Guest Blog post best practice considering time/energy
-
Good morning Moz community
What do you guys think would be the best practice as a starting blogger offering guest articles to other 3rd party blogs when it comes to building up my own website's SEO points (assuming I have a link in the guest article to my website).
1. If I have the opportunity to post the guest article on two+ different blogs, should I go for it?
-OR-
2. Only post the article on one specific blog and write a different one for the others?
In a world with unlimited resources, the latter option would prevail, but considering that it takes time to write, what would you recommend if I am trying to build my websites SERPs?
Carlos
-
Thanks for the answer guys. I would agree guest posting like all other tactics might not work is abused or over-done.
But is the strategy is only post the unique articles ones, how much of it can be borrowed into another article while still maintaining it's "unique" factor? ex: 0% 50%, 80%, etc.
-
2nd option. But you can increase the reach by syndicating your guest posts, using linkedin and if you eventually get contacts or build a relationship with big publisher sites, they are also willing to republish the same article for you though there are some limits to that. Good luck!
-
Carlos,
Definitely option number 2. Also I'd recommend watching the video below before using guest blogging as an SEO tactic.
http://moz.com/blog/guest-posting-blogging-slippery-slope-whiteboard-friday
-
I would not post the same articles that links your blog in two different domains... this is not good for them because of duplicate content and since they will link you, it will also not be good for you.
2nd option definitely
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Best Practices for Customer Portals
We have a customer portal which is used to display customer's serial numbers, the knowledgebase, support ticketing information and forum. This information is behind a wall as a user must have support in order to view. The question is what are the best practices for SEO with the customer portal? Should we block these sections from bots? Is there a way to take advantage of the number of pages that are within the portal?
Intermediate & Advanced SEO | | ASCI-Marketing0 -
Search Console - Best practice to fetch pages when you update them?
Hi guys, If you make changes to a page e.g. add more content or something is it good practice to get google to fetch that page again in search console? My assumption is this way, Google can review the updated page quicker, resulting in faster changes in the SERPs for that page. Thoughts? Cheers.
Intermediate & Advanced SEO | | wozniak650 -
Best SEO Strategy
Hi fellow Mozers: I have a question about strategy. I have a client who is a major real estate developer in our region. They build and sell condominiums and also built and manage several major rental apartments. All rental properties have their own websites and there is also a corporate website, which has been around for many years and has decent domain authority (+/- 40). The original intent of the corporate website was to communicate central brand positioning points, attract investors and offer individual profiles of all major properties. My client is interested in developing an organic search strategy which will reach consumers looking to rent apartments. Typical search strings would include the family whose core string would be 'apartments in Baltimore.' (Currently, the client runs PPC for each one of their properties. This is expensive and highly competitive.) In doing research, we've found that there are two local competitors who are able to break on to Page 1 and appear beside the National 'apartment search guides' who dominate the Page 1 SERPS (like apartments.com). The two local competitors have websites of either the same or lower authority than our client's; one has a better link profile, the other is comparable. Here's our problem: our local competitors only build and manage apartments. So, then, the home pages and all the content of their sites ONLY talk about apartment rental related information. Our client's apartment business is actually larger in scope than either local competitor but is only one of their major real estate verticals. So my question is this: if we want to build out a bunch of content which will rank competitively with our local competition, are we better off creating a new area of the corporate site, creating targeted content and resources appropriate for apartment seekers OR would we be better off creating an entirely new site, just devoted to the same? I'm wondering if a new section will ever rank well against competitors whose root domains actually feature content which is only rental related? Likewise, I'm wondering whether we'd be giving up too much, in terms of authority, by creating an entirely new site? I've also only found examples in the industry where an entirely new site was created, so it makes me question the strategy of building out a rental-specific section of a site which also contains information about their condo business. For instance, the Related Companies are a huge builder in the East; they have a corporate site and a site called https//relatedrentals.com . Any feedback would be greatly appreciated!
Intermediate & Advanced SEO | | Daaveey0 -
SEO Best Practice for a multi-language and multi-country website
Hello Moz Community, I hope someone could help me identify the best action to take on an on-page optimization confusion I am currently having. The website I am currently trying to optimize is http://www.riafinancial.com/locations/us/home.aspx. There is an option to view a country specific version of the page, or language version (there are 2 drop down menus on the top, for country or for language). When viewing a country specific version of the page, the URL changes depending on country selected. Some country versions also updates the content to the language of that country, but some remain English. Example, when viewing the France version of the page (http://www.riafinancial.com/locations/FR/home.aspx), the content is updated to french version, but when viewing the China version (http://www.riafinancial.com/locations/CN/home.aspx), the content is in English. This is because we have not yet translated for all countries (this will eventually be all translated). Now, when viewing by language, the URL does NOT change. Example, in http://www.riafinancial.com/locations/us/home.aspx, you can choose French, German, Italian, Polish, etc. The content of the page will change based on language chosen, but the URL (including page titles, meta-descriptions) will not change. My question is, how should I approach this for on-page optimization? Canonical? Hreflang? Any input, feedback, recommendation, suggestion will be greatly appreciated. Thanks! Sharon
Intermediate & Advanced SEO | | RiaMT0 -
Where would you advertise for a quality Guest Poster
I'm looking to find a high quality writer who understands SEO and the art of Guest Blogging/Posting on really good quality sites. Sites like Life Hacker etc... My Question is... Where would you advertise this job? I have tried People Per Hour in the past and never really found anyone and I find My Blog Guest (Guest Blog - Whatever it's called) to only really have low quality sites on there. What would you do? Cheers
Intermediate & Advanced SEO | | JohnW-UK0 -
We will be switching our shopping cart platform from volusion to magento and really cautious / nervous about our rankings / seo stuff. any advice for anyone that has migrated stores, etc. these urls are years old, etc.
shopping cart platform switch and SEO. What do you suggest? What's the best way to ensure we keep rankings.
Intermediate & Advanced SEO | | PaulDylan0 -
Is it possible for a multi doctor practice to have the practice's picture displayed in Google's SERP?
Google now includes pictures of authors in the results of the pages. Therefore, a single practice doctor can include her picture into Google's SERP (http://markup.io/v/dqpyajgz7jkd). How can a multi doctor practice display the practice's picture as opposed to a single doctor? A search for Plastic Surgery Chicago displayed this (query: plastic surgery Chicago) http://markup.io/v/bx3f28ynh4w5. I found one example of a search result showing a picture of both doctors for a multi doctor practice (query: houston texas plastic surgeon). http://markup.io/v/t20gfazxfa6h
Intermediate & Advanced SEO | | CakeWebsites0 -
Blogs with different focuses
Suppose I got a blog about cooking and another about computers. What's the best architecture for SEO ? mysite.com/cooking-blog mysite.com/computers-blog OR cooking-blog.mysite.com computers-blog.mysite.com ?
Intermediate & Advanced SEO | | marcelocustodio0