How can I track if a landing page assists a lead/goal to another page in Google Analytics?
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For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below:
How to determine if /landing-page assists a lead/goal to a specific product page in Analytics?
Example scenario:
/landing-page -> /product-3 -> Lead
TIA!
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Do you want to track the funnel, each variation and which direction people take? Or do you just want to see the leads coming from the landing page?
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You could create a segment for just traffic from that campaign (based on your utm_campaign) and make sure that generating the lead is set up as a goal. From there you can go to the Conversion -> Goals -> Goal Urls and see which of your product pages have conversions.
Segment Building: https://support.google.com/analytics/answer/3124493?hl=en
Goal Set up: https://support.google.com/analytics/answer/1032415?hl=en
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Hi there,
The first thing you'll need to do is understand which of your pages are your best-assisting website pages.
Once you've set up conversion tracking, you'll have access to a handy set of reports about your conversions(those important actions your customers take on your website, such as a purchase or email signup).
These reports are called Search Funnels. Think of them as passages (or funnels) through which your customers complete a conversion.
Search Funnels can give you more detailed information about ads, clicks, and other elements that are part of your online campaign.
This gives you a better sense of your customers and, ultimately, the effectiveness of the ads and keywords you've created.
Anyway yo can find all the details here https://support.google.com/adwords/answer/1722023?hl=en
Hope it helps you.
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