Interlinking using Dynamic URLs Versus Static URLs
-
Hi Guys,
Could you kindly help us in choosing best approach out of mentioned below 2 cases.
Case. 1 -We are using: We interlink our static pages(www.abc.com/jobs-in-chennai) through footer, navigation & by showing related searches. Self referential Canonical tags have been implemented.
Case. 2 -We plan to use: We interlink our Dynamic pages(www.abc.com/jobs-in-chennai?source=footer) through footer, navigation & by showing related searches. Canonical tags have been implemented on dynamic urls pointing to corresponding static urls
Query 1. Which one is better & expected to improve rankings.
Query 2. Will shifting to Case 2 negatively affect our existing rankings or traffic.
Regards
-
Hi Erica,
Many Thanks for responding.
You have suggested to use utm parameters in urls while doing internal linking. however the utm parameters are used to track campaigns like adwords paid program. Can utm parameters be used for tracking internal linking. If yes, what will be the campaign source & campaign medium.
Will if affect the rankings if we have only dynamic tracking urls interlinked and the corresponding static urls are not linked from anywhere on the site.
Regards
-
If you're just looking for tracking, just use standard utm tracking parameters in your interlinking. Tracking code will not mess up your rankings.
-
Hi Erica,
Thanks for your suggestions however i am not very clear with the same.
Do you mean interlinking will not improve the rankings or linking tracking urls(not static urls) will not help in rankings.
Answer to your question - We are linking the pages since these are related pages & we expect these pages would be of interest to users. We are not able to track the click rate right now on these related links due to which we wanted to add tracking parameters(Case 2 in my question) to these links.
-
To answer your questions, no, it will not improve your rankings. No, it's unlikely to harm it either if implemented correctly.
But the better question is why? Why are you linking to pages in three different sections of your site on every page? What is that doing for the people who are using your site? How is that navigation helping them find what they need on your site? Are people clicking on this links? If so, where are they clicking on them from? If they never click on them from a certain part -- navigation, footer, and sidebar -- why are those links still there?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any negative SEO effect when using Wordpress for your Blog?
I have a site entirely done in html, no CMS used. The blog page however, is wordpress. Wondering if this will effect us negatively in terms of SEO, having the blog that is linked to our site, a wordpress site. My gut is absolutely not, but the questions was asked....what do you think?
Web Design | | cschwartzel0 -
Using H1 in a carousel
Hi, I have a homepage with a carousel rotator that has text in it. My question is what's the best practice in using H1 tags within the carousel. Will placing H1 tags in each be considered excessive H1 use and if so can this still cause SEO problems? Thank you
Web Design | | mirel0 -
URLs appear in Google Webmaster Tools that I can't find on my own site?!?
Hi, I have a Magento e-commerce site (clothing) and when I had a look through some of the sections in Google Webmaster Tools I found URLs that I can't find on my site. For example, a product url maybe http://www.example.co.uk/product-url/ which is fine. In that product there maybe three sizes of the product (Small, Medium, Large) and for some reason Googlebot is sometimes finding a url like: http://www.example.co.uk/product-url/1202/ has been found and when clicked on is a live url (Status code: 200) with is one of the sizes (medium). However I have ran a site crawl in Screaming Frog and other crawl tests and can't seem to find where Googlebot is finding these URLs. I think I need to: 1. Find how Googlebot is finding these urls? 2. Find out how to keep out of index (e.g. robots.txt, canonical etc.... Any help would be much appreciated and I'm happy to share the URL with members if they think they can have a look and help with this problem. I can share specific URLs which might make the issue seem clearer, let me know? Thanks, Darrell
Web Design | | clickyleap0 -
Web Developer Using Stock Photos
Hello, The organization is selling a cms system in a niche market across the country. It has the normal SEO challenges, in addition he is using purchased stock images. This seemed ok, while he was smaller but now we are growing rapidly and these images are VERY STOCK- and well used ( I have checked with Tiny Eye). I remember a few years ago this was a flag to the search engines who went through manual review, is this still true? It seems to me that the theme's that come with the images, are duplicated ( including navigation & footers), so having the duplicated images would be another negative. Thank you for your suggestions!
Web Design | | TammyWood0 -
My Site Is Using A Lot of Hosting Bandwidth. Suggestions?
My website http://www.socialseomanagement.com/ is using tons of bandwidth. I received a message from the hosting company saying I exceeded my monthly bandwidth and it has only been a few days. Can anyone take a look and make suggestions? Thanks
Web Design | | JChronicle0 -
Anyone used bugherd.com for onsite seo purposes?
Just as the title says, has anyone used bugherd.com for SEO purposes? I was thinking it could be used to show client changes that need to be made regarding the website. Example could be if you are looking at a CRO prospective, you may want to change/add some graphics or text to improve conversions. It seems like a nifty tool to show the changes you want made and to keep track of them. It integrates with basecamp also 🙂
Web Design | | KyleChamp0 -
Looking for a Static Blog Roll (Directory) plug in / tool
I am looking to add a static page to my site to allow people to add their site to a 'master directory". I'd like to make this as SEO friendly as possible. Here's it what I would really like to be able to do. 1. Someone visits the page and can either browse the blog directory on that page, or 2. Fill out a short from that has their blog name, url, short description of their blog, their state, country, and maybe the option to upload an image as well. This way people can search by the state / country to find people near by. 3. I'd like the links to be no-follow. 4. I'm not sure if there is an easy way to do this (I think I've seen some plug in's that may be able to do it.) 5. I'm also not sure if there is anything I'm missing here that could make this better. What I don't want is just a long list of links like everyone has on their side bar. I'd like to make it better, more user friendly, more seo friendly, and more helpful than that. Any creative input on how I might do this is appreciated. Thanks. 🙂
Web Design | | NoahsDad0 -
Custom URL's with Bigcommerce Issue (Is it worth it?)
We're building out a store in Bigcommerce, who for all intensive purposes is perfect for SEO besides the fact that you can not change the URL's to be custom. My question is, does this kill the SEO value of bigcommerce, despite everything else being great? So for example the URL's for a category page would be something like this www.mysite.com/categories/keyword and the product URL's are pulled in by product name, so product URL's could be something like www.mysite.com/products/Product-Description-Long-223.html (notice the words will be capitalized and their is no way to remove the trailing .html) I could go with Interspire (the liscenced version of Bigcommerce) or Magento so I can custom edit this stuff. But then its a lot more work for my employee's on the buildout.
Web Design | | iAnalyst.com0