Home Page SEO and city specific targeting?

[scott315]

From What I have read you should target one keyword for each page on your site with the exception of the home page. Is this correct?

If the most searched keywords for a Dentist in the area are

Dentist "city name"
Cosmetic Dentist "city name"
Family Dentist "city name"

Should you try and add content on the home page with h1 tags of each of these? If so then what about the page title/url

Also if you are targeting keyword  Dentist "city name" but like 4 different cities, should you have a separate page for each of this cities and then if so would that not be duplicate content with the exception of city name?

Thanks

[webtheoria.com]

I was checking your website and your on-page optimization. I would like to start with a recommendation. For tablets you don't need to force the visitor to view the mobile version.

As for the seo, the website needs some good improvements. Start by changing all the meta titles and the H1 tags.

As for the issue with the cities, is best to have other internal and external links pointing to those pages. You could keep them at their current location or give them a more prominent position in the home page.

Ps. Wrote the above and then realised that you are redesigning the website. That would make things easier. Yes do add the locations in the home page since is something your visitors will want to see first!

[scott315]

Thanks, makes sense.

Right now he has under the proudly serving tab about 5 cities, just trying to figure best way to structure when redoing site. Thanks

http://www.forestparkdental.com/clayton/

[webtheoria.com]

To address your issue I would like to give you an example:

if you go to www.google.co.uk and type in car insurance you will find that the first two rankings are using an nearly identical meta title. I have taken the first one which is:

"Compare Cheap Car Insurance Quotes at Company Name"

The above website is ranking for this keyword with an inner page (not the home page). With this "one page" it is also ranking for the bellow keywords:

• compare cheap car insurance
• cheap car insurance
• car insurance
• compare car insurance
• car insurance quotes
• compare car insurance quotes
• etc

My point is that, one page may rank for several keywords, depending on the difficulty and the combination you are going to manage to "enforce" in a nice marketing kind-of way!

Now to your question, yes like the above example you could rank to all those keywords with your home page, since the "cosmetic" and "family" are sub-keywords which could complement the main keyword which is "dentist "city name"! To achieve this you will need to write content in your web page that talks about cosmetic dental issues or something (use it as an H2) and take a similar approach for your family sub-keyword.

If you are targeting several cities, then your Home page should not focus on one city but at the general practice. The only issue is that it will take longer to achieve rankings.