Anything I'm missing as my page just donst seem to rank
-
I am wandering if anyone can offer any suggestions, we have a page on our site https://www.wilsonfield.co.uk/insolvency-advice/liquidation/ this page is optimised to rank for liquidation however no matter how many links or how optimised the page is it just will not show in the SERPS. Moz gives it a page score of A we have built relevant links directly to the page using appropriate anchor text, have social likes and concentrated of getting more google+ likes. We run a detailed Moz SERP report comparing the above url to the top 10 ranked pages and we are looking competitive if not better on all ranking factors. This is now really frustrating that we arnt even in the top 100 and cant understand why.
we have the https version of the site also submitted to webmaster tools and www is set to be the prefered.
Has anyone got any ideas as to why google just dosnt like our site, we have no crawl errors we use all best practices.
-
I would tell you MD about over optimisation, there is nothing natural at all about creating tons of content all about one keyword "liquidation"... maybe you are trying to hard. Sometimes our SEO skills are our own worst enemy as we fill in all the cracks and make everything perfect and Google turns around and says "this is too perfect".
Turn his focus to conversions/goals and away from a keyword you will likely not hit for a while. Rather try get your users into your conversion funnel and to the products/services that are important. As Ray-pp mentioned, if your MD wants instant results he needs to put money into Google AdWords.
On a side note, if we are talking about the "wilsonfield.co.uk" website and you want to have good ranking on the word "Liquidation" then the word needs to be in the home page title towards the front of the title:
HOME PAGE
Not Optimised for Liquidation : Business Recovery, Insolvency & Personal Debt -Trust Wilson Field
Optimised for Liquidation: Liquidation | Business Recovery | Insolvency And Personal Debt -Trust Wilson Field
Then, on your Liquidation page the title should be:LIQUIDATION PAGE
Not Optimised for Liquidation : Liquidation does not have to mean the end of your business!
Optimised for Liquidation: Liquidation | Company Compulsory And Voluntary LiquidationHope that helps, will not get you first but you will jump quite a lot.
-
thanks Karl and Ray
Im totally with you guys and have been presenting conversion data showing that in the last three months other keywords around liquidation have generated over 120 conversions leading to 32 actual liquidation jobs all worth £5k+ each and every time he just shoots it all down saying its good but he wants more and liquidation on page one. and no matter how many times i exceed my KPIs it always comes back to this keyword ranking
like you say ray we do produce a lot of content around liquidation all linked to that page and then syndicated out. I hate using the terms used all the tricks up my sleeve but im running out of things to look at to improve our rank, we are currently 188 in the SERPs
-
and all my MD cares about in being page one for liquidation
Wow, talk about setting unrealistic expectations. Your MD needs to understand that you sometimes cannot just set a keyword target and expect to rank for that term. Over 50% of the time, Google thinks the user's intent when searching for 'liquidation' isn't even related to your website, it's related to ecommerce transactions. Why would Google rank your insolvency related liquidation resource when they believe the user is searching for wholesale ecommerce products?
I think you should try and adjust their mindset to understand that not everyone searching for liquidation is looking for the information you've provided.
With that said, if you want to rank for 'liquidation' it is going to take a hell of a lot more than looking at your on-page SEO efforts and pointing to that one article as a resource. You better get ready to start creating tens, if not hundreds, of liquidation related, high quality content resources and point them all to one fantastic page. You may even want to consider a niche liquidation website with a targeted domain, navigation architecture, and link portfolio dedicated just to liquidation related terms.
If he wants front page 'liquidation' exposure that badly, consider AdWords
-
Do you have any conversion events or conversion tracking in place? Any way to look in your analytics or paid advertising and show the boss that "hey, people coming in that searched for 'liquidation' have fewer page views, lower conversion, and higher bounce rate than those who come in for '[specific term] liquidation"? Because you'll get people who are searching for information for physics class, people who are searching for sales happening at a local mall, etc.
-
our domain age again is something that the seo tools says out performs our competitors. We use Market Samuri to gather that data
-
"Has anyone got any ideas as to why google just dosnt like our site,..."
She choosey, choosey.
How old is your website? Sometimes it's hard to outrank sites that have been on good positions for years.
-
thanks Ray
We do look at ranking for broader terms and rank for those. I unfortunatly can rank number 1 for hundreds and all my MD cares about in being page one for liquidation. I cannot change his mind set no matter how much traffic we get he is not happy because when he types liquidation we do not rank
-
My first reaction is for you to get more specific when you look at ranking results. 'liquidiation' is an extremely broad term, would be very competitive, and you'd be more successful trying to rank for the specific type of liquidation your site is speaking to.
Have you searched other key terms and see if you've ranked well?
Suggestions:
'company liquidation'
'how to liquidate a company'
'financial insolvency'
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to test Angular JS heavy page for SEO?
Hi Moz community, Our tech team has recently decided to try switching our product pages to be JavaScript dependent, this includes links, product descriptions and things like breadcrumbs in JS. Given my concerns, they will create a proof of concept with a few product pages in a QA environment so I can test the SEO implications of these changes. They are planning to use Angular 5 client side rendering without any prerendering. I suggested universal but they said the lift was too great, so we're testing to see if this works. I've read a lot of the articles in this guide to all things SEO and JS and am fairly confident in understanding when a site uses JS and how to troubleshoot to make sure everything is getting crawled and indexed. https://sitebulb.com/resources/guides/javascript-seo-resources/ However, I am not sure I'll be able to test the QA pages since they aren't indexable and lives behind a login. I will be able to crawl the page using Screaming Frog but that's generally regarded as what a crawler should be able to crawl and not really what Googlebot will actually be able to crawl and index. Any thoughts on this, is this concern valid? Thanks!
Technical SEO | | znotes0 -
What's best practice for cart pages?
i don't mean e-commerce site in general, but the actual cart page itself. What's best practice for the links that customers click to add products to the cart, and the cart page itself? Also, I use vanity URLs for my cart links which redirect to the actual cart page with the parameters applied. Should I use use 301 or 302 redirects for the links? Do I make the cart page's canonical tag point back to the store home page so that I'm not accruing link juice to a page that customers don't actually want to land on from search? I'm kinda surprised at the dearth of information out there on this, or maybe I'm not looking in the right places?
Technical SEO | | VM-Oz0 -
Content in Accordion doesn't rank as well as Content in Text box?
Does content rank better in a full view text layout, rather than in a clickable accordion? I read somewhere because users need to click into an accordion it may not rank as well, as it may be considered hidden on the page - is this true? accordion example: see features: https://www.workday.com/en-us/applications/student.html
Technical SEO | | DigitalCRO1 -
Anything new if determining how many of a sites pages are in Google's supplemental index vs the main index?
Since site:mysite.com *** -sljktf stopped working to find pages in the supplemental index several years ago has anyone found another way to identify content that has been regulated to the supplemental index?
Technical SEO | | SEMPassion0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
Blank pages in Google's webcache
Hello all, Is anybody experiencing blanck page's in Google's 'Cached' view? I'm seeing just the page background and none of the content for a couple of my pages but when I click 'View Text Only' all of teh content is there. Strange! I'd love to hear if anyone else is experiencing the same. Perhaps this is something to do with the roll out of Google's updates last week?! Thanks,
Technical SEO | | A_Q
Elias0 -
Does it matter that our cached pages aren't displaying style
We've got pages that, when I search for them in Google and click on Cache, show NO styles, nothing from the CSS. Is there any way that could effect rankings? I don't think so, but it does fall into the category of showing one thing to the bots and another to the user, which is bad. Also, could blocking /scripts in robots.txt be preventing bots from accessing the CSS? Thanks
Technical SEO | | poolguy0 -
How to show a 'We are now...' message for a rebrand and do a 301 redirect?
Our developer wants to use javascript, document referral or adding a URL parameter, in order to show a modal window telling them 'We are now...'. A cookie seems to be too much work. All of which don't play nice with the search engines. Do you know of a technique or method that allows us to be SEO friendly and still give a good user experience? Thanks.
Technical SEO | | Pawngo0