Universal Analytics Ecommerce data
-
Hi there,
I have started to use Universal Analytics on my ecommerce site. I have implemented the code using Google Tag Manager.
I don't see any ecommerce data on Universal Google Analytics under Conversions/Ecommerce. Can you please point me to the right direction?
Also, can you please send me the best article on this topic? I want to know the bit of code that I have to add and all that UA can provide to get the most of my data for my ecommerce store.
Thanks and regards
-
What I would say is that you need to know what CMS you are using.
-
Hi footd,
Congrats on beginning to use Universal Analytics (UA) for your site, you're on your way to gathering that all important data. Also, using Google Tag Manager (GTM) is another great tool and highly recommended - so congrats again on the wise choices.
After implementing Enhanced Ecommerce, it can take 24-48 hours for data to appear in GA, so if you've only recently implemented the code you may need to wait longer to see the data.
Unfortunately, implementing Enhanced Ecommerce tracking can be different in each environment (WordPress, Magento, custom CMS, custom websites, ect). Himanshu Sharma of Optimize Smart wrote a fantastic article covering EE, its benefits, and implementation here: http://www.optimizesmart.com/understanding-enhanced-ecommerce-tracking-universal-analytics/
Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics / Facebook UTM
Hello, I have a quick question. I am setting up conversion tracking for my Facebook ads, so I am giving each ad set a tracking URL (UTM) in order to see which ads are converting etc. Is it possible to see on analytics how much I am spending on these ads or a cost per conversion? Or does the tracking merely track general analytics data such as bounce rate, exit rate, revenue generated etc? Kind Regards, James
Reporting & Analytics | | SO_UK0 -
Google Analytics - Events impacting session data
Hi Mozzers, Has anybody ever experienced event tracking significantly impacting session data? Here's a summary of what I'm finding: When I measure sessions to a particular hostname (a subdomain) in my Google Analytics report, sessions dropped by over 100% when I removed some event tracking on that subdomain (an event was triggered when a user clicked on a particular button). When I reinstate that event tracking, sessions go back up to around where they used to be. Can anybody understand why this might be happening? Thanks!
Reporting & Analytics | | A_Q0 -
Filter staff IP address in Analytics
Hi, I'm trying to filter staff visits from Analytics on a new view. IT have given me an IP address range and I have found the following advice: "For an IP address range, you’ll have to select Custom Filters, then choose Exclude, and IP Address from the dropdown list. Then, enter a regular expression for the IP Address" If this is correct, how do I write the IP address range 1xx.xxx.xxx.160 - 1xx.xxx.xxx.223 in RegEx? Thanks
Reporting & Analytics | | Houses0 -
Bounce Rate % reduce after implementing enhance ecommerce
Hi Guys, My bounce rate is normal 47% to 50% but after implementing enhance ecommerce it is showing 28% dont know what is the reason?
Reporting & Analytics | | varo0 -
Universal cookie loss specific traffic
Hi there, A month ago we have installed the Universal Analytics tracking code on our website (www.smartphonehoesjes.nl). Since that time, direct traffic has risen unnaturally and organic traffic dropped unnaturally. I dived into this problem and I discovered there is a cookie loss on when visitors are switching from /cart to the first step checking out. The problem is that not all browsers cause these cookie issues, only Safari and IE older versions (9 and older) and some cases of Chrome. All iPads cause cookie issues (50% of all cases). iPhones cause not a single problem because we are using a separate mobile (m.) site which does not cause cookie problems. We don't have a mobile site for tablets yet, soon it will come. My biggest question is: how can I fix the Safari desktop cookie loss after switching domains from /cart to the first step of the chckout process? Olders versions of IE will slowly fade out and the iPad problem will be fixed when the mobile website is available for tablets. I hope someone can help me.
Reporting & Analytics | | MarcelMoz
Thanks in advance. Marcel0 -
How can I tell if I am using Universal Analytics?
On my Google Analytics page it says at the top "Upgrade to Universal Analytics Upgrade to get a deeper understanding of your users through new tools and more accurate data." Below that it talks about how to do it. I do not see what they are talking about for "Select an account and a property, then click Universal Analytics Upgrade." But if I can into my change history is shows Changed By-System Property "http://www123.com" started transfer to Universal Analytics processing." This was on May 22nd and it hasn't said anything since. Why does it keep telling me to do it if it already has? It doesn't say transfer complete anywhere so I don't know if it finished or not.
Reporting & Analytics | | EcommerceSite0 -
Google Analytics for multiple languages on multiple domains
Hi folks A quick question in regards to setting up Google Analytics for a website with multiple languages on multiple domains. The domains that needs to be tracked are: www.example.com -> English www.example.se -> Swedish www.example.dk -> Danish To my best knowledge this can be acheived in Google Analytids using 3 different setups: Different accounts Different properties Profiles What would you guys consider the best approach?
Reporting & Analytics | | Resultify
Pros and cons? Have a great day Fredrik0 -
Viewing stats for a single webpage in Analytics
I have Google Analytics and can't figure out how to generate stats for a single page on my site. I would like to know what websites are referring this page, time on site, unique views, etc.
Reporting & Analytics | | StreetwiseReports0