Home Page SEO and city specific targeting?
-
From What I have read you should target one keyword for each page on your site with the exception of the home page. Is this correct?
If the most searched keywords for a Dentist in the area are
Dentist "city name"
Cosmetic Dentist "city name"
Family Dentist "city name"Should you try and add content on the home page with h1 tags of each of these? If so then what about the page title/url
Also if you are targeting keyword Dentist "city name" but like 4 different cities, should you have a separate page for each of this cities and then if so would that not be duplicate content with the exception of city name?
Thanks
-
I was checking your website and your on-page optimization. I would like to start with a recommendation. For tablets you don't need to force the visitor to view the mobile version.
As for the seo, the website needs some good improvements. Start by changing all the meta titles and the H1 tags.
As for the issue with the cities, is best to have other internal and external links pointing to those pages. You could keep them at their current location or give them a more prominent position in the home page.
Ps. Wrote the above and then realised that you are redesigning the website. That would make things easier. Yes do add the locations in the home page since is something your visitors will want to see first!
-
Thanks, makes sense.
Right now he has under the proudly serving tab about 5 cities, just trying to figure best way to structure when redoing site. Thanks
-
To address your issue I would like to give you an example:
if you go to www.google.co.uk and type in car insurance you will find that the first two rankings are using an nearly identical meta title. I have taken the first one which is:
"Compare Cheap Car Insurance Quotes at Company Name"
The above website is ranking for this keyword with an inner page (not the home page). With this "one page" it is also ranking for the bellow keywords:
- compare cheap car insurance
- cheap car insurance
- car insurance
- compare car insurance
- car insurance quotes
- compare car insurance quotes
- etc
My point is that, one page may rank for several keywords, depending on the difficulty and the combination you are going to manage to "enforce" in a nice marketing kind-of way!
Now to your question, yes like the above example you could rank to all those keywords with your home page, since the "cosmetic" and "family" are sub-keywords which could complement the main keyword which is "dentist "city name"! To achieve this you will need to write content in your web page that talks about cosmetic dental issues or something (use it as an H2) and take a similar approach for your family sub-keyword.
If you are targeting several cities, then your Home page should not focus on one city but at the general practice. The only issue is that it will take longer to achieve rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are http and https pages showing different domain/page authorities?
My website www.aquatell.com was recently moved to the Shopify platform. We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https. Only our shopping cart is using https protocol. We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version. What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version. And the https version is always better. Example: http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27. Can somebody please help me make sense of this? Thanks,
On-Page Optimization | | Aquatell1 -
Will changing my home page cause rankings to drop?
We are looking at doing a major change with our website. Upper management is wanting to have our home page be our store page, instead of just a landing page. So basically we would be eliminating our current home page, and replacing it with our store page. This is a very large site and our current home page gets a lot of traffic. Issues to deal with will be ranking of the current page content; Internal links to both pages; external links (backlinks) pointing to the two pages, and of course, a potential drop in rankings and traffic. Any ideas on how to best do this? Or not do it at all. 301 redirect? Thanks, Brad
On-Page Optimization | | tdawson090 -
On-page report tool
This is a question regarding the advise this tool offer to increase the ranking of a webpage with focusing with a particularly keyword we choose. I give an example: On-page Report Card am checking my keywords and I use. "cleanse london" my surprise is Report card give an "F" for my target landing page http://www.purifyne.com , but the issue is I am already in first place first position. I know SEOmoz know have the algorithm from Google to know how to rank better but my issue is should be a little more accurate! at least. I don't want to be misunderstood here, I just want more guidance, to rank much better using this tool that I am paying for. Any thoughts?
On-Page Optimization | | teksyte0 -
Re-targeting keywords from homepage to category page
My website home page ranks well for a keyword lets call it 'Keyword1'. I'd like to create a new category specific to 'Keyword1' and name it 'Keyword1' so the relevant content and products can sit in there. How can I ensure that my rankings of my current home page are passed on to this new category page? Many thanks,
On-Page Optimization | | alexhowe0 -
Canonical URLs and SEO
After publishing my new wordpress website my on page analysis shows two canonical urls on my homepage. In checking the source code the Yoast SEO plugin states my canoncial url is www.homepage.ca/ This is the only one showing. Having said this I do not add the trailing slash to anything on my url structure. Could this be why the on page analysis tool says there are 2? If so is there any way to resolve this?
On-Page Optimization | | casper4340 -
Home Page Optimization For Wordpress Blog
Hi, I'm developing a wordpress site and currently confused over home page optimization. I'm planning to use excerpts of posts on home page so that users can glance over all recent posts and at same time avoid content duplication. But I'm not sure how to optimize the home page for couple of targeted keywords . How can i make sure that there is enough content, proper H1, title tag etc on home page for target keywords even by using excerpts of different posts on home page with Read more links to complete posts? Should i use some sticky post on home page to take care of all onpage requirements for required keywords or there are some other better ways to do it? Regards, shaz
On-Page Optimization | | shaz_lhr0 -
Duplicate Page Content and Duplicate Page Title
Hi All, I'm new in SEOMoz and have some questions after I have already spend 2-3 days trying to resolve the problems identified from Crawling one of my clients websites. I get quite a lot of Duplicate Page Conntent and Page Titles warnings and trying to find a workaround through the forums and posts. I continuously get this error on most of my pages: URL: http://domain.com/benefits with the same Page but with a WWW in front URL: http://www.domain.com/benefits Any advice will be highly appreciated. Thanks, Athos
On-Page Optimization | | athosk0 -
Too many links on a page?
On my blog posts, I have links to all the categories and months, dating back 5-6 years. This make the number of links on each blog page well over 100, which I understand might decrease the value of each page. Is there a problem with having more than 100 links on a page?
On-Page Optimization | | rdreich492