Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track your brand’s footprint in AI search
      Moz Pro

      Track your brand’s footprint in AI search

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Redirecting to a new domain... a second time

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Redirecting to a new domain... a second time

    Intermediate & Advanced SEO
    3
    3
    726
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • TomNYC
      TomNYC last edited by

      Hi all,

      I help run a website for a history-themed podcast and we just moved it to its second domain in 7 years. We've had very good SEO up until last week, and I'm wondering if I screwed up the way I redirected the domains. It's like this:

      1. Originally the site was hosted at "first.com", and it acquired inbound links. However, we then started to host the site on blogger, so we...

      2. Redirected the site to "second.blogspot.com". (Thus, 1 --> 2) It stayed here for about 7 years and got lots of traffic. Two weeks ago we moved it off of blogger and into Wordpress, so we 301 redirected everything to...

      3. third.com. (Thus, 1 --> 2 --> 3) The redirects worked, and when we Google individual posts, we are now seeing them in Google's index at the new URL.

      My question: What about the 1--> 2 redirect? There are still lots of links pointing to "first.com". Last week I went into my GoDaddy settings and changed the first redirect, so that first.com now points to third.com. (Thus 1 --> 3, and 2-->3) I was correct in doing that, right?

      The drop in Google traffic I've seen this past week makes me think that maybe I screwed something up. Should we have kept 1 --> 2 --> 3? (Again, now we have 1-->3 and 2-->3)

      Thanks for any insights on this!

      Tom

      1 Reply Last reply Reply Quote 1
      • Ray-pp
        Ray-pp last edited by

        FWIW, I think you executed appropriately. I would have redirected 1 -> 3 and 2 -> 3 just as you did. It is going to take a while for the authority to catch up to the new (#3) domain and I would expect a lot of that authority coming from 2 -> 3 since 1 -> 2 has had a lot of time for its authority to pass to the #2 domain.

        1 Reply Last reply Reply Quote 1
        • LauraSultan
          LauraSultan last edited by

          You were right to redirect 1 directly to 3. It's not a huge problem to have short redirect chains, but the best practice is to redirect to the current live site.

          1 Reply Last reply Reply Quote 2
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Virginia-Girtz

            Why does my old brand name still show up on organic search but as my new brand name and domain?

            Hello mozers! I have quite the conundrum. My client used to have the unfortunate brand name "Meetoo" - which by the way they had before the movement happened! So naturally, they rebranded to the name Vevox in March 2019 to avoid confusion to users. However, when you search for their old brand name "Meetoo" the first organic link that pops up is their domain www.vevox.com. Now, this wouldn't normally be a problem, however it is when any #MeToo news appears in the media and we get a sudden influx or wrong traffic. I've searched the HTML and content for the term "Meetoo" but can only find one trace of this name through a widget. Not enough to hold an organic spot. My only other thinking is that www.vevox.com is redirected from www.meetoo.com. So I'm assuming this is why Vevox appear under the search term "Meetoo". How can I remove the homepage www.vevox.com from appearing for the search term "meetoo"? Can anyone help? AvGGYBc

            Intermediate & Advanced SEO | | Virginia-Girtz
            3
          • gaiaslastlaugh

            Does redirecting from a "bad" domain "infect" the new domain?

            Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.

            Intermediate & Advanced SEO | | gaiaslastlaugh
            0
          • CarlosZambrana

            SEO time

            I wanto to be in the top of the google search. I am usiing a lot of SEO tools but... I have done it  during one month. Do I have to wait more?

            Intermediate & Advanced SEO | | CarlosZambrana
            0
          • intentionally

            Unique domains vs. single domain for UGC sites?

            Working on a client project - a UGC community that has a DTC model as well as a white label model. Is it categorically better to have them all under the same domain? Trying to figure which is better: XXX,XXX pages on one site vs. A smaller XXX,XXX pages on one site and XX,XXX pages on 10-20 other sites all pointing to the primary site. The thinking on the second was that those domains would likely achieve high DA as well as the primary, and would passing their value to the primary. Thoughts? Any other considerations we should be thinking about?

            Intermediate & Advanced SEO | | intentionally
            0
          • Bio-RadAbs

            Can you redirect specific sub domain URLs?

            ello! We host our PDFs, Images, CSS all in a sub domain. For the question, let's call this sub.cyto.com. I've noticed a particular PDF doing really well, infact it has gathered valuable external links from high authoritative sites. To top it off, it gets good visits. I've been going back and forth with our developers to move this PDF to a subfolder structure.
            For example: www.cyto.com/document/xxxx.pdf In my perspective, if I move this and set up a permanent redirect, then all the external links the PDF gathered, link juice and future visits will be attributed to the main website. Since the PDF is existing in the subdomain, I can't even track direct visits nor get the link juice. It appears in top position of Google as well. My developer says it is better to keep images, pdf, css in the subdomain. I see his point and an idea I have is to: convert the pdf to a webpage. Set up a 301 redirect from the existing subdomain to this webpage Upload the pdf with a new name and link to it from the webpage, so users can download if they choose to. This should give me the existing rank juice. However, my question is whether you can set up a 301 redirect for just a single subdomain URL to a folder structure URL? sub.cyto.com/xxx.pdf to www.cyto.com/document/xxxx.pdf?

            Intermediate & Advanced SEO | | Bio-RadAbs
            0
          • Townpages

            .htaccess 301 Redirect Help! Specific Redirects and Blanket Rule

            Hi there, I have the following domains: OLD DOMAIN: domain1.co.uk NEW DOMAIN: domain2.co.uk I need to create a .htaccess file that 301 redirects specific, individual pages on domain1.co.uk to domain2.co.uk I've searched for hours to try and find a solution, but I can't find anything that will do what I need. The pages on domain1.co.uk are all kinds of filenames and extensions, but they will be redirected to a Wordpress website that has a clean folder structure. Some example URL's to be redirected from the old website: http://www.domain1.co.uk/charitypage.php?charity=357 http://www.domain1.co.uk/adopt.php http://www.domain1.co.uk/register/?type=2 These will need to be redirected to the following URL types on the new domain: http://www.domain2.co.uk/charities/ http://www.domain2.co.uk/adopt/ http://www.domain2.co.uk/register/ I would also like a blanket/catch-all redirect from anything else on www.domain1.co.uk to the homepage of www.domain2.co.uk if there isn't a specific individual redirect in place. I'm literally tearing my hair out with this, so any help would be greatly appreciated! Thanks

            Intermediate & Advanced SEO | | Townpages
            0
          • lara_dar

            Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?

            I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
            ...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)

            Intermediate & Advanced SEO | | lara_dar
            0
          • knielsen

            SEO value in multiple backlinks from same domain and from various sub-domains.

            A site has a link to my site as one of their main tabs, which means whenever a user clicks through to another page within the site, my link - being a main tab - is there. This creates thousands of links from this site. How does Google treat this? Do we have a rough formula estimate. In other words, assume it creates 1,000 backlinks would the SEO value be around the same as if I had just 2 link total as a main tab, but on 2 different non-related sites? Or, does it actually count fully as 1,000 links? Links from various sub-domains. Several .EDU's are linking to my site. Different schools within the overall same university. Example: nursing.abc.edu links to my site, but so does business.abc.edu. For SEO does that count as much as if I had links from complete non-related universities, or would Google evaluate that these links are related (since same main domain) and that will discount any links more than 1 to some extent? If discounted, then what do we estimate the discount to be? thank yoyu

            Intermediate & Advanced SEO | | knielsen
            1

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.