Facebook ad to drive traffic to weight loss newsletter landing page - tips
-
Hello,
I'm making a facebook ad to go to
Criteria: Lives in Boise Idaho, likes weight loss, diet tips, etc. 35-55 yrs old, women
What tips do you have?
Thanks.
-
I tried using women, using images related to weight loss like scales or tapes, but they all get denied saying that they don't want to support "idealized images" of women.
The clicks come real slow because I don't have the right images. A picture of fruit does a little better. But $6 a click is not something I can really use well right now. I need better images to make it $2 a click.
Any ideas?
-
That's a lot better than the initial one. You can start running your tests, see how it goes.
As for the ad, you need to test more images (and later, ad titles)
Try faces, women, bright images, while running what you are using now. You know the niche more than anyone so your assumption on using a conservative image might prove better, but youll never know until you test it out to your market.
-
Please give feedback now that I've taken your advice.
Also, I've attached my facebook ad. Let me know what your feedback is on that as well. I've only got this one image so far.
-
I would fix up the alignment of the current setup. I would lessen the size of the header and actually fit the video at the upper part of the page. Ask them to sign up so they scroll down.
I would also consider wistia (and gather optin within the video)
You can run 2 tests with 2 title versions as well. I think a stronger initial title would help plenty. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
8 New Location Pages Have Been Indexed But Only 1 Is Showing in SERPS
Hi All Thank you in advance for any help. Previously we were sending all keyword traffic to our homepage, targeting the main keyword garden rooms plus the seed keywords eg garden studios, garden offices etc. We created 8 new pages, 4 for each main seed keyword and location and these went live on May 12th. The pages are indexed by google. The issue is that all searches, except for garden annex brighton, are still pointing to the homepage and not the new location/service pages and now we're on July 27th it seems enough time has gone by. We've setup this post to ask the question, what can we do to reinforce to google that we want the services pages listed in SERPS and not the homepage? Here is the list of new pages : - garden offices brighton garden offices sussex garden gyms brighton garden gyms sussex garden annexes brighton garden annexes sussex garden studios brighton garden studios sussex Many Thanks
Local SEO | | DigitalProgress0 -
Is it okay to update Page Titles and Meta descriptions over a period of time?
Some of the page are not performing even after having good content, videos, images and faqs. I am planning to update the page titles and planning to use Long Tail keywords in it for example, Contact US - Brand name would be Contact US - Brand Keyword. Is it okay to do that for all the pages?
Local SEO | | Ravi_Rana0 -
Does popup ads affects SEO?
Hi, webmasters, As a part of Christmas, we have enabled some pop-up advertisement on our homepage. However, we are doing SEO for our services, and if there any SEO experts here, please share your view on my question. Reference of the website which im saying is https://www.cash4carremovalsydney.com.au/ However, if this affects SEO, tell me an alternate solution for this concern for promoting our Xmas offer for our cars removal services.
Local SEO | | AnuManish0 -
Page Structure for Law Firm with Multiple Services
Hello and thanks in advance for any help. I'll try to keep this simple. I am about to do some major SEO for our Law Firm. We have 4 practice areas and I will be focusing on Lemon Law Attorneys for this example. I always try my best to keep it clean, organized and for the user. This one just has me a little confused about which direction to take as its a little more complex. The business is 1 location. The office is in San Diego but we service all of California. CURRENT PAGE STRUCTURE
Local SEO | | ChrisCanada
.com (home)
.com/practice-areas/
.com/practice-areas/lemon-law-attorneys/
.com/practice-areas/service-two-example/
.com/practice-areas/service-three-example/
.com/practice-areas/service-four-example/ I did some research and got better keywords (listed below) KEYWORD & SEARCH VOLUME lemon law 40500
- california lemon law 9900
- lemon law california 9900
- lemon law attorney 3600
- california lemon law attorney 880
- lemon law attorney san diego 170 It would be nice to rank for both California and San Diego search terms but I'm ok if that's not the right way to do it. These are the options I can think of using Lemon Law Attorney as an example. I'd love to hear what you think would work best and im open to other options. PAGE STRUCTURE (Option A)
.com/practice-areas/
.com/practice-areas/lemon-law-attorney-san-diego/ PAGE STRUCTURE (Option B)
.com/practice-areas/
.com/practice-areas/california-lemon-law-attorney/
.com/practice-areas/california-lemon-law-attorney/lemon-law-attorney-san-diego/ PAGE STRUCTURE (Option C)
.com/lemon-law/
.com/lemon-law/california-lemon-law-attorney/
.com/lemon-law/california-lemon-law-attorney/lemon-law-attorney-san-diego/ PAGE STRUCTURE (Option D)
.com/lemon-law/
.com/lemon-law/california/
.com/lemon-law/california/san-diego/ PAGE STRUCTURE (Option E)
.com/lemon-law-attorney/
.com/lemon-law-attorney/california/
.com/lemon-law-attorney/california/san-diego/ The biggest problem I see if having to make unique Lemon Law content for both California and San Diego Lemon Law Attorney pages. I dont want the site to look spammy to the end user. At the same time I want to make sure im setting myself up for success from the start. Thank you,
Chris1 -
My 12 year old site suddenly has all of its landing pages deindexed?
Half of my landing pages have suddenly been de-indexed without warning. These have been ranking for over two years! Climbing from the bottom of page two to the top three of page one with fundamental content marketing and healthy real links. I'm desperately trying to figure out what has gone wrong. They even deindexed my Medford Oregon landing page, then reinstated in and I asked to be re-indexed on search console and deindexed it again. I've checked screaming frog, and I see no robot issues. There were some wp-media attachments with kind of similar URLs (city name-locksmith) ranking on page four that I found (i thought I set Yoast to redirect all attachment, strange) and I deleted those because I thought that might be the problem. But they have deindexed even more today! We are a 12 year old company and our livelihood was built on search, which is why we have maintained good ethics (which most locksmiths don't care about) and have done our best to play by Google's rules. I checked with wp-engine and everything seems to be perfect for our hosting. Any suggestions would be so greatly appreciated.
Local SEO | | Meier0 -
We are adding an ecommerce feature to our site. noindex the order. subdomain?
our site currently consists of directory listings for different stores but we will now be adding an ecommerce feature to our site. people from the main site will be able to click a button that will direct you to the orders. subdomain. we are thinking about noindexing the subdomain as i can't find any use cases in organic searches for this new orders. subdomain. What is the current best practice for this type of situation and will noindexing the orders. subdomain harm us in anyway?
Local SEO | | imjonny1230 -
To Keep My Company's CO.UK Page Or Redirect It...
Hi Moz'ers - I have a question... Just to set the stage, we're a small recruiting firm, with an even smaller marketing department. I'm essentially a one man wrecking crew and don't have a ton of extra time. That being said, I know that page rank (and local office rank) are critical to our inbound lead generation, so I'm willing to invest some of my time into doing it right. The issue I'm having is ranking high as a local business in Austin, New York, San Francisco, and London, UK (to name a few). So far I've solved this through building dedicated subpages on our .com site and link building key word anchor text towards those pages. The only page that's not really gaining traction is our London page. So I decided to clone (most of) the site, tweak the text (to try and avoid dup text), and try and get that page to rank. I'm also having it hosted on a local server, have it using a local domain address suffix (co.uk), using local hreflang (on our .com site), created dedicated web 2.0 sites, and done my best to do some link building. The problem I'm facing is crapy local ranking, and limited bandwidth to maintain two sites. Should I: A) Scrap the co.uk site and focus on the .com (and subpages)
Local SEO | | bettsrecruiting
B) Keep the co.uk domain, and just redirect the URL to our .com page
C) Keep the co.uk domain, send all links from the home page to the relevant page on our .com page, and set up 301 redirects for all other relevant pages.
D) Hire someone to clean up, rewrite, and upkeep the co.uk site because it has the most SEO value in the long run and is the only way I'm going to be able to rank locally in London. What are your thoughts? Thanks in advance! Tim Our European Site - http://bettsrecruiting.co.uk/
Our US Site - http://bettsrecruiting.com/0 -
Website pages for different cities
HI, Is it ok to have pages on my website that are specifically targeted for one town? Does Google frown on this? is there any thing I should know about doing this, like, does it hurt my seo efforts in anyway? I would be making each page as resourceful as possible to the reader., by Including unique content etc Thanks in advance:)
Local SEO | | MissThumann0