Page Authority = 1 of linking page?
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I am trying to determine if any of our PR services or inbound links are hurting our SEO. To do this I am using the Open Site Explorer tool and checking some of the URL's that link to us. While doing this I found a page that has a Page authority of 1/100 most other links have a decent authority...does this score mean this page has been penalized by Google? If not what else could a 1/100 mean?
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Hi Bertrand13,
Unfortunately, from Page Authority alone, we cannot determine if a page has been penalized by G. The page could be new, thin content, doesn't have many links pointing to it, hosted on a new domain, ect.
You're on the right track for auditing the PR services. When pages, such as the one you've identified, are found the next step is to do a manual review of the page.
When visited, is the page:
- Very spammy
- Little to no content
- Bombarded with comment spam
- Includes a ton of external links
- Completely unrelated to your niche
- Stuffed with keywords
If so, then I would say you want to disavow that link and ask why/how your PR firm acquired the link.
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