Product Schema implementation
-
Hi
Once you have added structured data to a web page, say adding 'product schema' to a product page how long can you reasonably expect before it take effects, ie. displays rich snippets ?
Also in the case of product schema what triggers the display of the rich snippet ? is it a branded keyword and product title search or just a product title search or can it result from a generic keyword search too ?
All Best
Dan
-
great thanks Chris
-
In my experience it takes a couple of days to show up. And generic keyword search will "trigger" (you'll see the rich snippet)
Best
-
Thanks Alick !
RE: If you're marking up your content for rich snippets, you can let us know
How do we let them know ?
Also how do i use this to see what triggers the snippet, i thought this was just for testing correct implementation: https://developers.google.com/structured-data/testing-tool/
many thanks
dan
-
Hi,
For first part of your question I am quoting Google -
"Once you've marked up your site's content, Google will discover it the next time we crawl your site (although it may take some time for rich snippets to appear in search results, if we do choose to display rich snippets for your site). If you're marking up your content for rich snippets, you can let us know. Google won't be able to individually reply to your message, but we may use the information you supply to improve our detection and display of marked-up content.
For second part use below tool
https://developers.google.com/structured-data/testing-tool/
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
An informational product page AND a shop page (for same brand)
Hi all, This is my first foray into e-commerce SEO. I'm working with a new client who sells upscale eBikes online. Since his products are expensive, he wants to have informational pages about the brands he sells eg. www.example.com/brand. However these brands are also category pages for his online shop eg. www.example.com/shop/brand I'm worried about keyword cannibalization and adding an extra step/click to get to the shop (right now the navigational menu takes you to the information page and from there you have to click to get to the shop) I'm pretty sure it would make more sense to have ONE killer shopping page that includes all the brand information but I want to be 100% sure before I advise him to take this big step. Thoughts?
Technical SEO | | MouthyPR1 -
Best Topography for eCommerce Site Product Pages (flat nav/off the root OR in products subfolder) ?
Hi Im SEO'ing a Shopify site (new/not yet live) at the moment and all the products are in a 'Products' subfolder along the lines of: domain.com/products/blue-widgets/ etc I understand that many ecommerce SEO's these days go 'Flat Navigation' with all products 'off the root' rather than in a sub folder. Then they communicate product & categories/departmental relationships via breadcrumbs & other internal linking etc In the case of a platform like Shopfy is this a good idea or is it best to leave 'as is' and the 'Products' subfolder is a perfectly good place for the product pages ? All Best Dan
Technical SEO | | Dan-Lawrence0 -
No Access to change duplicate product title and meta tags!?
I have a client who's website contains a php file to dynamically call a product xml file from an external source. I asked the web dev company if there was any way to access or change the titles and meta descriptions to be unique for each product and they said no, not with their system. With about 63 product pages is this going to hurt me trying to get him ranked locally? What is the best to handle a situation like this?
Technical SEO | | satoridesign0 -
Implementation of rel="next" & rel="prev"
Hi All, I'm looking to implement rel="next" & rel="prev", so I've been looking for examples. I looked at the source code for the MOZ.com forum, if anyone one is going to do it properly MOZ are. I noticed that the rel="next" & rel="prev" tags have been implemented in the a href tags that link to the previous and next pages rather than in the head. I'm assuming this is fine with Google but in their documentation they state to put the tags in the . Does it matter? Neil.
Technical SEO | | NDAY0 -
150 products 301 redirect to HOME page, any impact?
If redirect 150 products to the home page, will I be penalize? It does not look like I can have access to cPanel on this platform, BigCommerce and i moves my old domain to this plateforme, the only option I might have his to redirect everythings to home page. Thank you, BigBlaze
Technical SEO | | BigBlaze2050 -
How do i implement event tracking
Hi, Please excuse me for being too simplistic or dumb. I haven't had any experience in Event tracking so far. So, Please help me out I want to track how many persons have clicked on "subscribe for Newsletter" button on website - http://bit.ly/w7iwdh Pls can anyone paste here the code to implement this ?
Technical SEO | | seoug_20050 -
Schema coding
Hi, I was wondering if you may know if you have to keep to the and coding when adding schema code to the site. For example if I'm already using H and P tags can I add the "itemprop" to those or do they have to be in aor as in the example below: <span itemprop="name">Kenmore White 17" Microwavespan>
Technical SEO | | DragonSearch
Product description:
<span itemprop="description">0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.span> So could I code it like this? <h1 itemprop="name">Kenmore White 17" Microwaveh1>
Product description:
<p itemprop="description">0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.p> Thank you,
Etela0 -
Schema.org for ecommerce
Hello, Has anyone got any experiences of using schema mark-up on an ecommerce site? If so, what has been the outcome since doing in? I am just wondering if it is worth marking up our products with the full product set of schemas and what the impact would be?
Technical SEO | | RikkiD220