Directories
-
Hi
The former owner of One of our competitors ( www.gastrocatering.com ) gave my some insight into how he got his site up in the rankings.
He said he got his site listed on 100s of directories
had bloggers Wright about him.
Gastro catering ranks highly for almost every key word we want
I used the moz tools to see where his links came from,
Should I copy what he did? I read a lot of posts that lead me to the conclusion I shouldn't, but he ranks #1 for so many desirable keywords.
What are your thoughts on this please?
All the best
Ben
-
Right, as was said a little earlier in this thread, "quality over quantity". Getting a write up in a local paper or being listed on the directory of a local township site are all great signals that you're legitimate and doing the thing you say you do.
Don't ignore advertising either. As Rand mentions in the latest Whiteboard Friday, "advertising can show returns in many organic channels, including SEO." http://moz.com/blog/advertisement-investments-organic-roi-whiteboard-friday. Cheers!
-
so the point is: quality better then quantity
-
excellent thank you. I have submitted to the big boys and will leave it at that I think.
-
I would like to believe it would.
-
Thanks again Ryan!
I really appreciate it I never even thought to check the amount of comments. So many of the sites that claim to have high volume don't allow comments. such an easy way to check how their site fares.
any other tips for choosing? I was thinking an easy way to get links are to mention equipment that we use so surpliers will link to us, but they won't really influence customers,
Ben
-
Technically most NAP (name, address, phone#) listing sites are directories such as yelp, yellowpages, etc. There are also usually industry specific directories which should be fine to submit to as well, such as AVVO for lawyers or healthgrades for medical professionals. After that is where it gets iffy, some sites like BOTW, DMOZ, joeant are still considered quality by most, but there are hundreds of thousands of other directories where submitting may get you in trouble.
-
Hi Ben. Ideally you'll want to get your links from a source that could also provide referral traffic as well, so if it's a directory that looks useful to several local businesses or specific topics, great! Same goes for a blogger that seems to be getting comments and some level of interaction on their site, excellent! In addition you'll probably find new ways of networking that older sites didn't do well early on and could target those. Working on developing the PR side of the business will go a long ways too as you'll be building relationships with people that make content on the web. Look into researching sites in other areas or other types of food service, maybe places that are highly competitive, to get an even broader idea of tactics.
What's hard to tell in just looking at the numbers is how many of those old links that seem somewhat spammy have been discounted anyways a while ago. Cheers!
-
Yes, my point exactly
But then again, could he just be the best of a bad bunch? looking around none of our competitors seem to have shareable interesting content.
I'm thinking if we pay for some blog posts from recognised industry leaders such as wedding magazines and create a lot of interesting content and perhaps a free to use tool that helps with wedding catering planning, should this out shine the competitor thats just got a lot of links going for it?
-
I thought that being listed in directories wasn't recommended anymore...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating Local Listings for Small Business Clients - Verifying if phone call is only verification option? Are directory submission services worth it?
I'm relatively new to local SEO --- I do a lot of local websites for small businesses (restaurants, bars, hotels, attorneys, dentists) in my area and thought it would make sense to include basic local SEO work with my websites. I have a couple of questions about adding my client's businesses to local business directories... I've started by adding each business to Google, Bing, and Yahoo business listings. I verified these listings with the postcard option which my clients then email to me. I've started adding them to additional directories but have found that many local directories require a phone call to the business to verify it (no other options). How do most SEO companies handle this? Do I ask them to forward their phone to mine for a night? Does it make sense to do local directory submission by hand? I created a spreadsheet for each company and keep track of each directory I submit to (the directory name, verification status, and username & password). I looked at services like Yext but doubt they are as thorough as doing it by hand? Any other advice on local business directory submission would greatly be appreciated. Thanks.
Link Building | | RustySmith0 -
Why does my aged Yahoo Directory listing not show up as link in OpenSiteExplorer?
A site of my is in the yahoo directory (3dprinter.net). It's been there for a long time. I just went into OpenSiteExplorer to see where the link ranked, and it's not there. Why would not not show up? And if it doesn't show up, is it even worth my money to do for other sites?
Link Building | | bizzer0 -
Worth paying for directory listings?
I'm going through the recommended SEO directory list but I notice that most of them are paid listings. I have been told that it is not worth spending any money on this, so why are there so many recommended in this list?
Link Building | | BridalHotspot0 -
Which directories to use?
I've recently has a conversation with a colleague regarding which directories to use when link building. In her opinion we should use only the ones that are relevant and nothing else. For example if you're working on a travel website, you should only submit either to travel directories or local directories (based on the business location). In my opinion yes we should submit to these directories but then you'll reach a limit and then you need to submit to general directories that have the "travel" category, even if the business is in NY and the directory is in India, as long as it is a good directory and has the relevant category. What is your opinion about this?
Link Building | | blablabla20130 -
Directory Submissions = Negative?
I see that a lot of SEO companies offer a large 5,000 directory submission package with slow, 160 day submissions. I don't mind spending the money to have this done, but my question is... would they help, or would they actually hurt my rankings? Since a lot of these directories are basically just copies of each other on different domains. As an added question, would it be worth submitting to all of the general directories on this list? http://www.seomoz.org/directories
Link Building | | JABacchetta0 -
Another Yahoo directory question
Hi all Is there any way of seeing if the Yahoo directory is likely to be beneficial for my site? I can see that about 9 of my competitors are in there, and the category that they are listed in has been indexed by google. What other factors could help me choose whether to submit my site? Thanks,
Link Building | | JoeBrewer
Joe0 -
How do you feel about article directories?
Hello, I am a beginner in SEO and I have been reading a lot recently about article directories and article marketing. I have already started writing for article directories, ezinearticles particularly, but I still have mix feelings about it: does it really worth spending some time to write unique articles and to submit them to directories? How does Google feel about it? What do you think about small linkwheel strategies to give some weight to the content you create?
Link Building | | CamilleLG0 -
Can Low Quality Directories Hurt?
I realize that links from low quality directories aren't of much value. Having said that, can doing this kind of linking actually penalize a site?
Link Building | | waynekolenchuk1