Link value from high authority domains vs low authority domains. How big is the difference?
-
Hi Guys.
Could you send me in the direction of some quality information on link value. i.e) How much 'link juice' do you get from high authority domains vs low authority domains.
Also, I understand the Moz value for DA is logarithmic, not linear. Does this also mean that a link from a site with a really high DA would be exponentially higher value than a site with a low DA. You know....like orders of magnitude better?
Cheers in advance, I love you guys
Isaac.
-
Anytime!
-
That DID help. I had know idea that traffic was so important!
Thank you
-
That's exactly right Isaac. With the logarithmic weighting of Domain Authority and Page Authority, links from higher value sites and pages carry more weight than those with lower scores. It sounds like you've covered the basics as seen here: http://moz.com/learn/seo/domain-authority
The precise amount of link juice varies due to several factors, but in general you should see an increase in rankings and referral traffic when linked to by a high DA/PA site versus a low one.
-
This is one of my favorite SEO topics. Link value is determined by 2 things (with a bunch of other small things as well, but two major things), traffic and the authority of the site directing traffic to your site.
So, think of the site's DA as its numeric reputation. Obviously the higher the DA, the more reputable and trustworthy the source, in most cases. I have come across pay day loan sites with DA of 70+, but the general atmosphere of the site was extremely spammy. The value of a link with a DA of 80 is far better than having 10 links to sites with DA of 8. The same number, but diluted value and obviously less reputable.
The link juice is generally passed through traffic, which is why links with images and videos that encourage a click are more valuable than just text at the bottom of a page buried in content. If you have a video on a page, above the fold, from Vimeo or YouTube, that would be considered an amazing link, because it will have a high CTR, drive traffic and is from an extremely reputable source. Link building is not about the quantity as much as it is the quality of the link. This is why content linking is important. Granted, that can't be your only form of back linking, it almost insures you will have relevant links to sources that can generate traffic to your site.
You back links are the highways and byways between Google and your Site. They show the engines that you hang out in good neighborhoods and you aren't trying to manipulate your site's value by creating "short cuts" through dark alleys with less reputable company.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Effects of a bad link linking to a image
i am getting a lot of links from wallpapers sites.. One person has created 1000's of similar sites that are linking back to my images. My guess is images do not pass link value positive or negative. But I am not sure what the potential effects would be. Does anyone know who linking to images might effect SEO especially when there coming from horribly low quality auto generated sites.
Link Building | | KentH0 -
Hi. One of our competitors is ranking ahead of us on Google. Our site has a much stronger authority and much more quality links than this competitor. Would anyone have any explanations for this? Thanks
Hi Guys - I've noticed recently that one of our competitors is ranking extremely well on Google, while we seem to be fluctuating, along with other competitors, for our main keywords. Our site has a much stronger authority and much more quality links than this competitor and traffic is continuously increasing each month. Would anyone have any explanations as to why we may be seeing this? Any help would be greatly appreciated, thanks.
Link Building | | barryhq0 -
Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
Hi,
Link Building | | JIMBO16
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim0 -
Extremely high internal Links
While looking over a client’s monthly analytics, I noticed some oddities in the Links- competitive metrics. Although my clients leads in every category, they were still trailing in “total Links” to a competitor. That competitor has 25K links to our 1.9K. So I ran OpenSiteExplorer on the competitor and found that they had 25, 636 internal links. This is a very basic website, with only about 50 pages. It appears the links started building in January and just keep increasing. Anyone seen this before? Any ideas why they would do this?
Link Building | | masonrj0 -
Low Page Authority for key landing pages
Hi guys - I am struggling to understand why I have a Page Authority of 1 (!) for most of my key product landing pages. All of them are linked to directly from the Homepage, which has PA 46 and DA 40. Many of them are also linked to from high ranking external sites. Less valuable pages on the site, with far fewer links, seem to have much higher PA. For some reason these just don't seem to be registering the link juice which is flowing to them. In fact, OSE doesn't seem to register any links for them - perhaps this is the biggest clue? I am at a bit of a loss. Some of these pages still rank highly for relevant keywords on Google. But something clearly isn't quite right. Has anyone experienced similar?
Link Building | | HireSpace0 -
What's more important page authority Vs domain authority?
Hello everyone, I am fairly new to SEO so I'm still trying to get my head round everything, I am currently looking into some back links .. well looking at competitor's back links to copy. I was just wondering what's more important page authority or domain authority? So for example if a page has a page authority of 50 and a domain authority of 10 is that better than if a page have page authority 10 and a domain authority of 50. Thanks so much in advance!
Link Building | | vanplus1 -
Value no follow links from Google Content Network
Is there a value of using Google Content Network to add no follow links to the general linkscape of a website? I notice a lot of competion higher than me on SERPs for specific keywords have these links from website with high DA. We have tested the value of having Adsense adds, but they do not convert the traffic. We might consider using them for the purposes of ranking higher on SERPs though, and would appreciate any experinces with this.
Link Building | | inet-design0 -
Link building for rankings VS Link building for relationships
A Big Shout To Everyone -- Good Morning and What's Up 🙂 As I read today through seomoz professional guide to link building and the section why link building matters and in addition to this a newsletter I received today that changed my whole thinking towards link building for rankings vs for relationships. It is already happening on social networks if you are active there, but what about on your website. What are your thoughts on the following ? Google's job is provide the most relevant results to surfers online, and looking the link profile of a site & the page itself is the key to determining which page to serve on plate to the surfers link query ! Webmasters Site Objective:
Link Building | | helpwanted
I think that we as webmasters have to ask ourselves what do we want to achieve with link building. To get quick traffic or build slow authority links, high rankings, lead generation, sales & other things here I may be missing etcccc Other Objective Networking & Relationship Building Alliances : What I discovered today is that building links for 1st page rankings are great and will provide me with steady traffic, but not all of it is targeted traffic, but what else can I do to bring targeted traffic and at the same time try to build alliances with other related non competing business owners online. The idea... is to apply old school networking / relationship building alliances to get targeted traffic to my site that can actually benefit from my services. How Do We Achieve This I become a editor for approving resource links for me site, only the best will be placed on my site as a resource. Build a valuable tightly themed categorized resource section with related non competing resources that can help my sites visitors find what they are looking for, send visitors to non competing resources that may purchase their services which helps me build a relationship with them, and may can with rankings as well, provided I am selective with my qualification process. Questions & Concerns Below : What should I be thinking about when creating a resource categorized links page How many outgoing do follow links should I allow from this links partner page How will this links resource page affect my own SE 1st Page Rankings and is it worth it based on getting targeted traffic Any pros / cons I may be missing here0