Guest Blog post best practice considering time/energy
-
Good morning Moz community
What do you guys think would be the best practice as a starting blogger offering guest articles to other 3rd party blogs when it comes to building up my own website's SEO points (assuming I have a link in the guest article to my website).
1. If I have the opportunity to post the guest article on two+ different blogs, should I go for it?
-OR-
2. Only post the article on one specific blog and write a different one for the others?
In a world with unlimited resources, the latter option would prevail, but considering that it takes time to write, what would you recommend if I am trying to build my websites SERPs?
Carlos
-
Thanks for the answer guys. I would agree guest posting like all other tactics might not work is abused or over-done.
But is the strategy is only post the unique articles ones, how much of it can be borrowed into another article while still maintaining it's "unique" factor? ex: 0% 50%, 80%, etc.
-
2nd option. But you can increase the reach by syndicating your guest posts, using linkedin and if you eventually get contacts or build a relationship with big publisher sites, they are also willing to republish the same article for you though there are some limits to that. Good luck!
-
Carlos,
Definitely option number 2. Also I'd recommend watching the video below before using guest blogging as an SEO tactic.
http://moz.com/blog/guest-posting-blogging-slippery-slope-whiteboard-friday
-
I would not post the same articles that links your blog in two different domains... this is not good for them because of duplicate content and since they will link you, it will also not be good for you.
2nd option definitely
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this considered Black Hat?
So here is the website I’m looking at, it ranks #1 in keywords like used cars for sale billings mt, etc. I was trying to figure out how, because there is no content on the page! I am working on one of our sites to get it to rank better when I found this in my research. #1 http://prntscr.com/aoy0ho So I did a “view page source” to see how many times they’re using keywords and what they’re title and description tags are. #2 http://prntscr.com/aoy0w1 WAIT WHAT…. WHERE IS THIS CONTENT?! #3 http://prntscr.com/aoy13o Then I found it… #4 http://prntscr.com/aoy1e8 #5 http://prntscr.com/aoy1o8 #6 http://prntscr.com/aoy1u1 It doesn’t even read like real content. This has to be considered poor form. I'm not sure why it makes me so angry. What do you guys think?
Intermediate & Advanced SEO | | rachaelpracht1 -
What would you do with this odd Blog configuration?
G'day fellow digital marketers! I'm analysing a new site in analytics. Having been hit by Panda, and being plagued with a variety of issues - one that's got me scratching my head is their blog configuration. Now, on most sites you'll have something like: www.clientsite.com/blog All blog posts would then sit under the blog page: www.clientsite.com/blog/this-is-a-blog-post Anyway, on this blog - when a new post has been created historically - they've all been placed directly under the homepage, so when you click a link on: www.clientsite.com/blog You instead arrive at: www.clientsite.com/this-is-a-blog-post So, we have 150+ posts equally sharing the hompage authority - detracting from their ability to rank for their core services pages. I'm thinking of going to town on the 301 re-direct wagon, changing: www.clientsite.com/this-is-a-blog-post to www.clientsite.com/blog/this-is-a-blog-post But I'd like to know your thoughts and experiences before I get to work! Thanks in advance guys and gals, John.
Intermediate & Advanced SEO | | Muhammad-Isap0 -
Is Using a Question, Answer Format Appropriate for a Blog? Is a 300 Word Micro Blog An SEO Plus?
My PR agency has suggested a question answer format be incorporated in my blog. They suggest a microblog with a single sentence question and an answer of about 300 words. My blog currently has about 35 posts. I would like to ramp up blog entries to about one or two per week of these "mini blog" posts. The format of the new blog begins as a question with the responses being paragraphs that do not use headings. My concerns are as follows: 1. No headings in an answer of 300 words will fail to provide Google with context regarding the content's meaning. Everything I have read about SEO suggests text be broken up in short sections and that it be divided by headings (preferably H2s). I very much like my agency's concept for a question answer format blog. It provides very practical info for visitors. How can I use it in a manner that supports SEO best practices? 2. According to a reputable SEO firm that has been assisting me, Google does not consider a blog post of less than 600 words to be superior quality. They told me that blog posts of 300 words, from an SEO purpose will not be a great helpful, that the content will not be rich enough to generate incoming links. Is this really the case? What if this abbreviated content is very well written and engaging? If so, is 300 words sufficient? From the visitor's perspective I am not sure they would have the patience to read 600 words when 300 words is more than than enough to answer these basic questions. From a PR perspective I think the shorter content in a question answer format is superior at least for my line of business (commercial real estate brokerage). 3. If 500-600 words is the minimum word count, and headings are necessary, what is the best way to execute a question and answer blog format? The purpose of this blog is to provide very useful info to my visitors while generating incoming links to that will boast my rankings. Thanks in advance for your feedback!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
Content Marketing: Use of the words "guest post" in outreach email
Hello, I'm marketing a useful article in our niche, appealing to the humanitarian side of things and I always show I'm a reciprocator. Should my wording in my outreach email be: ...to write a guest post around this article: http://... Or should I just ask if they want help with content and go from there? In other words, should I always call it a guest post for maximum conversions? Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Should /node/ URLs be 301 redirect to Clean URLs
Hi All! We are in the process of migrating to Drupal and I know that I want to block any instance of /node/ URLs with my robots.txt file to prevent search engines from indexing them. My question is, should we set 301 redirects on the /node/ versions of the URLs to redirect to their corresponding "clean" URL, or should the robots.txt blocking and canonical link element be enough? My gut tells me to ask for the 301 redirects, but I just want to hear additional opinions. Thank you! MS
Intermediate & Advanced SEO | | MargaritaS0 -
Using a 302 re-direct from http://www to https://www to secure customer data
My website sends Customers from a http://www.mysite.com/features page to a https://www.mysite.com/register page which is an account sign-up form using a 302 re-direct. Any page that collects customer data has an authenticated SSL certificate to protect any data on the site. Is this 302 the most appropriate way of doing this as the weekly crawl picks it up as being bad practise? Is there a better alternative?
Intermediate & Advanced SEO | | Ubique0 -
Another Guest Blogging Question!
If you had 1 blog with good mozbar stats but hosted in the US and another with lets say 75% of the mozbar stats of the first but hosted in the UK, and your website is hosted in the UK which one would benefit SEO the most?
Intermediate & Advanced SEO | | activitysuper0 -
Are there certain times of the day that it is better to update content or blogs? How do I find out what time is best for a particular site?
Trying to figure out how to best optimize timing of new content... including blogs and other on page content?
Intermediate & Advanced SEO | | AaronSchinke0