Best place to start link building
-
I am new to SEO and want to start doing some link building using SEO moz to help. I am looking for pointers on where to start. Our business is www.hairbowcenter.com and we sell ribbon and hairbow supplies. We are lacking a lot of good links and I wanted to start focusing getting more. What tools should I use and where do I begin. I noticed our Pagerank is only 1 for our site and I want to get that up as well.
-
Are directories still a relevant way to start with link building after the latest google changes?
-
I usually don't use shortcuts when I research Mommy Blogs. The quality ones get a ton of requests for reviews and giveaways. You have to find a way to stick out from the bunch. I usually read a handful of posts and the "About Me" page before sending an email. That way I can personalize it, and possibly even find a good pitch (ie - if they do a product of the week, etc). Most good Mommy Blogs have a page devoted to PR or you can just use their contact form.
I haven't used them so I can't vouch personally, but http://momsparkmedia.com/ might be a good option for you. Looks like they act as a liaison between bloggers and companies.
I hope that helps!
-
Can you recommend some sites that you contract mommy bloggers from? It seems like from sites like this http://goo.gl/tJFSG, you cant easily find the contact info to ask for a review, and also seems inefficient to keep asking one by one.
Is there something like payperpost.com, specifically more for mommy bloggers, that has good quality blogs?
Thanks for your help
-
As mentioned above spreadsheets are the way forward or a simple word processor page. Adding all the information such as email contacts etc
Another good one is to check out whois information on sites and be like "a dog with a bone" be persistent day in day out and make sure you get in touch with the webmasters. Skype is a good tool to initiate conversations also.
-
I agree with the Twitter follow suggestion, but don't consider it even "a little grey hat."
My team and I have been able to get about one in five people we follow to follow us back. And we've seen more than a few convert into valued customers.
The best strategy is to be both selective and transparent. Don't go on a blitz where you follow hundreds of people from a few sources on a single day. Be very targeted. Follow people slowly and incrementally, after first providing something of value on your own Twitter feed....and jumping into discussions where you can provide expertise.
Too many people go on fishing expeditions in which they randomly follow people from targeted Twitter feeds. The targets may click over to your Twitter feed out of curiosity, but be turned off by one marketing message after another, but no real content. Or they may follow you -- and then have nothing more to do with you ever again.
-
As has been mentioned - links pointing to you need to be relevant and related. The place to start is look in depth at your competitors. Ascertain who they are - and see who links to them. If you can gain links from the same places that are relevant and regarded as authorities, and leave out their spammy links it will give you a good start.
Once you have found your competitors - read this post on using googles custom search engine for potential link mining here on SEOmoz, and delve into the world of search parameters to get your search for potential links on target.
When you are seeking links - avoid specifically going for just links to your home page - link diversity is key. If you are approaching an authority site about a specific product and you have a guide on how to use it or positive reviews on it, ask for a link to the deep page to ensure the relevancy is there.
-
You've received some good advice above and there's only one suggestion I would make. Although, I'm not a huge social networking fan I do think that Twitter can be a very useful tool. Although a little grey hat, the strategy is to follow users who you would like to follow you. A fair percentage will follow back. Then, mention them in your tweets, which they usually appreciate, followed by any other means of building a relationship. Once you have some sort of rapport opportunities can arise for back links.
-
I have a feeling you would do well with Mommy bloggers. Offer a giveaway to their readers or send them product for review. It's an excellent way to get exposure and links back.
Not sure where to start? I suggest finding those sites that rank well for the keywords you want and see who links to them. You may find a lot of great opportunities there.
-
Before you even start on trying to get links for the website, just ask yourself why others would link to you. You are an e-commerce website and it makes it even more difficult to get quality natural links - so being creative is important here - think of different strategies you can pursue so it makes your content more "linkable".
Could you provide any free tools or widgets that your readers might find useful? For a real estate guy, a free mortgage calculator might work well.
You could run a contest targeted towards women audience - have viral impact by social sharing - this usually ends up with several links from "mom blogs" and other portals.
As James suggested, go for Directories - those are easy links - but make sure they are thematic and relevant. There are very few general directories of value.
-
A good way to go about this is to create a spreadsheet, find niche related resources that you could possibly get a link on. Directories, Blogs, Related Websites, Guest Post Areas, etc. Organize them, than once you have a good list built, go after the links using common practices, calling, emails, social areas like Facebook and Twitter.
Once you've gone through the list you've created, target a new area in your link building campaign, and start the process over. Just keeps things a bit more organized
-
Dont worry about PageRank is is not a solid measurement of ranking anymore. In the first place you need to do up a plan of what you want to rank for as though you say you are looking for good links you are not clear as to what exact keywords you want to rank for. Look in the SEOMoz training under keyword research for some good tools on how to do this. Then I would as James suggest below start some organic and slow link building building over time.
Along with the tools here the simplest of tools is an excel spreadsheet where you build up a list of those keywords (start with the long tail ones mentioned on the page). Then go out an research what sites are speaking about this blogs, business sites. Build real relationships, work your social media strategy and over time you will get links - not lots of links but good links -
Your aim should be to be the authority in this area but in the first place work on above and even read the rest of this training page.
-
Hi,
Here are some ideas to get you started
1. Look for related directories online where you can submit your business.
2. Type in your related business keywords, then look at which competitors are ranking for these terms then go to OSE and research the links the competitors have built, you can pull a report.
3. Possibly start a blog and get fresh content related to the business on the blog each week, then syndicate the content via social media.
4. If you have social media channels for the business, start link building via them you can build links via Twitter, Stumble upon, Delicious and a host of other social website.
5. Think to yourself do you have any suppliers who you currently use, ask if they want to link to you or want to add a badge to their website which is for your business for example a partner of your website.
For further ideas here is a fantastic post:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Approach to compete the competitor?
what is the best approach to beat my competitor in ranking, suppose my competitor got a backlink from a website like OEM Skin Care that has low DA but related to the same niche, but If i will get a backlink from a site that has 90+ DA like CNN, then which backlink has great impact on SERP Ranking, A- Backlink with LOW DA but same Niche,
Moz Pro | | akhter8761
B- Backlink with 90+ DA but different Niche, I need your suggestion before buying a guest post..
Thanks in advance.1 -
Where do we start and how should we prioritize?
Hello Moz Community! We have been on Moz Pro for awhile but as a small business we have not had time to dive into this great resource. We are at a point now where we want to get some answers. It could be just some direction or actual hiring a consultant to help us through this process. Attached is a screen shot of the New Insights email report we receive. Where do we start and how do we prioritize? sOooMfb
Moz Pro | | JobBiz1 -
Is It Necessary to Remove The Inbound links With Spammy Score?
Hi Friends, I am new to this community. I just checked my inbound links using Moz tool and I came to know that there are some inbound links with spammy score. So, should I remove those links using disavow tool? Awaiting for the reply.
Moz Pro | | Flyin.com0 -
Site Explorer Results - Linking Domains Tab
I have a competitor who has the following Linking Root Domains numbers on the Linking Domains tab and was wondering if some one could explain what the numbers mean? opera.com - 205,515
Moz Pro | | bridgeway04-34677
dmoz.org - 97,752 prweb.com - 198,092 quantcast.com - 115,748 tinyurl.com - 443,540 jquery.com - 57,886 URL: http://www.opensiteexplorer.org/domains?site=www.verypdf.com%2F Thanks, Brad0 -
How good is Link Assistant Suite? and how good is the SEOmoz API?
Ive gotten many mixed opinions on Link Assistant and its complete suite, I wanted to get some opinions on the matter.. Anyone use these tools? What is the difference between these tools and other tools on the web? Would adding the free SEOmoz API into this software show better results?
Moz Pro | | SEODinosaur0 -
Links listed in MozPro Crawl Diagnostics
Ok, seeing as I'm getting to the end of my first week as a Pro Member, I'm getting more and more feedback regarding the pages on my site. I'm slightly concerned though that, having logged in this morning, I'm being shown 407 warnings for pages with 'Too Many On Page Links.' According to the blurb at the top of the page, 'Too Many' is generally defined as being over 100 links on a page ... but when I look at the pages which are being thrown up in the report, none of them contain anywhere near 100 links. I seriously doubt there is a glitch with the tool which has led me to think that maybe there's an issue with the way my site is coded. Is anyone aware of a coding problem that may lead Google and SEOMoz to suspect that I have a load of links across my site? P.S. As an aside, when this tool mentions 'Too Many Links' is it referring purely to OBL or does it count links to elsewhere on my domain too? Cheers,
Moz Pro | | theshortstack0 -
How come there are no links to my website according to SEOmoz Competive domain analysis, while in google webmaster i do see links.?
I dont see any links to at all when i do a Competitive Domain Analysis in SEOmoz. However i do see links in google webmaster tools. this strikes me as odd. Also when i use open site exployer my website dont seem te be found. In google im on page 9 on my focus keyword so i do think there are links to my site. I would like to know what i can do so i can analyse my links in seomoz Competitive domain analysis. Many thanks. url: http://www.sadpanda.nl
Moz Pro | | Aquive0 -
Can I get a list of all links on a given domain?
Sorry, this is actually kind of a tripartite question: I was looking at the Competitive Link Analysis on one my clients' campaigns. Sometime between June and September their total links went up by about 120,000. We have no idea where those links came from (although the numbers would indicate that they're mostly internal). Question 1: In none of the other tools can I figure out how to list these links on a domain level. Is there a way to get a list of all links for our given domain? I've been playing around with the page-by-page and even that doesn't show me everything. For example, I'm looking at OSE for their homepage and it lists 45 links for a page that it claims has 151 total. Question 2: How did it pick those 45 to display out of the 151 possible? If these are only external links, why do half of them come from one of our subdomains? Also... Question 3: If our client hasn't made any major changes recently, why has the number of internal links gone up so dramatically? Thanks.
Moz Pro | | MackenzieFogelson1