Page Authority Migration
-
PageA.html has a lot of links and has a Page Authority score. It is 301 redirected to PageB.html and eventually in OSE this also accumulates a Page Authority score. Is there a reason why PageA.html many months/years after continues to have a Page Authority when it is expected that its Authority signals have migrated (with any dampening effect etc) across to PageB.html.
-
Assuming PageA and PageB contain similar or duplicate content, you could use a canonical tag instead.
Google have noted canonical tags pass authority, as you're giving the search engine the direction that PageB is the best source of the content, instead of PageA.
Here's Webmaster Central post that discusses this: http://googlewebmastercentral.blogspot.com.au/2009/02/specify-your-canonical.html
-
While it is passing on the link equity there are most likely still links going back to the old URL. Unfortunately until backlinks for the new page start outpacing the old page or the older links become deprecated the old page will still outrank the previous one.
-
PageA.html's links still exist in the wild and haven't been updated to reflect the new page. When calculating the page authority, we still see all the links pointing to pagea and it calculates an authority for the page, although it has been permanently redirected to pageb.html.
Then the calculated authority is transfered through the 301 redirect. But, since all the external links exist, you won't see that PA vanish completely for pagea.
-
Well I have to agree with you on that one, 301 is an instruction that something is pemenantly moved so it would seem right if PageA.html's Page Authority lowered over time. I don't have a good answer why it don't.
-
I suppose because a 301 is an instruction that you've permenantly moved a resource and you are effectively asking for those ranking signals associated to be migrated across to the new location. If it is to be close to PageRank in its approach you would expect a migration of that link equity. In the case I'm looking at, one year on, the page that has been redirected almost has the same PA as the new page.
-
PageA.html does still have an Page Authority even if you 301-redirect it to PageB.html. PageB.html will get a boost from the redirect and it will strengthen PageB's Page Authority. Why would the Page Authority for PageA.html disapear just cause you redirect it?
However if that was the case (The Page Authority disapeared due to a redirect). That could do some damage if you redirected something temporary using 302-redirect or in other similar scenarios.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MOZ Domain Authority Change frequency
Hello Team, I just want to know - is there any MOZ DA algorithm update frequency because we have not seen any movement in DA on website from last few months. Also, is there any matrices which affecting DA that might we are missing. Thanks in Advance.
Link Explorer | | adlift0 -
Domain Authority (DA) in Moz Pro changed only within the last 1-2 months?
Has anyone noticed that the Domain Authority (DA) as reported in Moz Pro has changed only within the last 1-2 months? We have screen shots showing plots of DA vs competitors w/ line graph 2 months ago starting in NOV 2017 which today starting JAN 2018 and comparing shows DA up to 50% different!
Link Explorer | | Amplitude_Digital
The change is seen both in the Links Overview and under the Spam Score sections still marked "NEW". Can Moz confirm that it's only recently within the last 2 months that in Moz Pro the NEW DA numbers have retroactively been updated even though the new Link Explorer has been publicly out since APR 30 from https://moz.com/community/q/moz-s-new-link-explorer-including-our-revamped-index-and-da-pa-scores-is-now-open-to-everyone? Look at the top green line starting ~12 months ago on both graphs, w/ old below 40 and new above 50. We've seen even greater differences for other tracked domains. Thanks! view0 -
Drop in rankings following a migration
Hi we have recently migrated our website and while I expected some drop in visibility I didnt expect a huge drop and definitely not a big drop in MozRank and MozTrust. But we went from 4.34 to 3.69 on Domain Rank and 4.42 to 3.85 in MozTrust. That to me looks like a lot. Particularly since I have been building links and it should be going up not down. We dont buy links and really dont employ any black hat link building. Now at the same time our total link profile looks massive. Apparently we have 18k of links. there is no way this is correct. Our competitors all have below 5k. The total links have grown from 13k to 18k in a month as well. Where is this coming from? Is there any way of seeing what these links are? Our visibility went up actually after the launch. Main keyword campaign went from 1.59% to 6.13% then to 7.53% at first. Which made sense since the new site has much better on page optimisation. But now this dropped again to 2.37%. Our competitors visibility is much more stable then that. I know some fluctuations is normal but these fluctuations seem a bit drastic. Are they? We still have a few 404s to sort out and quite a bit of re-directs on the page. But other then having impact on speed this should not influence the rankings so severely. Should it? Before we migrated the site I followed the instruction given by Moz https://moz.com/blog/web-site-migration-guide-tips-for-seos and yet there are all these issues that are popping up. It's disappointing that I made all this effort prior to migrating plus made sure our new page is much better in terms of SEO (I mean I even developed a pagination strategy to get rid of the duplicates!) and it doesnt seem like its paying of. Any help is much appreciated. Id say my SEO understanding is mid range but Im really interested in it and keen on building my skills. And this is really discouraging if Im honest. Please help
Link Explorer | | ACEmina0 -
Sudden Spike in 404 Pages Not Found in Moz Crawl But No Errors in WMT
Recently I received a spike in errors from the Moz crawler. When I looked into the matter I noticed that all the URI's looked right but then I looked a little closer and there was a /page/2 and /page/3 in front of the URI's. I'm running a WordPress website. Immediately I thought to myself this must be some kind of caching or permalinks error. So I disabled all my plugins including W3 Total Cache and ran the Integrity Link Crawler for the Mac and found that the errors were still popping up. 404-errors-ncworkercomp.png?dl=0
Link Explorer | | NCCompLawyer0 -
Moz Pro: Linking RDs to Page much lower than Google Search Console
I'm trying to use the Analyze Keyword tool in Moz Pro, and in the SERP Analysis table, my page has a PA of one, and zero root domains linking to it. If I look at the page in Google Search console, it says I have 229 root domains linking to the page from well known domains like github.com, meetup.com, stackoverflow.com, etc. This particular keyword has been tracked in Moz for the last 6 months, but I just noticed that it was extremely low. I am relatively new to Moz, so forgive me if I sound confused, but can someone explain to me how the numbers can be so low?
Link Explorer | | jakebellacera0 -
Custom ranking report based on pages
Is it possible to generate a report that shows the keywords and position per page? For example Page xyc ranks for keyword1 - position 5, keyword2 - position 32, keyword3 - position9. I don't want to input the keywords, I want to be told via the report. I am trying to find out what SEO weight certain pages/sections of the website offer and if its OK to pull the content to change it into something else.
Link Explorer | | differentmoney0 -
Get a List of Pages in a Site, Ranked by their PA?
Is there a way to get a list of the pages within one of my sites, and rank it by page authority?
Link Explorer | | JDigitalIdentity1 -
Page Authority
MOZ will not recognize links to my webpage. I recently remodeled one of my pages, I understand that it is a new page and I currently don't have external links pointing to that page, but I do have internal links (i e. the category page before it) pointing to this page. Any thoughts?
Link Explorer | | SS990