I need help: Website has dropped and I dont know how to bring it back

[followuk]

Hi All,

So my website has dropped now to page 12, I have no idea why, I've tried myself to bring it back and I have also tried a few £1000 at outsourcing the SEO which has had no affect.

There are no penalties in webmaster tools but I personally think something the algo doesn't like is holding it back - I could be wrong. I think this because some of the results higher than me are a lot worse, hold little to no content and there backlink profiles have no links, some are even 1 page new domains that have been live for as little as a month ranking a lot higher than me.

At one point I was ranking page1, position4 for the term 'bank holidays' and now I don't rank anywhere. What's weird is if you search 'bankholidays' as one word I appear in that position.

Does anyone have any ideas what is going on?

Problem page: followuk.co.uk/bank-holidays - GoogleUK search.

I need some help please.

[EricaMcGillivray]

Hi,

I took a look at your site, and I ran a report in OpenSiteExplorer on your backlinks. It doesn't look at all like Penguin, like others suggested below.

My suggestions:

1. Take a look and see what your competitors are doing. If this is recent, we've definitely see fresh/newly updated content be pushed to the front of SERPs temporarily and then die back down to lower numbers.

2. Make sure your content is getting updated.

3. Your content looked pretty thin. While in the past ranking competitively for this term was pretty easy, when I did a search (granted even incognito, I'm in the US), I got many results from UK government sites and wikipedia ranked pretty highly. Without solid, uniquely interesting content and strong, relevant links, it'll be very hard to beat these sites.

[Party_Experts]

Use the Panguin tool, it cross references your site traffic with algo updates.

http://www.barracuda-digital.co.uk/panguin-tool/

It does sound to me like you have a penalty. Google doesn't always tell you you have a penalty though. But if your rankings have suddenly and dramatically dropped this does seem like a penalty .

Do you keep your content fresh? Updating your landing pages at least once a month can help.

Have you tidied up your back links disavowing any spammy links that might be pointing to your site?

I would definitely start with the Panguin tool though it can be a real eye opener

[CGR-Creative]

I would check GWT for penalties.