Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. What referrer is shown in http request when google crawler visit a page?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What referrer is shown in http request when google crawler visit a page?

    Intermediate & Advanced SEO
    2
    3
    4070
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • max.favilli
      max.favilli last edited by

      Is it legit to show different content to http request having different referrer?

      case a: user view one page of the site with plenty of information about one brand, and click on a link on that page to see a product detail page of that brand, here I don't want to repeat information about the brand itself

      case b: a user view directly the product detail page clicking on a SERP result, in this case I would like to show him few paragraph about the brand

      Is it bad? Anyone have experience in doing it?

      My main concern is google crawler. Should not be considered cloaking because I am not differentiating on user-agent bot-no-bot.

      But when google is crawling the site which referrer will use? I have no idea, does anyone know?

      When going from one link to another on the website, is google crawler leaving the referrer empty?

      1 Reply Last reply Reply Quote 0
      • max.favilli
        max.favilli @Highland last edited by

        After googling about it and thinking better I choose not too. I think you are absolutely right, too inconsistent.

        1 Reply Last reply Reply Quote 0
        • Highland
          Highland last edited by

          You won't get a referrer. Googlebot is not like a real user, surfing from site to site. What Googlebot does is this (more or less)

          1. Googlebot requests a standalone page
          2. Googlebot parses the page out. During this process it notes the links on that page and, depending on various mechanisms (nofollow, internal page rank, the mood of Matt Cutts, etc) it will note those links for the system to parse later
          3. Googlebot is done so it grabs another page off the page list (likely without know how it got on said list) and goes back to #1

          Now, to your question. Since Googlebot has no referrer it won't get your alternate content. This means that your alternate content page won't get indexed.

          I would suggest here that a best practice is NOT to filter on referrer data, which can be inconsistent and potentially fake. Instead, I would make a separate page that contains your extra data and allow users to decide if they want more information Thus Googlebot finds all your content and your users get a better experience.

          max.favilli 1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • vikasnwu

            Google Indexing Of Pages As HTTPS vs HTTP

            We recently updated our site to be mobile optimized.  As part of the update, we had also planned on adding SSL security to the site.  However, we use an iframe on a lot of our site pages from a third party vendor for real estate listings and that iframe was not SSL friendly and the vendor does not have that solution yet.  So, those iframes weren't displaying the content. As a result, we had to shift gears and go back to just being http and not the new https that we were hoping for. However, google seems to have indexed a lot of our pages as https and gives a security error to any visitors.  The new site was launched about a week ago and there was code in the htaccess file that was pushing to www and https.  I have fixed the htaccess file to no longer have https. My questions is will google "reindex" the site once it recognizes the new htaccess commands in the next couple weeks?

            Intermediate & Advanced SEO | | vikasnwu
            1
          • Fiyyazp

            Can Google Bot View Links on a Wix Page?

            Hi, The way Wix is configured you can't see any of the on-page links within the source code. Does anyone know if Google Bots still count the links on this page? Here is the page in question: https://www.ncresourcecenter.org/business-directory If you do think Google counts these links, can you please send me URL fetcher to prove that the links are crawlable? Thank you SO much for your help.

            Intermediate & Advanced SEO | | Fiyyazp
            0
          • RosemaryB

            Is possible to submit a XML sitemap to Google without using Google Search Console?

            We have a client that will not grant us access to their Google Search Console (don't ask us why). Is there anyway possible to submit a XML sitemap to Google without using GSC? Thanks

            Intermediate & Advanced SEO | | RosemaryB
            0
          • CayenneRed89

            Help! The website ranks fine but one of my web pages simply won't rank on Google!!!

            One of our web pages will not rank on Google.  The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem.   There are no spurious redirects in place. The content is fine.  There is no duplicate page content issue.  The page has a dozen product images (photos) but the load time of the page is absolutely fine.  We have the submitted the page via webmaster and its fine.  It gets listed but then a few hours later disappears!!!  The site has not been penalised as we get good rankings with other pages.  Can anyone help?  Know about this problem?

            Intermediate & Advanced SEO | | CayenneRed89
            0
          • friendoffood

            Pages are Indexed but not Cached by Google. Why?

            Here's an example: I get a 404 error for this: http://webcache.googleusercontent.com/search?q=cache:http://www.qjamba.com/restaurants-coupons/ferguson/mo/all But a search for qjamba restaurant coupons gives a clear result as does this: site:http://www.qjamba.com/restaurants-coupons/ferguson/mo/all What is going on?  How can this page be indexed but not in the Google cache? I should make clear that the page is not showing up with any kind of error in webmaster tools, and Google has been crawling pages just fine.  This particular page was fetched by Google yesterday with no problems, and even crawled again twice today by Google  Yet, no cache.

            Intermediate & Advanced SEO | | friendoffood
            2
          • AshShep1

            Should my back links go to home page or internal pages

            Right now we rank on page 2 for many KWs, so should i now focus my attention on getting links to my home page to build domain authority or continue to direct links to the internal pages for specific KWs? I am about to write some articles for several good ranking sites and want to know whether to link my company name (same as domain name) or KW to the home page or use individual KWs to the internal pages - I am only allowed one link per article to my site. Thanks Ash

            Intermediate & Advanced SEO | | AshShep1
            0
          • khi5

            Will Google View Using Google Translate As Duplicate?

            If I have a page in English, which exist on 100 other websites, we have a case where my website has duplicate content. What if I use Google Translate to translate the page from English to Japanese, as the only website doing this translation will my page get credit for producing original content? Or, will Google view my page as duplicate content, because Google can tell it is translated from an original English page, which runs on 100+ different websites, since Google Translate is Google's own software?

            Intermediate & Advanced SEO | | khi5
            0
          • chunkyvittles

            Why does my home page show up in search results instead of my target page for a specific keyword?

            I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up"  - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!

            Intermediate & Advanced SEO | | chunkyvittles
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.