Is there any use in reducing organic bounce rate if they are going to leave anyway?
-
Is bounce rate itself an important factor? For example if my page which shows pricing for a service ranks high, people usually come to that page, then go to the contact page to see where I am. Most of them then realise I'm not close enough and exit. Now, I could give these people that info on the pricing page but that would drive my bounce rate up. Does it make a difference from Google POV?
-
Start using the DFP ad server and target the ads geographically.
When someone in your service area lands on the page, do not show the ads or show a house ad.
When someone outside of your service area arrives, then show them the ads. Adsense will target by contextual relevance, geographic area, behavior, remarketing, etc to give those people valuable ads.
Sell that ad space by geographic area to people in your industry who serve other areas.
-
Hi Ali. So from Google's perspective, they're measuring bounce rate in relation to how long someone goes from their results to a site, then back to your results. There was a nice discussion around this in Rand's whiteboard Friday a couple years back: http://moz.com/blog/solving-the-pogo-stick-problem-whiteboard-friday and then more recently in the Q & A here: http://moz.com/community/q/pogo-stick-or-not.
Regardless of how many pages someone looks at on your site, if they're doing so VERY quickly and very consistently returning to the search engine and looking for other results, that's a Pogo stick problem to worry about. If your page offers relevant information to the point that you're seeking out your location, at least your matching the searchers intent well up to that point. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We use Bigcommerce and want to make changes to our mobile site
Our current mobile site does not show the banners we use on the desktop site. Can anyone tell us how we can change the mobile site to show these banners.
On-Page Optimization | | CostumeD0 -
Optimizing images on website. Is it bad to use the same alt names and keywords?
I have a webpage that I have 6 separate images showing step by step instructions of how to use our product with a sentence describing instruction inside image. I took screenshots of the instructions from the products App and uploaded them to webpage because they provide a great visual. I want to make sure I optimize correctly, can I use the same keywords for all the image names?
On-Page Optimization | | artscube.biz0 -
Should I use an acronym in my URL?
I know that Google understands various acronyms. Example: If I search for CRM System, it knows i'm searching for a customer relationship management system. However, will it recognize less known acronyms? I have a page geared specifically for SAP data archiving for human capital management systems. For those in the industry, they simply call it HCM. Here is how I view my options: Option #1: www.mywebsite.com/sap-data-archiving/human-capital-management Option #2: www.mywebsite.com/sap-data-archiving/hcm Option #3: www.mywebsite.com/sap-data-archiving/hcm-human-capital-management With option #3, i'm capturing the acronym AND the full phrase. This doesn't make my URL overly long either. Of course, in my content i'll reference both. What does everyone else think about the URL? -Alex
On-Page Optimization | | MeasureEverything0 -
Does using keywords in the top level domain make any difference to SEO rankingsq
i am setting up a new company and I need to register a domain name, is there any advantage to using the full name of the company in the domain name? I know it used to be important but does it still make a difference? If possible I would like to just use say the first letter of each of the 3 words instead what will amount to 23 letters but of it makes a difference then 23 letters it will have to be. Thanks
On-Page Optimization | | Ast98581 -
How long should I leave an existing web page up after a 301 redirect?
I've been reading through a few of blog posts here on moz and can't seem to find the answer to these two questions: How long should I leave an existing page up after a 301 redirect? The page old page is no longer needed but has pretty high page authority. If I take the old page down—the one that I'm redirecting from—immediately after I set up the 301 redirect, will link juice still be passed to the new page? My second question is, right now, on my index.html page I have both a 301 redirect and a rel canonical tag in the head. They were both put in place to redirect and pass link equity respectively. I did this a couple years back after someone recommended that I do both just to be safe, but from what I've gathered reading the articles here on moz is that your supposed to pick one or the other depending on whether or not it's permanent. Should I remove the rel conanical tag or would it be better to just leave it be?
On-Page Optimization | | ScottMcPherson0 -
Should I be using the town or city in url with my keyword or keyphrase?
should I be using the town or city in url with my keyword or keyphrase? So lets say I'm trying to rank for butchers in home town should i put the town in the url as well so www.website.com/butchers-in-mytown is that bad? Or would it be best to just put www.website.com/butchers?
On-Page Optimization | | genkee0 -
SeoMoz On-Page Rating
Hello everyone! I am just checking the on-page optimization for the website I look after and I am getting some ratings related to the keywords I target for those pages. How should I consider the numeric score I get? (10 on average) Also what is a good score for those pages? Cheers Oscar
On-Page Optimization | | PremioOscar1 -
Why does SEOmoz use /blog/content-title vs /category/content-title? Any difference?
Assume a brand new blog being designed and all other things equal. What are the pros & cons between using the url structure /blog/content-title vs. /category/content-title? Note:
On-Page Optimization | | JasonJackson
Both scenarios would be using categorical archiving.0