Universal Analytics Ecommerce data

[footd]

Hi there,

I have started to use Universal Analytics on my ecommerce site. I have implemented the code using Google Tag Manager.

I don't see any ecommerce data on Universal Google Analytics under Conversions/Ecommerce. Can you please point me to the right direction?

Also, can you please send me the best article on this topic? I want to know the bit of code that I have to add and all that UA can provide to get the most of my data for my ecommerce store.

Thanks and regards

[Johnny_AppleSeed]

What I would say is that you need to know what CMS you are using.

[Ray-pp]

Hi footd,

Congrats on beginning to use Universal Analytics (UA) for your site, you're on your way to gathering that all important data. Also, using Google Tag Manager (GTM) is another great tool and highly recommended - so congrats again on the wise choices.

After implementing Enhanced Ecommerce, it can take 24-48 hours for data to appear in GA, so if you've only recently implemented the code you may need to wait longer to see the data.

Unfortunately, implementing Enhanced Ecommerce tracking can be different in each environment (WordPress, Magento, custom CMS, custom websites, ect). Himanshu Sharma of Optimize Smart wrote a fantastic article covering EE, its benefits, and implementation here: http://www.optimizesmart.com/understanding-enhanced-ecommerce-tracking-universal-analytics/

Best of luck!