Should I Kill the Old Domain or Work Through the Redirect?
-
Our IT department wasn't able to create a new directory on the current domain name for whatever reason and so we had to create a new domain name called ww2.domain.com to build the new site. So now we have the new site up and appartly some PDFs and pages are being directed to the from the old site. www.domain.com but 10,000 pages /PDFs are still indexed in Google and are not redirected. So when you open the page you get the old www.domain.com instead of it redirecting to ww2.domain.com. It's sort of a mess! My question is can we just kill the old domain name and move the ww2.domain.com back to the old domain? We also want to do away with the ww2.domain.com and go back to www.domain.com. I know it's confusing as heck!
What would you recommend?
-
In other words they/you don't care about traffic, so what's the point of having a website?
-
Thanks guys for the input. I am thinking then about killing the one domain www and then re-institute the name www over the ww2. That sounds like the best oprion for what this situation is. The ww2 has about 600 pages indexed (which is the new website) and the www (which is the old site) has 10k pages indexed but at this point just to clean it up, then this sounds like a good way to go. Also the directory structure is not the same. Lead gen unfortunately is not part of the digital strategy so I guess losing link juice may not be as important. Eventually the new site pages/pdfs will be ineeded.
thanks for the feedback. Just wanted to reconfirm my thinking.
-
Hello Darren,
I'm not sure if I understand the question but I will try to answer based on what I think you mean.
From what I understand, you have 301 redirected the old domain to the new domain but not many pages (the 10,000 you mentioned). You can, of course, 301 redirect (re-redirect, as it were) the ww2. domain to the old www. as long as you are willing to risk a small loss in "link juice" which normally results from such an action.
You can also kill the old domain name and re-institute the new domain name over it in www. format - I'm not sure why your IT department didn't do this in the first place to save you a lot of hassle, although they should have known if redirecting 10,000 files was going to be an arduous task for them.
Alternatively, you can just cancel the original 301 redirect and resume with the original domain name while erasing the new version - this might not solve your "directory" issue, but it would help to clean the situation up. I would focus on addressing the root cause of the issue rather than attempting to meddle around with the technical SEO aspects of your website - you only want to be making adjustments that help your marketing efforts.
As a last resort, you could also bring in a consulting firm to address the original issue. If your IT department isn't up to the task, there is no shame is getting help from experts in the field.
Hope this helps!
Rob
-
I am not sure I fully understand, but when you publish a new website you must secure all old urls have a match in the new website, otherwise is bad, very bad.
The second problem is that since you publish something somewhere it get indexed and once it's indexed if it disappear is bad.
The good news is to generate 10k redirect is not a big issue.
The basic principle is urls should never disappear, they should always exist, maybe redirect, but never disappear.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect Issue for URL with # and !
Hi All, We had a WIX website and now moved to Wordpress. I m having issue while doing redirecting from old URL to new URL. Example: Old Url: http://www.firsttraffic.com.au/#!traffic-management/ccfn New Url: http://www.firsttraffic.com.au/our-services/traffic-management/ I tried different wordpress plugin but nothing works. I m thinking its due to the # . But How can I to redirection for URL like this . Thanks
Web Design | | emarketexperts0 -
Is there a way to redirect URLs with a hash-bang (#!) format?
Hi Moz, I'm trying to redirect www.site.com/locations/#!city to www.site.com/locations/city. This seems difficult because anything after the hash character in the URL does not make it to the server thus cannot be parsed for rewriting. Is there an SEO friendly way to implement these redirects? Thanks for reading!
Web Design | | DA20130 -
Learning Center on Subdomain or New Domain
Hello, With so much emphasis for SEO to develop unique, information content I am working to build out a "Learning Center' for one of my clients in the finance industry. As you can guess, this is quite a competitive space and their rankings have become somewhat stagnant so we are looking for new ways to develop original, share-worthy content for the site. So my question is, in order for them to retain the most SEO value should we develop this on a subdomain such as learning.website.com or a new domain altogether. Note: We do not want to develop this under the current site domain as it we want o only post informational content & courses and keep these pieces outside of the "sales" side of their website. Therefore, I thought the subdomain would be the best bet so that we would retain the most value for SEO... however, some of my colleagues disagree. Some vote it should be within a directory under website.com. Some say a new site & domain altogether. My vote is to place this under a subdomain such as http://learning.website.com with the idea that the site's authority will influence the root http://website.com. The argument I was provided against the subdomain was: "essentially adding a subdomain would mean you're sort of starting over again in terms of building authority. adding a folder will ride the coattails off the already established authority." Lastly, for clarification, the current domain is set up as http://website.com so the subdomain would be http://learning.website.com, the directory would be set up as http://website.com/learning/ and a whole new domain would be http://newwebsite.com. This is for a Wordpress site. Thoughts? All feedback is much appreciated!
Web Design | | TinaMumm0 -
Domain Authority Drop After Website Relaunch
Prior to my website redesign and relaunch on July 10th, our domain authority was 33. 301 redirects were implemented properly. Out or 600 pages, about 200 URLs were modified. Domain authority has dropped to 28. Rankings are terrible. Conversions are awful. What does the domain authority drop mean? I have noticed in the past that a drop in domain authority tends to coincide with more a drop in ranking and a drop in the quality of visitors. The site is www.metro-manhattan.com Thanks,
Web Design | | Kingalan1
Alan0 -
For A Corporation With 3 Distinct Business Divisions, Is It Better To Go With 1 Domain & 3 Sub-Domains, 1 Domain & 3 Folders, or 3 Domains for SEO Purposes?
Hi, I am working on a project right now for an existing client, we have one domain up and running well, they want to create an 'umbrella' site to cover three current business divisions and roll everything up under that main site, including the existing site on a totally different domain (would migrate over and 301 redirect from current domain). From what I've researched, I am inclined towards one main domain with three sub-domains due to the amount of content for each business division being significantly different enough that it seems to deserve separation from each other. However, in terms of SEO and maintaining consistent domain authority, would anyone recommend it be better to structure this as just folders/categories falling under the main domain instead of separate sub-domains for each division, and focus keyword targeting on pages tailored to that end within the main domain structure rather than spreading out link-juice to different sub-domains? Thanks!
Web Design | | Dan_InboundHorizons0 -
Can SEO Moz perform a full site crawl and provide a report showing all URLs within an existing domain?
We are conducting a site redesign and need to get an idea of all pages that are out there on our domain (in some report fashion). This would help for discovery and cleanup as we re-work the site and move to a new CMS. Thanks
Web Design | | DCondon0 -
Is it necessary to redirect every Error page (404 or 500) found?
If I have Hundreds of pages with 404 and 500 erros should set up 301 redirects for all of them? Some of the pages have external links, some don't.
Web Design | | jmansd0 -
Changing the domain - To do or not to do - that is the question
Hello, I am in the process of updating my website (hopefully to improve SEO). It is a major update as we are going from 20,000 product line to 200,000 product lines and hiring two marketing people to work on more content. Unfortunately, I think my domain isn't the best i.e. www.direct-tractorparts.com Some of the parts have long part numbers and I am worried that my URLs will be too long i.e. I will lose link juice from the search engines. typical url www.direct-tractorparts.com/6XY41210TTTAZCAz2 I am thinking of launching the new site with a shorter domain name rather than updating the old site. My site doesn't have that many backlinks but generates a decent level of business for my company. Not sure if it would be worth setting up another brand or not Anyone got any advice?
Web Design | | DavidLenehan0