worth pursuing a link from a site like this? On one hand, there's nothing spammy and it is industry specific. On the other...it's just DA is so terrible (worse than any of our other links), I don't want it to hurt us. Any thoughts? Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup1 -
Can't get auto-generated content de-indexed
Hello and thanks in advance for any help you can offer me! Customgia.com, a costume jewelry e-commerce site, has two types of product pages - public pages that are internally linked and private pages that are only accessible by accessing the URL directly. Every item on Customgia is created online using an online design tool. Users can register for a free account and save the designs they create, even if they don't purchase them. Prior to saving their design, the user is required to enter a product name and choose "public" or "private" for that design. The page title and product description are auto-generated. Since launching in October '11, the number of products grew and grew as more users designed jewelry items. Most users chose to show their designs publicly, so the number of products in the store swelled to nearly 3000. I realized many of these designs were similar to each and occasionally exact duplicates. So over the past 8 months, I've made 2300 of these design "private" - and no longer accessible unless the designer logs into their account (these pages can also be linked to directly). When I realized that Google had indexed nearly all 3000 products, I entered URL removal requests on Webmaster Tools for the designs that I had changed to "private". I did this starting about 4 months ago. At the time, I did not have NOINDEX meta tags on these product pages (obviously a mistake) so it appears that most of these product pages were never removed from the index. Or if they were removed, they were added back in after the 90 days were up. Of the 716 products currently showing (the ones I want Google to know about), 466 have unique, informative descriptions written by humans. The remaining 250 have auto-generated descriptions that read coherently but are somewhat similar to one another. I don't think these 250 descriptions are the big problem right now but these product pages can be hidden if necessary. I think the big problem is the 2000 product pages that are still in the Google index but shouldn't be. The following Google query tells me roughly how many product pages are in the index: site:Customgia.com inurl:shop-for Ideally, it should return just over 716 results but instead it's returning 2650 results. Most of these 1900 product pages have bad product names and highly similar, auto-generated descriptions and page titles. I wish Google never crawled them. Last week, NOINDEX tags were added to all 1900 "private" designs so currently the only product pages that should be indexed are the 716 showing on the site. Unfortunately, over the past ten days the number of product pages in the Google index hasn't changed. One solution I initially thought might work is to re-enter the removal requests because now, with the NOINDEX tags, these pages should be removed permanently. But I can't determine which product pages need to be removed because Google doesn't let me see that deep into the search results. If I look at the removal request history it says "Expired" or "Removed" but these labels don't seem to correspond in any way to whether or not that page is currently indexed. Additionally, Google is unlikely to crawl these "private" pages because they are orphaned and no longer linked to any public pages of the site (and no external links either). Currently, Customgia.com averages 25 organic visits per month (branded and non-branded) and close to zero sales. Does anyone think de-indexing the entire site would be appropriate here? Start with a clean slate and then let Google re-crawl and index only the public pages - would that be easier than battling with Webmaster tools for months on end? Back in August, I posted a similar problem that was solved using NOINDEX tags (de-indexing a different set of pages on Customgia): http://moz.com/community/q/does-this-site-have-a-duplicate-content-issue#reply_176813 Thanks for reading through all this!
Intermediate & Advanced SEO | | rja2140 -
Home Page Rankings Drop
Hi all we have being working with a small local client in the last few weeks getting good rankings using onsite op, and business listings we have been getting good ranking ie top 15 then today we drop right out the top 50, after completing manual checks i see the keywords as all related | glasgow catering | Not in Top 50 | down > 42 | |
Intermediate & Advanced SEO | | Will_Craig
| catering glasgow | Not in Top 50 | down > 41 | |
| glasgow caterers | Not in Top 50 | down > 39 | |
| caterers in glasgow | Not in Top 50 | down > 37 | |
| caterers glasgow | Not in Top 50 | down > 32 | Also when completing manual checks on the above keywords, the home page is not ranking what so ever, infact its missing i went 300 results deep and cant find it, other inner pages rank but not the home. The only other recent change is that we now have a listing under the Google maps section of the homepage on page 1 any advice www.georgieporgies.co.uk0 -
My brand is not ranking on Android Google SERPs
In the new blog post here, she links to mobilemoxie, a site which allows you to do searches on various different smartphones. I tried a search for my brand, "ixl.com" on an iPhone 4 and a Android phone, the Motorola Droid X. On the iPhone, our brand appears in #1 like normal, but on the Android phone, our result doesn't appear on the first page. Any ideas as to why this would be the case? We're currently developing a mobile version of our site but we don't have one yet. Could that be the issue?
Intermediate & Advanced SEO | | john4math0