How long does Google Analytics credit a source?
-
I was under the impression that GA credits the source with a conversion if it is the source for the current session but it seems that if the user returns later that the source may still be credited. Is this the case? How long does GA credit a source?
-
Hi Tyler - No problem, the community has helped me out quite a bit and I enjoy sharing what limited knowledge I have.
- Is there a simple way to have Analytics only return data provided in default groups (Organic, Email, Direct, etc.) rather than using regex filters?
Are you referring to the 'Channels' report? Under Acuisition > All Traffic > Channels GA displays metrics grouped by high level channels - this would be Organic, Email, Direct like you've mentioned. You'll want to make sure that your traffic is properly tagged so that the channels are reporting properly. E.g. your email traffic may need to be tagged as such to show up under that channel.
Also, You can create custom channel groupings if you want to group similar sources together and view them in the channels report. That would be in GA Admin > Account > Property > View (view level of a property) and then 'Channel Settings' > 'Channel Grouping'
2. Is it possible to change the attribution model outside of conversion tab for private dashboards, etc..?
Unfortunately, I do not think you can change the attribution model outside of the default attribution reports. I could be wrong and some further Googling may prove that, but I haven't created custom reports with different attribution models.
-
Ray,
Thanks for the continued support. There are a few that I am using to measure organic search where the numbers are off by 1-2% but I think I can give you a more simple example and still enable you to help me out. One email report simply uses the regex (email|bronto) for filtering source/medium. The conversion numbers for this filter come out similiarly - 1-2% more than what Google shows for email conversions within the LND attribution model tool.
- Is there a simple way to have Analytics only return data provided in default groups (Organic, Email, Direct, etc.) rather than using regex filters?
- Is it possible to change the attribution model outside of conversion tab for private dashboards, etc..?
-
Correct, the LND attribution model is the default attribution model that Google Analytics uses in their reports. So, if you're viewing a report that is not the Model Comparison report, you are seeing data based off the LND model.
I would have to look at your reports specifically to see why there is a difference. Are you making sure that both reports are not using 'sampled data' ? Sampled data would cause discrepancies.
-
Are you saying that LND is the default way of measuring conversions in GA? When looking at a report that displays conversions over a time frame those numbers are just slightly different that what LND shows for that same conversion over the same time frame.
-
The normal conversion attribution for Google Analytics is the Last Non Direct click - LND. This means, the last source clicked on by the user will receive the credit.
A person could come through organic search, leave the site, then come back directly and convert - that conversion would be credited to the organic source.
You can view different attribution models through the Conversions > Attribution > Model Comparison report. But, LND click is the standard attribution model.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Modify Google Analytics Script To Only Cookie U.S. Sessions
I know I can filter sessions from outside the US, but is there a way to modify the GA script so that it doesn't cookie visitors to a site if they are from outside the US? Note, this is separate from having a cookie consent opt-in. Thanks in advance,
Reporting & Analytics | | FitzSWC
Fitz0 -
Drop in Bounce Rate in Google Analytics
Hi guys, I have recently seen a large drop in bounce rate (from GA) which seems unnatural for one of our clients website. Since the start of 2018, the bounce rate was consistently between 40-60%, and then saw a random spike, and now for the past two weeks, the bounce rate is below 10%. I was wondering if anyone had any ideas if this is a problem with GA, or the site itself. Site: https://www.zoomocarcredit.com/ Any comments/feedback is greatly appreciated. Thanks in advance! Jack. SnP0Hc4
Reporting & Analytics | | ChemistryMarketing0 -
Increase in Direct traffic, drop in Google traffic, after updating Google Analytics settings.
I made some changes to our Google Analytics property settings (see notes in screenshot). As a result, there was an equal drop in Google traffic and increase in Direct traffic. Has anyone else seen something like this before? I'm wondering if I should revert. jE7buO6
Reporting & Analytics | | vcj0 -
Is Google doing anything about the spam referrer plague in Google Analytics?
My client manages 15+ websites and we have observed the spam referrer issue has gotten steadily worse and worse in the last few months. I took the time to weed out the worst offenders via traffic filters but our referral traffic source garden was quickly full of weeds again a few weeks later. Does anybody know what the Google Analytics development team is doing to combat the spam referrer issue? I find it quite amazing that Google goes through the asinine effort to block out organic keyword data ("not found" & "not provided) but they don't seem to care about blacklisting/filtering spam referrers. RHnE6Wx
Reporting & Analytics | | RosemaryB3 -
Can you track two Google Analytics Accounts on one site?
If you have a site that had an old analytics account and then implemented a new one is it possible to run tracking code that records to both accounts without causing your site or data issues? We are doing this so we don't loose data at any point - ideally it wouldn't have been split between the two but making one redundant isn't an option. Ideally we would have merged the data from both accounts and had one - however the research we have done points to this not being a possibility - unless one of you guys knows different? It would be great if anyone has experience on any this.. Thanks
Reporting & Analytics | | ChrisAllbones0 -
How to exclude IP from Google Analytic?
Hello Guys, I am admin of google analytic, i am trying to exclude traffic in google analytic from admin, view section then filter but not there is no button of save? Can anyone please help me? PFA of image. zOkvX1n.jpg
Reporting & Analytics | | devdan0 -
Google Analytics - Sessions vs Views?
In Google Analytics under Audience Overview I want to visit total visits during any given period of time but instead it shows me sessions. Am I missing something? How do I switch from sessions to page visits?
Reporting & Analytics | | gohawks77902 -
Google Analytics Myth?
Dear Moz-members, I have read several discussions regarding not to implement Google analytics on your website. Reason: Google is tracking your website behavior, for example you have a high bounce rate it will affect your rankings negative. See it as we are opening the doors too much to Google so it can have a negative impact on your online business, especially when your site is new and you are still building your credit. Because of this i have not chosen to install GA. What is your experience with this? Most of the time if i read analytics posts at Seomoz, people do have GA installed. I am also in doubt whether to switch over at GA, but then again mine site is relative new and i am still working on the negative bounce rate/daily visitors. Would like to hear from you pro's whether this is a myth or not 🙂 Thanks!
Reporting & Analytics | | mcweb0