Adwords alternative for beauty products
-
I was wondering if anybody knew of a good display network group for beauty products/anti-aging/wellness
Adwords is doing okay but we would like to expand to other networks.
-
I'm not very knowledgeable in this area. There are a few things that you can do though - Look into advertising in areas where mid-life women are regularly. So that would be places like AllRecipes, TripAdvisor, Health & Beauty magazines & sites (livestrong), possibly OKCupid, Match.com etc. Go to these pages and hover over an ad you see. Depending on the site they will either have a URL that makes no sense, or they will have a google doubleclick/adsense url. If they have a google URL you can target them through AdWords. Facebook advertising would put you right in front of everyone who kind of wants to buy things all the time anyway.
The Google display network is a bit tough to crack. How much work have you been putting into it? Not that it's bad to expand to other networks, but what are you looking for?
-
More so looking for a display network
-
It's a very competitive and flooded niche you're working in (as you probably already know).
Have you considered Affiliate marketing? Networks like CJ and Shareasale may provide the increase in traffic you're looking for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When products are discontinued- best way to handle pinned or googled images
What do you lose by deleting a product and it's images from an e-commerce site? We have many product images with pinterest pins and shares or that show up on google images searches. Our site is an active American craft gallery with jewelry, art and handmade gifts from about 300 different artists. Most products are made in small quantities others are 1 of a kind. So we often have products selling out. Most items are organized by artist. Are there good practices to follow that will best keep our social media presence and links? I'd also like to stop buying extra space for all those images on my server Thanks so much Stephen
Branding | | stephenfishman0 -
What is the perfect strategy for a Brand that manufactures the product?
Hello Moz Community, I'm currently associated with one of the brands. It's a nutrition and supplement brand that manufacture supplements. Now, they are running an e-commerce website. Problem: It should be product based website, not an e-commerce website (Like Design, Look and Feel of it.) The problem with SEO: What do you thing like which will work better.
Branding | | Max_
1. Doing Perfect On-Page SEO? And building links for queries like: Best whey protein supplement in "Geo." Buy Protein Powder Online Buy Whey Online "Geo." Generic Terms Brand Name URL All the Remaining Keywords and Anchors OR 1. Doing a perfect On-Page SEO? and
2. Doing massive outreach like Inviting bloggers for guest post (Natural Anchor) Guest Posts (Natural Anchor) Mentions on social media Content Local Business about reciprocal promotions Email outreach Product Reviews Influencers content Link building as mentioned above Q. Tell me which will work the best?
Q. What I've to change in the strategy?
Q. Also tell me how to do a perfect keyword research for product pages? Thank you0 -
What is the best way to market/raise awareness about new clothing products?
We are an Outdoor Clothing Company that designs our own range. We primarily sell through Retailers & distribution networks, but around 2 years ago went online. We update our collections twice a year, and we really struggle to get attention and awareness of our new designs. Can anyone recommend the best practice for getting newly launched products successfully "marketed"?
Branding | | Target-Dry0 -
Marketing for a new alternative solution (general keywords) and for it to show up under specific keyword searches
Hi Moz Community! I've run into a marketing dilemma for one of our customers that we provide SEO and internet marketing services to. Therefore, I need the help of you clever people! The company is a high-tech innovative biotechnology company, so instead of using their product as an example which might be confusing, I will represent the problem with "DVDs" and a new technology similar to Netflix. Customer wants to buy 500 Days of Summer DVD online and isn't aware of the new technology called 'Netflix' where we can stream it online instead of ordering it online. Netflix marketing team wants their website to show up alongside search results so when people search for 'buy 500 Days of Summer DVD', you will see Amazon, blah blah and at some point also see 'Netflix: Stream Instantly Online!' What is the best way to approach this? Micro (macro) site? Can I target 'DVD' and make the microsite use a direct match? Do I have to create a page for every single popular DVD in order for it to effectively rank? Any other clever solutions to this problem? Thanks everyone! Sheldon
Branding | | swzhai0 -
Is there any downside to have a product name (branded keyword) that has a top keyword in it?
The company I work for recently purchased another company. We are currently re-branding their product into our solution offering and are working on coming up with a new product name, while keeping SEO in mind. The product names that we are thinking of also includes a non-branded keyword that we actively look to rank for. We currently rank relatively high for this keyword. Is there any negative to having a product name that has a non-branded keyword in it. My first thought is that it is great because that non-branded keyword will be used repeatedly on our site when we mention the product. Things that I don't know though are: will it appear we are keyword stuffing does Google recognize that its a branded keyword and doesn't rank us for the non-branded aspect Any feedback or ideas would be greatly appreciated. Thanks! Vince
Branding | | IFSNA0 -
Lightbox to show our sixteen most popular products
We wish to create a minimalist Lightbox (without flashy transitions) for our home page that displays a matrix of 4 x 4 images - sixteen in all. Each image (approximately 240 wide x 360 high) needs to have its own descriptive text and a hyperlink to the appropriate page on our web site. We are trying to identify a simple yet effective SEO friendly add-on that will allow us to quickly change the Lightbox on a daily basis. Suggestions from the Moz community would be very welcome. Thanks
Branding | | JustInsulation0 -
How to improve the quality score (QS) when bidding on competitor brand names in Google Adwords?
Hi, I have researched few sites on this topic and I could see that the competitor keyword should match with the add text relevance, landing page relevance and CTR. Any other factors more to be included to improve the quality score? Reference: http://searchenginewatch.com/article/2285536/Google-Updates-How-AdWords-Quality-Score-is-Reported
Branding | | zco_seo0 -
Has anyone had success with product page rel=author? Can I protect the content but dump the face on the SERPS?
Hi, Is there a way to get the benefits of rel=author for protecting site content but to disconnect that from the face photo on the SERPS? We added rel=author to our unique and individually written product descriptions and reviews. This has led to a decrease in click thru thus far. I suspect this is because when searching for a product to buy the user sees the face and thinks "review" or at least "not corporate". I don't nec. want to dump rel=author in the sea yet for our ecom pages, has anyone had success with product page rel=author? Four our keywords, we are the only company of 10 well known travel sites that have the face in the SERPS, far from improving our CTR, it has trashed it. Any ideas?
Branding | | xoffie0