My website has dropped in the rankings drastically. How can I get it back up the SERPs?
-
I manage a website that I took over 6 months ago - the site was sitting happily on page one of google so I haven't had to do much to keep it there - other than a few onsite improvements.
However, last week the site dropped off the SERPs.
The site is http://www.pro-techairconditioning.co.uk/content/home.html
Could someone please suggest reasons for this and ways to solve the problem?
Thanks
-
Thanks for the response.
The link profile is something I am currently working on - but I am new to SEO and am struggling to find good relevant links.
Any tips?
Thanks
-
I completely agree with Ruben and Tim. You need original, unique informative content. It is such bad practice to not touch your site simply because it is ranking well. You have to keep content fresh and update the site. Stagnation is never good. Even having a blog will help you keep content fresh.
What kind of social presence do you have? Are you posting enough to have valid social signals? I would beef up social engagement, add a blog and get some relevant backlinks.
-
As per Ruben, the site you are managing is lacking any credibile relevant links to the site, without these preferably naturally occuring quality links, your site is not being seen as an authority in its field. As such this is something you can certainly look into rectifying, but it is no easy fix and will take a lot of hard work and the creation of quality content.
Link profile can be looked into here
Secondly and this is my own personal opinion but the site to me lacks some more natural copy that is targeted to the end consumer, it feels very much like it has simply been created with a tone just for Google and may possibly be being targeted for an over optimisation penalty, especially for the term Air conditioning which appears so many times.
You could also think about adding more relevant copy around the products you install, benefits, features etc. A blog might be useful for this. Finally I would also think about establishing some social channels for the site and local presences in Bing and Google.
Also check out the webmaster elements that Ruben mentioned - sitemaps, 404 errors etc
-
Well, your homepage doesn't have a lot of content, nor does it have many links. The links you do have are mostly from a website design company.
First, I would check your GWT to see if you received any penalty notifications. It's hard to say if you have been hit with one or not. The drop in rankings your described may suggest one, but, (at least by the brief look at the link I saw and the content I read) your site doesn't look spammy. It just doesn't have a lot there to get ranked highly in the first place.
I would add some more detail/quality length to my homepage, and pursue some link opportunities that relate to either Air conditioning, your location or both.
Best,
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Taken a canonical off a page to let it rank with new unique content - what more can I do?
A week ago, I took a canonical off of a page that was pointing to the homepage for a very big, generic search term for my brand as we felt that it could have been harming our rankings (as it wasn't a true canonical page). A week in and our rankings for the term have dropped 7 positions out of page 1 and the page we want to rank instead is nowhere to be seen. Do I hang fire? As such a big search term, it's affecting traffic, but I don't want to make any rash decisions. Here's a bit more info: For arguments sake, let's call the search term we're going after 'Boots', with the URL where the canonical was placed of /boots. The canonical went to the root domain as we sell, well... boots. At the time, the homepage was ranking for Boots on page 1 and we wanted to change this so that the Boots page ranked for that term... all logical right? We did the following: Took off mentions of Boots from meta on the homepage and made sure it was optimised for on the boots page. Took the canonical off of /boots. Used GSC to fetch & ask Google to recrawl "/boots". Resubmitted the sitemap. Do I hang fire on running back to the safety of ranking for boots on the homepage? Do I risk keyword cannibalisation by adding the search terms back to the homepage?
Intermediate & Advanced SEO | | Kelly_Edwards0 -
When you add 10.000 pages that have no real intention to rank in the SERP, should you: "follow,noindex" or disallow the whole directory through robots? What is your opinion?
I just want a second opinion 🙂 The customer don't want to loose any internal linkvalue by vaporizing link value though a big amount of internal links. What would you do?
Intermediate & Advanced SEO | | Zanox0 -
Adding video snippet caused drop of star rating snippet in google SERP. Any solution to show both?
We are using on our product pages review schema markup which showed up well in google SERP. Now we added schema video markup as well and google shows in SERP now only the video snippet, but not the review snippet anymore. Any idea whether there may be a solution to show both video and review snippets?
Intermediate & Advanced SEO | | lcourse0 -
Rankings dropped - Why?
At the end of November a client site dropped significantly in the rankings. The drop effected almost all the keyphrases we monitor. Historically the homepage has always ranked higher than the sub-pages - however now it seems Google is no longer ranking the home page, and instead ranking the sub-pages, just far far lower down. Any ideas what could cause this?
Intermediate & Advanced SEO | | cottamg0 -
How to link my websites with each other - to avoid google penalities and get some value
I have good high DA PA websites hosted on same IP, added in same google analytics and GWT account. So i think google knows that owner is the same. How should we link them with each other to get some value? Put nofollow? With what anchor (Money keyword or domain name)? But whats the point? We cannot make natural link building profile with our own website nofollow links, i assume they will not count. What can you suggest? Maybe it is better not to link at all?
Intermediate & Advanced SEO | | bele0 -
Why does Tripadvisor rank higher than my official hotel website?
We have an official hotel website under our brand hawaiihotels.com called www.RoyalLahaina.com. It is a resort in Hawaii. However, Trip Advisor comes before our official website but it doesnt do this for the other websites. Could anyone tell me why this is happening? It is ranking higher for royal lahaina resort
Intermediate & Advanced SEO | | TSpike10 -
Why did my rankings drop?
Hi all, In July I started to re-energise my link building efforts by getting a proper campaign together to build links. Despite building about 20 new links my traffic has actually fallen. Here a a breakdown of what happen: 1)Late June I noticed my toolbar page rank up at about PR4 which, despite only being a small part of the algo, was nice to see. Early July I started my link building campaign by getting together a massive list of potential link partners by using Open Site Explorer on my competitors sites. 3)Because I'm a bit pressed for time I decided to go for the easier links first. I sorted my link list by Domain Authority and started to list on high DA directories used by my competitors. I listed on about 20 of these directories. I also livened up an old links page I'd previously hidden from the SE's because I was planning to do a bit of Link exchanging too. A few days after I started building links from these directories I noticed my traffic start to drop off gradually. I also noticed the toolbar PR go down to PR3. I decided to stop at 20 submissions because it looked like this was effecting traffic. I also removed the links page I'd livened up which produced a temporary improvement in traffic but it's since gone on to get a bit worse. Traffic is now down by about 10% on when I started buying submissions to directories. I must add that during this period we have also been taking on new clients which, as a a real estate listing site, means we put loads of content on our site for the client. That content is also on the clients website and on other competitors sites. So there would be lot's of a content that appears elsewhere on the net. Not really sure which of the two has caused the problem and not really sure how to progress. Do I remove the links on the directories? Do I wait for this newly added content to bed down so that new fresh can take it's place in our results which we rank from? Any help would be appreciated.
Intermediate & Advanced SEO | | Mulith0 -
Can I use the same source for two different websites?
I have developed a successful portal based website but would like to grow my portfolio of sites by expanding into new niches and sectors. I would like to use the same source code to fast track new sites but I'm not sure of the dangers involved. Content, meta details etc. will all be unique and the only similarity will be the html code. Another example of how I want to use this is that my current site targets the UK but I want to target a global market with a .com domain and this would involve using the same source. Is this possible without a penalty or am I overlooking something?
Intermediate & Advanced SEO | | Mulith0