Domain Authority vs Actual Results?
-
Hi.
I know that MOZ's domain authority (DA) is an industry authority when it comes to evaluating the quality of a website.
However, I've encountered something interesting in regards to a specific site: Digital Journal
If you examine in through OSE you'd notice it has amazingly high DA - 83.
But when you look at it through SEMRush you'd see that it is steadily dropping in rankings and accordingly traffic (lost 93% of traffic over the last year) which makes me believe that it got penalized.
Shouldn't it be reflected on MOZ's analysis?
Is it a site I should worry that points to me?
This is an addition...
I encountered also the following site: americanchronicle.com which has the DA of 61 (pretty high) and is actually down for a while nowThanks
-
I truly assumed it is based on more than just links.
You do have tools such as SEMRush, Searchmetrics, SimilarWeb that show traffic analysis (which is not accurate but can show trends or directions).
If a site loses 90% of its traffic then obviously its domain authority is far from being intact
-
DA is based purely on links pointing to a site and not whether or not that site has a penalty. If moz knew exactly what would trigger a Google penalty (which bad links cause it), they would be a very rich company
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Location National vs. Country - Different Ranking
Why is the ranking for a keyword different for the locations National and for example Austria ... both should bring the ranking for the whole country, but often they are different?
Moz Bar | | Art-of-Artists0 -
I bought a domain name ez1.in and it has high MOZ spam score. Althought i
I bought a domain name https://ez1.in and it has a high MOZ spam score. Although it is because of the previous webmaster who used this domain as a URL shortening website. But now I am using it as a service delivery website. I wanted to know once a domain is deleted and ready to resell MOZ doesn't update its Spam score? Or it has periodic updates that are scheduled? How does the whole process work?
Moz Bar | | vadir9690 -
Why do I get different results with On-Page Grader and Page Optimization tool? What is the difference between these two tools?
I use the Page Optimization tool to evaluate and make updates to a page until I get a grade of "A." But when I add the page and the keyword to the Page Optimization section of my campaign, it scores a 76% or 85% (which looks like a C or B to me). What would account for the difference in the evaluation results? Thanks for your help!
Moz Bar | | GLabs0 -
Domain Authority Not Updating?
Anyone know why DA hasn't been refreshing? Last one was in August, then it said the next update would be 6th September, then 8th October, 15th October, but nothing, and now 17th November. Nothing too important, just curiousThanks,
Moz Bar | | jamesbox2 -
Keyword Rankings vs. Rank Tracker research tool
I have a campaign tracking several keywords. On my Keyword Rankings report I'm not in the top 50 for anything. When I use the Rank Tracker tool, my rankings are quite high (I have 2 in the top 5). When I use the Rank Tracker tool I've noticed that I'm able to point to specific URLs on my website (not the main page). When looking on my Keyword Rankings report, the URL is usually empty. So what am I missing? Have I configured something incorrectly? Can I update the URLs on the Keyword Rankings report so the rankings will be reflective of the Rank Tracker tool? OSQdLmb nMnOQim
Moz Bar | | roywest630 -
Is it normal for my homepage's page authority to be higher than my domain authority?
Hi everyone, I've just been checking my MOZ authority scores, and the page authority of my home page, www.concerthotels.com is 53 (mozRank of 6.16) which seems pretty good to me. However, the domain authority is only showing as 45. Is this typical? There is such a big difference between these two scores - what does that suggest? Is there anything obvious that I can do to bring the domain authority up to the level of authority that the homepage commands? Similarly, the UK version of my site has a homepage authority of 41, but the domain authority is only 30. Looking at numerous other websites, quite often the homepage and domain authority scores are very similar, or the domain authority is slightly higher, so it does look as if this is unusual. Any comments would be greatly appreciated, Many thanks Mike
Moz Bar | | mjk260 -
Moz Rank Tracker - showing deleted subdomains results for entered keywords
We have recently deleted subdomains because they were causing duplicate page errors but now the Moz rank tracker is showing the subdomain key word results even instead of the exact url we entered. So for example wine cellar is showing up for a deleted subdomain (winecellar.vigilantinc.com) instead of the entered exact url of (vigilantinc.com/winecellars/) Please advise. Thanks!
Moz Bar | | KristyFord0 -
Open site explorer linking root domains
My company has been trying to increase the number of linking root domains for a specific page on our website using our PR company and press releases that are sent out and linked back to this page. This is working nicely, but the number of linking root domains is still not increasing under the "linking root domains" tab. I am noticing the correct links to this domain under "fresh web mentions" though. I know this tool can take a bit to update, but it has been quite some time and I still only see the one link.
Moz Bar | | isret_efront0