Page Authority Migration
-
PageA.html has a lot of links and has a Page Authority score. It is 301 redirected to PageB.html and eventually in OSE this also accumulates a Page Authority score. Is there a reason why PageA.html many months/years after continues to have a Page Authority when it is expected that its Authority signals have migrated (with any dampening effect etc) across to PageB.html.
-
Assuming PageA and PageB contain similar or duplicate content, you could use a canonical tag instead.
Google have noted canonical tags pass authority, as you're giving the search engine the direction that PageB is the best source of the content, instead of PageA.
Here's Webmaster Central post that discusses this: http://googlewebmastercentral.blogspot.com.au/2009/02/specify-your-canonical.html
-
While it is passing on the link equity there are most likely still links going back to the old URL. Unfortunately until backlinks for the new page start outpacing the old page or the older links become deprecated the old page will still outrank the previous one.
-
PageA.html's links still exist in the wild and haven't been updated to reflect the new page. When calculating the page authority, we still see all the links pointing to pagea and it calculates an authority for the page, although it has been permanently redirected to pageb.html.
Then the calculated authority is transfered through the 301 redirect. But, since all the external links exist, you won't see that PA vanish completely for pagea.
-
Well I have to agree with you on that one, 301 is an instruction that something is pemenantly moved so it would seem right if PageA.html's Page Authority lowered over time. I don't have a good answer why it don't.
-
I suppose because a 301 is an instruction that you've permenantly moved a resource and you are effectively asking for those ranking signals associated to be migrated across to the new location. If it is to be close to PageRank in its approach you would expect a migration of that link equity. In the case I'm looking at, one year on, the page that has been redirected almost has the same PA as the new page.
-
PageA.html does still have an Page Authority even if you 301-redirect it to PageB.html. PageB.html will get a boost from the redirect and it will strengthen PageB's Page Authority. Why would the Page Authority for PageA.html disapear just cause you redirect it?
However if that was the case (The Page Authority disapeared due to a redirect). That could do some damage if you redirected something temporary using 302-redirect or in other similar scenarios.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz was unable to crawl your site on Jun 22, 2020\. We were unable to access your site due to a page timeout on your robots.txt, which prevented us from crawling the rest of your site.
Site: www.kpmg.us Getting robots.txt timeout fail since 02/29/20. We've checked our server logs and see no errors. Went through all the steps of the "Troubleshooter". Updated robots.txt to allow rogerbot full access: User-agent: rogerbot
Link Explorer | | KPMG-Search-Social
Disallow: Any ideas how to get roger to crawl my site????1 -
Why is my Domain Authority 1?
I own the site http://www.artofwar.cc/ I have a 301 redirect rule in place to direct all non-www traffic to www. The site is about 10 years old. We're ranked in the top 20 in Google for around 20-40 search terms that I know of. Google Webmasters lists us as having in excess of 10000 backlinks (though many are subdomained duplicates). Majestic reports 1269 external backlinks, with the best trust/citation flows being around 40/100. Majestic also reports 39 referring domains. I'm working through crawl errors at the moment. The main high priority ones are 4xx errors, due to the fact that I changed some URL redirect rules a month back and am slowly getting round to changing internal backlinks in the forums. There are no 5xx server errors, which I would think is the most likely reason Rogerbot might fall over crawling the site. Rogerbot has no issues crawling, I've set it up in the phpBB section of the site as a registered bot, and it logs in and crawls for long periods when I manually trigger a crawl. Can anyone explain why the site might still be at DA 1?
Link Explorer | | e_i_pi0 -
Domain Authority Dropped to 1 from 13
Hi, Our domain authority was at 13 two months ago and it dropped to 1 one and half month ago, I waited for MozUpdate but still no luck. my question is if my domain name doesn't have proper non www to www redirect, moz tool will show authority correctly? How do I check if redirect is proper for Moz to account it ? website is working fine though, no problem to redirect from non www to www.com website. Regards, Vishal
Link Explorer | | Sepalika0 -
Why Page Authority = 1
Hi everyone! Long time reader, first time-submitter. I'm working with a client who has an old, established domain and brand name, decent DA score (43 overall, 52 for their home page), but almost all the rest of the pages of their small-ish website have a PA of 1. The domain itself has been around since 2000. The pages ranking at a 1 are not new URLs, they have a sitemap submitted to Google, are not being blocked by robots.txt, there's no auto-redirects or meta-refresh, and the response code for all pages is 200. What else am I missing? What could be causing this? TIA for the help!
Link Explorer | | camarin_w0 -
Open Site Explorer Top Pages https Title tag issue
Hello, everybody. I've noticed this strange thing in Top Pages reporting of Open Site Explorer. If i do a report for any website which doesn't have security certificate installed, such as http://www.hyperlinksmedia.com I get normal results, with title tag shown for every page, but, if i do a report for website with Security certificate, such as https://www.hyperlinksmedia.com, report is coming back for non-secure URL version (http:...), so, it says "No Title" for any pages. I wonder, if it influence PA and DA scores. Although, if i run full crawl test, then i shows all meta and title tags for SSL version of a website's url. Thanks!
Link Explorer | | seomozinator0 -
My linked in profile is showing up the opensite exploer but not showing up in on page grader, any ideas why? the onpage grader says in url is in accessible
my linked on company profile ios not showing up in the on page grader tool, it return un accessible uRL? but we give me metrics in domain checker? its a new profile i set up about 8 hours ago,
Link Explorer | | maxmxmax0 -
Page Authority dropped to 1 for subdirectory in my site
Hey, one of my sites https://www.automationanywhere.com/testing has had all it's pages drop to a page authority of 1 in Moz and the campaign doesnt appear to be indexing any pages from this directory. We launched a new site in this directory on the 12th and havent been getting any moz love since. The pages are indexable and followable, and are being indexed by google and others. The site on the root domain has been unaffected. Please help me get my moz campaign back on track. Thanks!
Link Explorer | | aatethys0 -
Links from no-indexed pages in Open Site Explorer
I just looked up a site in Open Site Explorer. After putting in the site, I get a list of domains, links etc which is very useful. At the bottom is a note which I have pasted below. It mentions "24 links from no-indexed pages" and says we can't get any info on these. Is there a way to see what the 24 links are so I can investigate further?"Why does my number of inbounds links listed not match my total links count? The listed number may be slightly different because we only show 25 links per domain (so that you see a variety). Additionally you have 24 links from no-indexed pages. Unfortunately, we can't get info for those links."
Link Explorer | | EdKim0