I'm newly hired to start the SEO department at a company with 50+ websites, 30+ brands... Need help organizing this.
-
I was recently hired at a company with 30 brands, and many information portal sites. I'm having trouble figuring out how to squeeze 50+ sites into the 5 site limit of our Moz plan, and how to aggragate/organize all the sites into a system for the CEO. Imagine you wake up one day, and you now have 50 clients, all with heavy demands... And they all have the same CEO, who doesn't understand SEO, and expects you to explain everything to him in basic terms.
The CEO wants more micromanagement, more analysis, more organization... Not quite sure how to go about it.
I have woorank for some good data to act on. I setup a whole slew of google docs to track my workers and their SEO off-site tasks. I have buzzbundle and have setup nearly 100 accounts with my Social Media employee...
It seems the CEO always feels that I'm not organized enough, not on top of enough etc... But its a massive job, and I was hired to literally start the entire department myself! They may be hiring an 'assistant' for me... But I'm worried the CEO feels that I'm just not on the ball enough...
And with Moz, having only 5 'campaigns'/websites I can have going at a time... I'm short by at least 45 'campaigns'. Order another 10 Moz accounts?? There must be some solutions..
Thanks guys
-
For the future - if you feel like you're getting into a situation where you won't be fully supported to do the best you can, stop and get out.
-
I guess it's a very delicate situation, especially if your CEO doesn't have a clue about SEO. You asking him for more money/manpower could come across to him as "I can't handle the workload". But, in reality, that workload is pretty much impossible. At best, you'll just end up treading water without making any meaningful improvements.
What I'd do is create some kind of document detailing everything SEO-related that needs to be done for each site. This would include things like blog writing, on-page content, proof reading, technical SEO (this could cover a multitude of tasks), link building, reporting, keyword research, etc. Then jot down how much time you would need to spend on each of these tasks for each site, times this by 50 and that should give your CEO a good idea of the workload involved. If he's not prepared to meet your demands, your position will be pretty much rendered untenable, in my opinion.
-
First and foremost, you need to understand (or perhaps your CEO as well) that SEO is really a subset of marketing. Seriously, go watch some Whiteboard Fridays and you'll find them talking about marketing in pretty much every one.
Now that we're all on the same page about marketing... what your boss is asking for isn't impossible but very difficult and very much underpaid and overworked. 50 sites and 30 brands... really? For one person? That means each brand is getting, at most, one day of your time. It's a recipe for disaster. But to answer the question...
First, organize the sites and brands. Group them together (spreadsheets can help with this). Try to group by categories and then associate brands with websites. Next, come up with a way to address these. In other words, you can only practically work on one site at any given time. So I would pick 5 sites and set up a Moz campaign for each. Let each run 2 weeks and then Archive them. Moz only allows you 5 active campaigns at a time. I don't know what, if any, limits there are on archived campaigns. Now, assess the 5 reports while you set 5 new ones up and let them run. Rinse and repeat.
Now, for actions, you need to have a list for each website. Again, spreadsheets help here. Document what you do, when you did it and why. Then use Moz to keep tabs on what happens as a result. This will be painfully slow but if they don't want to give you the tools necessary it's the best you can do. If you do get an assistant you can use these reports and lists to delegate things for them to do.
Last but not least, sit down with the CEO and hammer out expectations. What does this CEO want? Does he want you to just make suggestions or is he expecting you to implement them as well? What kind of authority do you have to make these changes? An SEO without authority to make changes is impotent and your job will eventually be called into question (corporations are notorious for mandating things without conveying the associated authority to accomplish them). Try to work with this person to ensure that you know what they want and what you intend to do to get that result.
-
I agree. But the CEO is very careful with what he approves spending wise
I think I'm going to have to pitch it anyway.
By the way... I do have a team of about 5 SEO people, from the phillipines mostly... at $3/hr.... They are doing some offsite linkbuilding now. But I don't think that will cut it for the upper management related stuff.
-
Sounds like you have your work cut out for you. I don't see the point in having Moz if you can't use it for all of your sites. 50 websites seems an absurd amount of SEO for one person to deal with. I'd be sitting down with the CEO and advising it's simply not possible to do a decent job with just one person.
If you want to use Moz, you're going to have to upgrade to a premium package. Get some more staff in. I'd be tempted to ask for an SEO for every two or three sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can increasing website pages decrease domain authority?
Hello Mozzers! Say there is a website with 100 pages and a domain authority of 25. If the number of pages on this website increases to 10,000 can that decrease its domain authority or affect it in any way?
Moz Pro | | MozAddict0 -
Website disappeared from Google :(
Dear all, I've a 5 years old website, which was in top rank for a particular keyword. It's been a couple of months that the site suddenly disappeared from Google.com.au search. However, the site is number one on Bing and Yahoo.
Moz Pro | | jarrodb
I've tried almost everything in my limited knowledge but it doesn't seem to come back. Can you please suggest if something can be done. Google.com.au
website: http://partysuppliesnow.com.au/
keyword: "party supplies" Your help would be highly appreciated.
Thanks in advance 🙂
Jarrod0 -
How To Ques. Getting ranked on page one for a keyword when you compete with bigger websites/companies/stores
Can David Beat Goliath. I work with small businesses with top products that are up against big brands and their online presence. If I am working with them to create content that meets the needs of all their stakeholders/customers/prospects to generate revenue I wonder if keyword targeting with content can really pay off to get them page one, #1 position ranking. So I ask you this question? How do you create a story for a small online store that can get ranked on page one for a keyword when you compete with bigger websites (or sites with higher domain authority)? I don't need all the basics, I'm just looking for a key insight or tip that you have found or heard is working for a David to beat a Goliath (and hold their position rank once they get highly ranked). We are up against sites - for viable keywords -who have higher domain authority and in some cases more content or link backs. Also, I've notice in situations when I do get to page one and I'm in position 7 MOZ analytics show low to no traffic coming from it? Yikes, what do I do to improve that? These are top keywords.
Moz Pro | | brandawakening0 -
I did a redirect and now I'm getting duplication errors.
I was told by SEO Moz to do a redirect so that our website would be crawled with and without the www in front of the address. I did and now I'm getting duplicate page and title errors because the crawler is seeing www.oursitename.com and its underpages and oursitename.com and its underpages and giving me duplicate page content errors and duplicate page title errors. Makes sense, but how do I make it stop? Anyone else have this problem?
Moz Pro | | THMCC0 -
SEO Web Crawler IP addresses
What are the IP addresses for the SEO Web Crawler? There is a firewall on my clients website before it goes live, I would like to crawl the site before it goes live, but need to provide the web crawlers IP addreses. Thank you for your time
Moz Pro | | sfchronicle1 -
Hey from a New guy to SEO
Hi everybody!!! Hope everybody is dandy. Have spent a long time looking into SEOmoz and decided to just take the plunge and see what happens. Im quite new to the world of SEO but I really want to get good at it. Hoping Moz and this community will aid with this! Currently in the process of reading the SEO beginners guide and the SEOmoz user guide! The two sites that I am currently working on are: 1. www.advanced-incar.co.uk 2. www.advanced-incarcamerasystems.com The first site seems to have crawled well and have entered my competitors and am getting some info back (looks like I have a lot of work to do judging by the errors D'oh) In the world of Google what is the best way to ensure you have authority on certain terms. For instance if I search advanced-incar we are top and we have all our sitelinks underneath etc etc, but when I search advanced incar we are second and as such we don't display sitelinks. Any ideas? The second site was built using 1&1 and gives us a good little site for what we need. I have found out through research the most popular keywords are in car camera & in car cameras. Currently Im using Adwords to get us sponsored hits which is getting us some nice traffic but costing a bit. Those are the two main keywords i want this site to really hit home with. Any advice? Also on this site, when I go to SEOmoz and select Link Analysis I get no info. It just shows 0 or 0.0 wheras my competitor sites all have values against them. Is something wrong with my site or what im doing? (Have added an example screenshot) I appreciate its a long ended question but would really appreciate some help. Hoping that the guides will help me understand all this linkjuice stuff etc as well! Thanks guys, really appreciative of any info you can provide. Tim CompetitiveDomainAnalysis-AdvancedInCarCameraSystems-SEOmozPRO.png
Moz Pro | | timborrill1 -
Best place to start link building
I am new to SEO and want to start doing some link building using SEO moz to help. I am looking for pointers on where to start. Our business is www.hairbowcenter.com and we sell ribbon and hairbow supplies. We are lacking a lot of good links and I wanted to start focusing getting more. What tools should I use and where do I begin. I noticed our Pagerank is only 1 for our site and I want to get that up as well.
Moz Pro | | tbanwart1 -
301 finder SEO Tool
Hi there, I´m looking for a tool, which shows all 301 redirect links to a domain. Have some competitors which haven´t many links but have quite good rankings. I suppose they have some 301 redirections... Thanks!
Moz Pro | | TheLastSeo0