Keyword targeting
-
Hi guys,
Are there any restrictions around targeting for keywords? For eg: a competitors name can we target for that keyword?
Would appreciate some advice around this
Thanks
-
Hi Justin, Ahhh the bias of the Google keyword tool. I once read an experiment where a guy built a site, based on a hunch, around a keyword that had zero search volume.
After ranking 1st for that keyword for a month, he checked his analytics only to find that his site had received a 1000+ visitors that had all arrived via his main keyword. (This was when analytics used to show your main keyword)
For cases like this, I'd just go with my gut instinct Justin, as that's sometimes the best keyword tool. Even your instinctive keyword tool search volume varies a lot, depending if you've had your morning coffee or not.
For any keywords with search volume under 1000, I don't pay too much attention to the keyword tool. I have a few home renovation sites targeted to specific areas. All keyword research on these keywords is usually zero searches per month. These are keywords such as 'Home Renovations (Suburb)'. After I rank first for those medium density suburbs with the keyword 'Home Renovations (Suburb)', I usually get about three calls a month for that service. Remember these are home renovation jobs at $20K+ a job, so they turn out to be pretty lucrative jobs leads I can give to my clients. And all from '0' searches per month!
Perhaps you'd have better luck asking the physic for next months search volume ... lol.
-
Hi Justin,
First of all that would be difficult if you want to rank for 'celebrity' name. Now coming to your question yes you can target "celebrity" name to rank for a keyword but If you you’re using competitor brand terms on your own pages – a risky proposition from a legal standpoint.
So try to avoid to use exact name on webpage content. Rest there are no restriction.
Thanks
-
Hi Alick300
Thanks for your feedback. Is there a restriction using a "celebrity" name to rank for a keyword...
I know you mentioned trademark and I don't think her name is a registered trademark?
Thanks
-
Lol hey Richard,
Thanks for your response Great feedback and good to know the legality behind this kind of situation. I have been doing some extensive keyword searching for long tail keywords and noticed there is a low search volume in NZ for the keyword Psychic Readings, Online Psychics, or even online psychic readings and I'm wondering why the search volume is so low.
I know NZ is a small place, but I know there is a particular psychic medium in NZ that has a huge following, on fb her fan base is 100k most of those people are based in NZ so surely the search volume for google can't be that low?
I go over and search terms in Australia for that same keyword, only to find they have alot more search volume. My only guess is the population is alot more then NZ, but I find it hard to believe that only 10 people on average search for the keyword Online Psychic Readings in NZ each month with the competition being HIGH according to google keyword tool...
So this boggles my mind....
Your advice would be much appreciated.
Cheers
-
Hi Justin, It all depends on whether or not that business has that word, phrase or term trademarked. If they don't have their name or 'money term' trademark protected, then feel free to use it as you see fit.
Trademarked terms and business names are used to prevent you from gaining a financial advantage from their branding and marketing efforts, and to prevent brand confusion in the marketplace.
Even without a trademark, the biggest infringement you can make in this situation is to attempt to trick the potential customer into believing that they are dealing with the official brand or business. Provided you don't do that, you can use the terms or words as much as you want legally. Am I going to see you ranking for 'Apple Computers' tomorrow?
-
Hi,
No there is no such restriction in SEO. There is some restriction in paid advertising(Google Ad Words) only, you can't use competitors keyword/brand name in Ad copy but you can add those keywords in Ad Words Ad group.
In short you can target competitors keyword even in Google Ad Words Campaign.
I am quoting Google "Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received."
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword difficulty and time to rank
Hello, Is there a correlation between the keyword difficult and the time it takes to rank ? In other words let's say I try to rank for the keyword "seo" and it is going to take 2 years to rank 1 st whereas if I go for "best seo tools in 2018" and it takes just 2 weeks ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How To Optimize A Page For Multiple Keywords
Hi Guys, In this video by Brian Dean he talks about how to go about optimising for multiple keywords. He basically said the main factors for optimising a page for multiple keywords are the following: Identify other keywords with same search intent as your primary keyword. Add them to title tag strategically, don't stuff them in there. Add as many of those keywords as h2 tags into the content, again when it makes sense. Are there any other more advanced ways you can use to optimize a page for multiple keywords with same search intent that could be good? Any suggestions would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | spyaccounts110 -
How to rank same page for multiple related keywords
We need some of our pages to rank for multiple related keywords. But we cannot optimise one page for multiple keywords which might end up ranking for none of them; at the same time we cannot optimise it for one keyword as we ignore other keywords. I think creating multiple landing pages for very related keywords will confuse users and search engines as well. How to handle this?
Intermediate & Advanced SEO | | vtmoz0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
GWT Keywords not showing my Keywords Focus, What to do?
Hello Community I will like ot know if im doing something wrong here..... I have setup keywords for my google ranking using yoasr SEO http://imgur.com/BCWTifV but in my Google Webmaster http://imgur.com/V1texto What im doing wrong?
Intermediate & Advanced SEO | | dawgroup0 -
Google shortens title tag for certain keywords
A friend of mine runs a website over at http://www.web-design-herefordshire.co.uk/ The keywords he is targeting web design hereford and web design herefordshire. When you search these terms (he's found on page 3 on google.co.uk) his title tag is shortened to web design hereford, Does google shorten these when the keyword being searched is the keyword in the domain? I've seen it on a few others.
Intermediate & Advanced SEO | | jasonwdexter0 -
Method for Ranking fast low competition keywords.
I have a web site for tours & according to Moz there are many duplicates titles and description .So now in the process of making all the errors correct. already around 1500 pages indexed in Google.keywords competition from 135000 to 2400 respectively.still not any of keywords ranking for top 100 result in local search .already created Google place also. So i wanna show to my client few lower kws in 20 days in top 100 result at least .looking for expert advice , <colgroup><col width="163"></colgroup>
Intermediate & Advanced SEO | | innofidelity0 -
Google and keywords with and without accents. How to approach optimization for both?
This is more of a problem for people optimizing for keywords in spanish, french, german and such. It is well known that SERPs for keywords with and without accents are different. However, I haven't been able to discover how do I make the incorrectly misspelled keywords rank without messing up the site's content. Another fact to take into account is that more than half the searches made in these languages are done without accents because, let's face it, it's just too much work. An example of my specific problem: The misspelled keyword "cursos de ingles" is currently ranking higher than the correctly spelled keyword "cursos de inglés". However, the misspelled keyword "clases de ingles" is not ranking at all and the correctly spelled keyword "clases de inglés" is on the first page. How is this possible? Now, how can I optimize the misspelled keywords to rank higher without misspelling the content on my site? Thank you! Capture.PNG
Intermediate & Advanced SEO | | 7decode0