How do I know which keywords to track in my MOZ Campaigns?

[Bendall]

Good morning Mozzers from the London, England.

This may be a silly question to many of the community, but here goes "How do I know which keywords to track in my MOZ campaigns?"

I work in the gyms section in the UK and am tracking keywords like "Gyms in Liverpool" or "Manchester gyms" which send me some traffic.

I can see search terms like the above do send me traffic from Google's Webmaster Tools, but obviously this tool won't highlight the keyword opportunities I am missing out on because I currently don't rank.

Any guidance on this dilemma would be hugely appreciated,

Kindest regards

Ben

[Bendall]

Thanks for your response. More great advise, I look forward to trying out these keyword research methods.

[itpseo]

Hi Ben,

If you are already getting some traffics from some keywords. You can try out for Google Keyword Planner (https://adwords.google.com/KeywordPlanner) and Keywordtool.io as advised by Martin. Also, you can Access your Google analytics in broader way by connecting it to MOZ pro Analytics> Keyword Ranking to get keywords based on your website and its competitors automatically.

Regards

[Bendall]

Thank you very much for this advise! Much appreciated.

I shall have a good read of the blogs you mentioned.

Regards

Ben

[TheZenAgency]

Hi Ben

Have you already optimised your website for keywords? If not then follow Martijn's advice, if the current website is optimised then simply track all keywords which you are currently trying to rank for.

Kind Regards

[Martijn_Scheijbeler]

Hi Ben,

I would start off with doing some extensive keyword research to find the best keywords that are you related to your business. Tools you could use for that are Google Adwords Keyword Tool and Keywordtool.io. Next to that there are more than dozens of great blog posts on how to do keyword research, like for example: http://blog.kissmetrics.com/keyword-research-part-2/ and http://www.viperchill.com/keyword-research/