Domain Authority vs Actual Results?
-
Hi.
I know that MOZ's domain authority (DA) is an industry authority when it comes to evaluating the quality of a website.
However, I've encountered something interesting in regards to a specific site: Digital Journal
If you examine in through OSE you'd notice it has amazingly high DA - 83.
But when you look at it through SEMRush you'd see that it is steadily dropping in rankings and accordingly traffic (lost 93% of traffic over the last year) which makes me believe that it got penalized.
Shouldn't it be reflected on MOZ's analysis?
Is it a site I should worry that points to me?
This is an addition...
I encountered also the following site: americanchronicle.com which has the DA of 61 (pretty high) and is actually down for a while nowThanks
-
I truly assumed it is based on more than just links.
You do have tools such as SEMRush, Searchmetrics, SimilarWeb that show traffic analysis (which is not accurate but can show trends or directions).
If a site loses 90% of its traffic then obviously its domain authority is far from being intact
-
DA is based purely on links pointing to a site and not whether or not that site has a penalty. If moz knew exactly what would trigger a Google penalty (which bad links cause it), they would be a very rich company
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Analysis Limit
Hello, even though we are a Moz Pro user we have a 'part-timer' who keeps the client metrics scoreboard up to date. Rather than have him running wild in Moz Pro we bookmarked the 'Domain Analysis' page and he knows that only 3 can be reported on per day. If it was an immediate need then we would use Moz-Pro. The issue was reported to me that he is receiving 'Search Limit reached' and do a moz-pro trial. So, has the 3 per day limit been changed? Thanks, Dave
Moz Bar | | 7thPowerInc0 -
On-Page Grader giving wrong results for missing keyword in image Alt Attribute
I'm trying to optimize for the Keyword "River City Apartments" on this page: https://3fconstruction.net/case-studies/river-city-apartments-chicago-condo-deconversion-renovation/ When I use On-Page Grader to see how I'm doing it's telling me I'm missing the Keyword in the Image Alt Attribute. However, it's clearly in there. <strong>River City Apartments Aerial</strong> What am I missing?
Moz Bar | | Drew.Friestedt0 -
How accurate is Moz Rank Tracker tool? It's showing different results than a Google incognito search.
I have a keyword/url combo with Moz Rank Tracker showing 3 spots above what a Google Incognito search showed. I performed my Google Incognito search based on these suggestions: https://moz.com/community/q/best-and-easiest-google-depersonalization-method Is the Moz Rank Tracker tool off?
Moz Bar | | chiefmoz1 -
Changed Domains and Internal Links haven't followed, Old Domain redirects to new domain
On our domain residentiallandlord.com we are a little confused on the Compare Link Profiles option,I'm wondering if you can helpWe changed our domain a few years back and have our old domain redirected to our new domain.On our new domain we have only internal links visible, https://residentiallandlord.com/wp-content/uploads/2018/06/moz-rl.com.pngbut if you look at our old domain, which goes to our new domain it has loads of internal links, even though there is no physical site on this domain as it redirects to our new one, https://residentiallandlord.com/wp-content/uploads/2018/06/moz-rl.co.uk.png Can you help me understand why no internal links are showing for the new domain and how to fix this.
Moz Bar | | karlh19740 -
Why do I get different results with On-Page Grader and Page Optimization tool? What is the difference between these two tools?
I use the Page Optimization tool to evaluate and make updates to a page until I get a grade of "A." But when I add the page and the keyword to the Page Optimization section of my campaign, it scores a 76% or 85% (which looks like a C or B to me). What would account for the difference in the evaluation results? Thanks for your help!
Moz Bar | | GLabs0 -
Domain Authority Not Updating?
Anyone know why DA hasn't been refreshing? Last one was in August, then it said the next update would be 6th September, then 8th October, 15th October, but nothing, and now 17th November. Nothing too important, just curiousThanks,
Moz Bar | | jamesbox2 -
Why do my search results differ from MOZ's rank tracker
This is starting to happen a lot, i mean they weren't always an exact match but they differed by a few places. But now the gap between results I'm getting and MOZ's own rank tracker is quite large. For my keyword my page ranks on MOZ at 39 (it was 25 but has slipped down). Im seeing my page on page 1 locally and page 2 in incognito mode. Now I understand there are other factors such as browser history, cookies, am i logged into gmail etc. Thats why I asked colleagues to use Internet explorer and they have nothing to do with SEO so their history wont affect the search. They report seeing it on page 2, even colleagues in a different office in a different city sees it on page 2. I want to contact the department in question and share the good news that they've gone from none existent to 14th in what is a very competitive area. But MOZ's result has be second guessing whether I should. Any ideas why the gap between results is so large? Thanks
Moz Bar | | Brabian0 -
Competitive Domain Analysis History - Not working
I'm trying to view the competitive domain analysis history for my US campaign and keep receving the following error: LSAPI error. Is this a known issue that is being worked on? I tried searching for any questions relating to this issue, but came up with nothing. I appreciate the assistance. Amiee
Moz Bar | | Amiee0