Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog On Subdomain - Do backlinks to the blog posts on Subdomain count as links for main site?
-
I want to put blog on my site. The IT department is asking that I use a subdomain (myblog.mysite.com) instead of a subfolder (mysite.com/myblog). I am worried b/c it was my understanding that any links I get to my blog posts (if on subdomain) will not count toward the main site (search engines would view almost as other website). The main purpose of this blog is to attract backlinks. That is why I prefer the subfolder location for the Blog.
Can anyone tell me if I am thinking about this right?
Another solution I am being offered is to use a reverse proxy.
Thoughts?
Thank you for your time.
-
Yes, search engines definitely know that subdomains are hooked to your domain, and there's evidence that search engines will count links toward a subdomain to your domain. However, there's speculation that those links are slightly discounted in the level of authority they pass -- they are a stronger signal to your subdomain -- and it's still best practice for your SEO to put your blog on a subfolder instead of a subdomain.
-
Does that mean that Moz believes backlinks to a subdomain are counted by search engines as backlinks to the main domain.
SOrry I keep asking but to get the blog in a subfolder will require a ton of work on IT's part so I am trying to see if the subdomain will work just as well.
-
Yes, we do. Unless you click the checkbox that says not to crawl subdomains.
-
I am hoping if we put out good content we will get many backlink from reputable sources so spammy links are not a concern.
Does SEOMoz count backlinks to subdomain as backlinks to main site in their reports?
thanks for your post.
-
I actually prefer the blog be on a subdomain if there are going to be several back links on it. It is a way of protecting your root domain from a link that might have seemed good, but has a spammy link neighborhood or turns out to be negative. It is my personal preference. The downfall is that the traffic isn't going to your site, it is going to your subdomain which is why the best practice is to use /blog.
I would double check with your site developer/IT person to find out if it is really necessary to use the subdomain. Is this by change a WP plugin? It is my understanding that there are several eCommerce platforms with no integrated blog and the WP plugin is only compatible on a subdomain.
-
Thanks for clarifying what you mean about 'the main purpose of the blog' - sounds like you get it.
Here's an article I could find on the update back in 2011: https://www.seroundtable.com/subdomains-google-webmaster-tools-13960.html
Reading through it again, the update was more about links from subdomains to main domains being considered internal links rather than external. It's easy to assume that if Google is seeing the subdomain as part of the main domain, then links to the subdomain will help the entire domain - but from my experience, subdomains never perform as well as a directory/folder structure (on their own or in helping the domain as a whole). I would try my best to avoid using a subdomain.
-
Thank you for the response.
- The main thing we will be using the blog for is creating compelling content that our target audience will find useful and then hopefully link to or share. I don't want to put on the subdomain if these earned links are not going to benefit the whole site as it would if I had the blog in a subfolder
SO just to confirm you are saying in 2011 or so this stopped being an issue and now any link I get to pages in the subdomain will benefit the whole site as far as backlinks?
Thanks
-
Hi there! So lots of thoughts came to mind as I read your question, so here it goes:
- Yes, links to subdomains are counted towards the entire domain - I believe it was 2010 or 2011 when Google announced this change, which was to prevent black hat SEOs from using their own subdomain as a link farm/wheel to the main domain- which leads me to my next thought...
- This statement raises an immediate red flag: "The main purpose of this blog is to attract backlinks."
- Generally, it's best to have your blog at domain.com/blog - of course there are sometimes technical limitations preventing this.
I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
Nofollow Outbound Links on Listings from Travel Sites?
We oversee a variety of regional, county, and town level tourism websites, each with hundreds (or even thousands) of places/businesses represented with individual pages. Each page contains a link back to the place's main web presence if available. My fear is that a large portion of these linked to sites are low quality, and may even be spammy. With our budgets there is no way to sort through them and assign nofollows as needed. There are also a number of broken links that we try to stay on top of but at times some slip through due to the sheer number of pages. I am thinking about adding a nofollow to these outbound links across the board. This would not be all outbound links on the website, just the website links on the listing pages. I would love to know peoples thoughts on this.
Intermediate & Advanced SEO | | Your_Workshop0 -
Disavowin a sitewide link that has Thousands of subdomains. What do we tell Google?
Hello, I have a hosting company that partnered up with a blogger template developer that allowed users to download blog templates and have my footer links placed sitewide on their website. Sitewides i know are frowned upon and that's why i went through the rigorous Link Audit months ago and emailed every webmaster who made "WEBSITENAME.Blogspot.com" 3 times each to remove the links. I'm at a point where i have 1000 sub users left that use the domain name of "blogspot.com". I used to have 3,000! Question: When i disavow these links in Webmaster tools for Google and Bing, should i upload all 1000 subdomains of "blogspot.com" individually and show Google proof that i emailed all of them individually, or is it wise to just include just 1 domain name (www.blogspot.com) so Google sees just ONE big mistake instead of 1000. This has been on my mind for a year now and I'm open to hearing your intelligent responses.
Intermediate & Advanced SEO | | Shawn1240 -
Blog posts not showing in serps for exact match title search
hi- my first client ranks #1 for the exact phrase of each blog post title the 2nd client doesnt rank anywhere when i search for the exact post title 2nd client has robots.txt User-agent: *
Intermediate & Advanced SEO | | Ezpro9
Disallow: /wp-admin/
Disallow: /wp-includes/ so that shouldnt noindex any posts right? his site ranks for many kw's - but oddly none of his blog posts are anywhere to be found - i dont mean for a kw search - i mean for searching for the entire title he doesnt rank anywhere in first 5 pages for any of 6-7 posts i checked any idea what could cause this? thanks0 -
Should I 'nofollow' links between my own sites?
We have five sites which are largely unrelated but for cross-promotional purpose our company wishes to cross link between all our sites, possibly in the footer. I have warned about potential consequences of cross-linking in this way and certainly don't want our sites to be viewed as some sort of 'link ring' if they all link to one another. Just wondering if linking between sites you own really is that much of an issue and whether we should 'nofollow' the links in order to prevent being slapped with any sort of penalty for cross-linking.
Intermediate & Advanced SEO | | simon_realbuzz0 -
Franchise sites on subdomains
I've been asked by a client to optimise a a webpage for a location i.e. London. Turns out that the location is actually a franchise of the main company. When the company launch a new franchise, so far they have simply added a new page to the main site, for example: mysite.co.uk/sub-folder/london They have so far done this for 10 or so franchises and task someone with optimising that page for their main keyword + location. I think I know the answer to this, but would like to get a back up / additional info on it in terms of ranking / seo benefits. I am going to suggest the idea of using a subdomain for each location, example: london.mysite.co.uk Would this be the correct approach. If you think yes, why? Many thanks,
Intermediate & Advanced SEO | | Webrevolve0 -
Move blog from subdomain to main domain on ecom site?
I am wondering what my fellow mozers think. Pretty set about my direction but want to get any other input to aid in my decision. Have an ecom site with a www.blog.maindomain.com. The blog is fairly new and no major rankings. There are only about 30 posts. This isn't a super competitive market and the blogging won't be a huge part of our content strategy but I would like to use it for passing juice etc. Would you go through the trouble to move the blog to www.site.com/blog and redirecting all the old content to new?
Intermediate & Advanced SEO | | PEnterprises0 -
Create a new XML Sitemap for a blog subdomain?
What would be the best way to go about this? A site just put a blog on http://blog.domain.com/ Should there be a separate XML Sitemap for that particular subdomain or should the original XML Sitemap for the main domain be sufficient? Looking forward to your responses. Thanks
Intermediate & Advanced SEO | | iAnalyst.com0