Merging Websites
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My company like many other in the 2000's created a stand alone site for a product to better rank. It did well for a long time and still does for that niche market. However the CMS is old and beginning to break so I am trying to convince my bosses that we do not need a stand alone site for a niche product and that it can be merged back into the main branded website. I do not think we need to manage an entire separate website that receives <5,000 visitors a year when we could still have that niche rank well on a site that receives that many visitors a month
Is their some sources for me to site that can support my argument? Or am I wrong and we can should leave up a stand alone niche product site.
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If the numbers are at that level I would completely agree with you.
Are they tracking conversions? How many conversions would they have got from those 5000 visits and what is the value? It might be a simpler argument to say "Here is the cost of new site + maintenance. This is what it earned. Here is how I could better use that same budget if we focused on one site". I find that those business cases type arguments are a lot easier to get across sometimes that explaining the SEO rational.
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