Enhancing SEO Between WordPress Blog and Company Website
-
My company has recently launched a new and improved website within the last couple months. Unfortunately, the web developers that we'd hired to build and create the site work very little with SEO, thus leaving me in the dark on where to direct any questions regarding the optimization of our web content.
Along with the new website design, we've also rolled out a WordPress blog related to our firm. We do have the blog embedded onto a page of our website, and clicking on any title will redirect the viewer to our WordPress blog, hosted separately from our website. My question is this--how do you suggest I drive viewers from our blog to our website, rather than vice versa? Are there any applications, widgets, etc that you could recommend that would help me better associate the blog with our company?
Any advice would help. Thanks!
-
Joey,
Thanks for your response. To answer your questions, the blog has a totally different URL. However, as I mentioned, a snippet of each entry is embedded into a page on our website, followed by a "read more" link that directs the viewer to our separate blog.
As far as integration, I agree that it seems like the best choice here. However, I'm fairly new to this and don't have full control of the final changes made to the website, blog, etc. To my knowledge, our decision to host separately in the first place was because we wanted the ability to individually share/publish posts via LinkedIn.
Again, thanks for your feedback. It is much appreciated!
Lauren
-
The easy answer here is integrate the blog into the website because it's the best case scenario, but I get it - you are trying to work with what you have. I am wondering though how much you can move towards best case scenario. That raises some questions:
1. You say "clicking on any title will redirect the viewer to our WordPress blog, hosted separately from our website". How separately? Is it on the same domain, or does it have a totally different URL? This matters a lot.
2. What's your capacity or willingness to make changes here? If it's on a different URL, can you move under the same URL and at least integrate it into your menu etc?
Ultimately, a good goal would be integration. I'll jump of my soapbox now and answer your real question!
Ideas for driving views from blog to website:
1. Theme the blog to look like your website. Branding is very important. I'd also consider replicating the website menu on the blog to drive folks back to the main site.
2. Blog with the intent to open the door, and then get them to your website for the additional info, resources, downloads, etc. Think of it like a good email newsletter that pulls you in but ultimately drives you to the website.
3. Every post should end with a call to action that drives them to the site
4. I'd have a consistent sidebar that has a broader call to action, again, driving them to the siteIt's not optimal, but that's where I would start until you can make the bigger fix.
Joey
-
This is something we went through several years back. Our blog was on Wordpress and hosted separately from our main site. After years of trying to figure this out, we ultimately just moved the blog under our primary domain, moved all the content over and 301'd the URLs..
While this is a pain, we found that it created a much more pleasant user experience. We're an ecommerce company, so ultimately we wanted it to be as easy as possible for customers to bounce between our content and our products/cart. This has also resulted in longer and deeper sessions as well as more overall traffic to both our blog and our ecommerce site.
Hope this helps!
Mike Feiman
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing domain name and site design while recovering from penguin? Still SEO power in EMDs?
Our website recently suffered from a penguin update courtesy of some black hat techniques used by an SEO company we hired a few years ago. We are working on cleaning up and disavowing the old spammy links, but at the same time this penalty has hit us while we were working on making some major changes to our website. As a law firm we have 2 separate practice websites we are planning to merge under 1 domain to help boost our local results. Our problem is that the domain names for each practice are specific to the type of law they practice, so we will have to move both practices to a branded name domain that works for both practices. I thought since traffic was already affected because of the penguin update this might be an opportune time to change the domain name, but since I am far from an expert at SEO I'm wondering if there are variables I am unaware of that might make this decision a very bad one. Also we currently have exact match domains for our two different sites -- the way I understand it EMDs don't carry the same SEO weight they once did, but the firm is worried that losing the EMDs is going to cause a dramatic drop in traffic. If we keep the EMDs but permanently redirect them to the new site, will it maintain their SEO value? Would google consider that black hat and possibly penalize us for it in the future? Thanks for any advice or insight!!
Branding | | MyOwnSEO0 -
Rebranding for Local SEO
I'm preparing to begin a rebranding project for a client who is changing their brand name, logo and primary domain name. They have dozens of locations (some that accept walk-in customers, and some that don't). What's the best place to get started? Once their rebranded website is published, should third-party sources like Acxiom & Localeze be addressed first, then move to Google+ Local, Bing Places, Yahoo Local, etc.? Is using schema for local business and the new company logo on their website a must-do action item? Just trying to be proactive & figure out the best process in order to maximize cost and time efficiency. Thank you.
Branding | | BT2110 -
Company's Official Facebook Page Doesn't Appear In SERP
Hi, Our official company's facebook page doesn't appear at all, in all serp. I'll elaborate all in details here below. We have an official Arabic Company Facebook page with more than 1.9k likes, the page itself is very active and constantly being updated by a person in charge of the Facebook page. We also have an official English Company Facebook page - runs and operated in the same method mentioned above. when I search for my company's BRANDNAME in google.com.sa - both official facebook pages (arabic + english) don't appear in the serp. I've went through all the way to end of the results pages - I couldn't find both pages anywhere. On the other hand, when I search for the brand name + facebook, like this: BRANDNAME Facebook I can find both Arabic and English facebook pages in the 1st page one right after the other. Anyone can help me out here? I'm desperate for solution. Thanks 😉
Branding | | JonsonSwartz0 -
Competitors' dummy websites --- What SEO (or other?) strategy is this?
I work for an e-retailer. I've noticed that at least one of our competitors (and, I think, a second as well) has set up a neutral "third party" website that attempts to provide unbiassed information about different manufacturer's products. Of course, their products always win out over the competitor in these comparisons. But this one site (and another whose corporate backer I can't seem to figure out) is keyworded so poorly, and not branded at all. There are very few (if any) links to the corporate sponsor, or links, period. It's definitely not serving to have "Little Brand x" appear next to "Big Brand Y" in search results, either (again, really poorly keyworded). Other SEO seems really minimal. What do you think their strategy is? Is it a dumb waste o' money or something really smart that I'm not picking up on? Your insights most appreciated!
Branding | | Novos_Jay1 -
How to leverage blog articles?
"Hello Moz Fans!" I've been writing blogs for our new site (bizinka.com an e-commerce,website design company) and posting links on our social media pages, however as we're in our infancy and so there's limited traffic that comes from social media so I want to know what the best practices and avenues to take in leveraging these blogs? I've heard a lot about article sites such as Ezine holding little weight and there's a lot of forums out there that don't seem to offer much at all in terms of traffic and credibility. Could anyone suggest some sites please?
Branding | | SimonDixon0 -
How To Rebrand A Company In The Eyes of Google?
Greetings, Nearly 6 years ago, our company switched its entire business model from providing customized vitamins to a women's health publisher that offers medical advice, news and health tips. We have actively developed a decent link profile for our new brand around women's health and specific health conditions. Nonetheless the old vitamin-related keyword profile is still very prevalent. We have many hundreds of links with old vitamin-related anchor text scattered across the web linking to our main site and to many vitamin mini-sites that we own. What is the best way to rebrand ourselves and basically eliminate this old link profile? My first thought is to immediately park / take down all our vitamin-related domains, and eventually these links will no longer carry any weight in the eyes of Google. The other strategy is to attempt to contact all the sites with the old anchor text and ask them to take the links down. This is not an exciting option to me as I know that this is tedious and a slow process with many dead-ends. Thanks in advance for any advice. Kind regards, Eric Darby
Branding | | Eric_Lifescript0 -
Law Practice SEO with Multiple Lawyers
I am working with a friend of mine who is a lawyer. He has one partner and a couple of other lawyers at the firm. The attorneys each have their own Twitter, Facebook, Linkedin ,Youtube and other social media accounts. I am trying to create one brand, which is the name of the law firm. Question 1: It would make sense to me to create all social media accounts under the law firm name. Would you agree on this? I'm worried that users wouldn't use the company facebook page if they are used to communicating to the attorney through their personal accounts. Maybe I should put the social media links for the firm on the home page only and then put the individual social media links next to the attorney profile page? Question 2: The firm has been posting Youtube videos but under one of the attorney's names. I have 16 new videos they want posted and they asked me if they should be posted to a new company name channel (yet to be created) or post them under one of the attorneys accounts? I think that most attorneys might look out for themselves ahead of the Firm. If they ever change jobs, they don't have a built up social profile if everything is listed under the firm name. Maybe the way to go would be to help optimize both the attorneys personal profiles and then the firm? Thoughts?
Branding | | Czubmeister0 -
Should your company's name be in the title tag of your website?
First of all, I would like to provide some background information. Our company is small. We are just now getting into SEO research and have been improving over a couple months of research. We are somewhere in the 500,000's in the world rankings. From what I understand, the title tag provides a great amount of weight to whatever keywords you set up. The words in the title tag are supposed to represent keywords that you want to be high in the search engines for, correct? Well, in our title tag, we have the name of our company. To me, this is a waste of space. No one is going to go to Google and search for our company's name because we are not that widely known. Looking back at our search history for customers, there has not been a single search for the company name. What someone is telling me, is that when we put our link somewhere, having the name of our company in the title tag strengthens the "link juice" we get from those links. Is this correct, or is it worth trashing the company name for another keyword to optimize?
Branding | | FrontlineMobility0