Duplicate blogs across different domains

[kiraftw]

Hi,

I am running a blog for several English speaking websites ( e.g Australia, UK ) and I plan doing SEO for these websites. I want to know if it's a must changing all the blogs for these countries in order to avoid Duplicate Content ?

[BradyDCallahan]

You really shouldn't be creating duplicate content of any kind for multiple clients. Even on different domains for businesses in different countries, this is not the best SEO strategy for you or the businesses. Work hard to create valuable, unique content ideas that the customer of the business may actually want to read, digest, and share.

If there's really no content for the business or industry, don't have a blog. Find other ways to include great content on the main pages to ensure there's robust, strong content for users to see and search engines to crawl and index appropriately.

[kiraftw]

I would like to use the blog posts I have for each country ( which are duplicated ) to target that specific country with the same content. What do you think ? what would you suggest regarding this.

Best,

Andrei

[Martijn_Scheijbeler]

Hi Andrei,

It won't be necessary but also depends on the structure that you'll be using to set up your SEO campaigns. You could use the same content and pages to also do link building for other countries but next to that you could also change the content and make sure it will be more targeted to the other audiences in different countries.