How i can make this page more valuable from SEO perspective ???? any suggestion ?

[SierraPCB]

Hi experts ,

how i can improve  following page   . please share your thoughts.

https://www.protoexpress.com/content/quicklinks.jsp

Thanks

[SierraPCB]

Thank you Alan for helpful insight into page . i would definitely add  these points to my priority task list.

Thanks,

[AlanBleiweiss]

Just to pile on with the challenges, those links you have on that page? Yeah they're a real problem.  Go to URIValet.com and enter in https://www.protoexpress.com/about/ (the link at the code level for your "Corporate Datasheet") and see how it redirects to https://www.protoexpress.com/content/overview.jsp - links within your own site should never redirect - that delays search engine crawler efficiency and harms overall SEO as a result.

But then also note other links on the page also redirect. Which means more inefficiency.

Let's go further:

All your navigation already exists in the main navigation bar. What's the purpose of this page? It's not helpful. It's excess linking and does not properly communicate trust.

A quick speed test on URIValet.com for https://www.protoexpress.com/pcb-assembly comes back at thirty-six seconds to process using the 1.5mbps data (a fair representation of what Google sees for users accessing your site via DSL).  A separate test using WebPageTest.org (Dulles VA, Chrome DSL emulator) came back at over 20 seconds.

Google expects between one and three seconds as an ideal target.  Even if my test represents only intermittent speed problems, that's dramatic and harmful to user experience and overall SEO from a quality and trust perspective.

At the code level, you have multiple INCORRECT redirects (some 302 redirects which means "temporarily moved") when, as I stated initially, internal linking should always be direct, with no redirects.

Also at the code level, that page has multiple images referenced that result in a 404 not-found error.

I'd suggest based on this information, you have much more critical and valuable tasks to be working on rather than attempting to get a glorified links page to rank.

[MonicaOConnor]

This page needs content, it needs a purpose. I get the theme and goal you are attempting to reach here, it is like a display all categories page. If you want this to rank for something it needs a keyword targeted title tag, a keyword targeted meta description, and keyword targeted content. If someone happens to land on this page from the engine, chances are they are going to bounce right off because it appears really spammy. It doesn't look like anything other than a mini directory, like ask.com or something like that. You have to pick a key term, and target it with the SEO basics, meta data, content, images and some authoritative links.

[AlanBleiweiss]

What would you expect this page to be found for in a search? It's just an html sitemap.   There's no valid highly important phrases such a page should deserve to rank for regardless of what you do.

If you can come up with a phrase or phrases you think properly identify this page such as "Sierra Circuits web site navigation map" or something along those lines, sure, you can come up with various ways to do SEO to get it to rank for that. But to what end?

At the end of the day, every page on the site is either important for people doing a search at search engines, or its not. And if its not, attempting to artificially force it to rank for something else is not a sustainable SEO goal.