SEO direction - help needed
-
Hi,
I've been working on a site for about 5 years. We built the traffic up to about 8k visitors/day.
Although now it's dropped down over the past 2 years to about 2k visitors a day.
New traffic source is mainly from SEO longtail.
The whole time we have been working to improve the site.
What's the best way to get some help from experts on the right direction to get traffic back up or to at least tell me the site will never work
Thanks in advance.
M
-
Thanks Matt, Joey, Joseph and Keszi for your feedback.
I will investigate and see what I can come up with.
I will update any progress.
Cheers
M
-
Hi Mark,
The guys have mentioned quite good answers above, so I am not going to elaborate on that.
I just wanted to jump in with a tool for the algorithm diagnosis: http://www.barracuda-digital.co.uk/panguin-tool/
It helped me a lot to see which update has hit one of the sites I have been working on.
I hope it will help you as much, as did with me.
Gr., Keszi
-
Good advice Matt,
Mark, look at your traffic over the time period i question. Then pull up Moz's list of algorithm updates ( http://moz.com/google-algorithm-change ) See if your substantial drop in traffic correlates to any of the updates to help determine if you got a specific penalty problem. This could be an eye opener to discover what could be a bigger potential problem than you initially thought or never knew about at all.
If the traffic drop was slowly over time, I would also check your keyword rankings over time. It may be as simple as more and more of your competitors are catching up on the seo work . Slowly out ranking you and getting a big share of your previous traffic.
I would definitely check the algorithms in relation to the traffic drops.
Hope that helps,
Joe
-
What was the quality of the traffic you used to have? Were you getting good conversion?
Matt's comments are great. I'd also add that with the info you shared (mainly the timing), your traffic was possibly from rankings propped up by bad links? I'd do a thorough link audit if you haven't already, and simultaneously start brainstorming some great user-focused content that targets those short tail keywords with volume. If you feel the need to hire an expert, the Moz Recommended list is a great place to go. http://moz.com/community/recommended
Whoa! When did that list get so big??
-
Hey Mark,
It's hard to say with the info you've provided but were you hit with one of the many Google algorithm updates that tanked your traffic at once or did it slowly just go away? What were you doing differently then? I know a lot of small businesses that were blogging like mad for a long time then stopped and shockingly, traffic dropped as their content activities stopped. When they resumed, readership didn't immediately pick back up so they got frustrated & stopped again. All that on again, off again, on again is definitely not going to help.
If you were affected with some sort of Google zoo animal, you'll probably want to get professional help getting it sorted. 6000 traffic lost is just SO much. If you need anything further, please do let me know!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Value of Google+?
Hi Mozers, Does having a Google+ page really impact SEO? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater1 -
301 redirection help needed!
Hi all, So if we used to have a domain (let's say olddomain.com) and we had a new site created at newdomain.com how do we properly setup redirects page to page. Caveat, the urls have changed so for instance the old page oldomain.com/service is now newdomain.com/our-services on the new site. Do we need to have hosting on the old site? Do we need to setup individual 301s for each page corresponding to the new page? Just looking for the easiest way to do this CORRECTLY. Thanks, Ricky
Intermediate & Advanced SEO | | RickyShockley3 -
Please Help (Newbie)
Hello, guys and gals, I am new to SEO and I am vigorously trying to rank my site here in Michigan for my company and respective niche. I have had some luck as I took many days to learn the basic foundation and apply what i have learned, but even after so I have had zero luck with establishing domain authority, page authority or even seeing the slightest SEO rank improvements. could someone please help?
Intermediate & Advanced SEO | | Charlesp31 -
Dealing with negative SEO
Interested to know people strategies for detecting and mitigating negative SEO. Previously I've used link monitoring tool and kept an eye on all new back links coming in to any page on the site. I have then manually assessed each one again using some tools and actually visiting the website. However, this always leaves me with one dilemma. Regardless of my assessment how do search engines see that link? I run three lists a white list, grey list and blacklist. White list - very relevant and have a lot of authority. I.e. leading industry blogs and forums. Grey list - out of topic/industry, directories Blacklist - sites de-indexed by Google, illegal content or absolute spam (i.e. one page filled with hundreds of links to different domains) Do you have any thoughts? How do you assess if link is bad?
Intermediate & Advanced SEO | | seoman100 -
Robot.txt help
Hi, We have a blog that is killing our SEO. We need to Disallow Disallow: /Blog/?tag*
Intermediate & Advanced SEO | | Studio33
Disallow: /Blog/?page*
Disallow: /Blog/category/*
Disallow: /Blog/author/*
Disallow: /Blog/archive/*
Disallow: /Blog/Account/.
Disallow: /Blog/search*
Disallow: /Blog/search.aspx
Disallow: /Blog/error404.aspx
Disallow: /Blog/archive*
Disallow: /Blog/archive.aspx
Disallow: /Blog/sitemap.axd
Disallow: /Blog/post.aspx But Allow everything below /Blog/Post The disallow list seems to keep growing as we find issues. So rather than adding in to our Robot.txt all the areas to disallow. Is there a way to easily just say Allow /Blog/Post and ignore the rest. How do we do that in Robot.txt Thanks0 -
Local SEO tips
Hi! I'm working on http://www.hgsplumbingandheating.co.uk/ at the moment, and it's going pretty well for local terms such as 'Norwich plumber' etc. Has anyone got any tips though on how it can be improved, especially with regard to getting the homepage ranking above the Places listings? Thanks!
Intermediate & Advanced SEO | | neooptic0 -
Hierachy in a Title Tag Needed?
When coding the title tags of a website, is it important to note the hierarchy of the website so the search engine can find that page? So, for example, the title tag would be, for a subcategory: Webpage Subcategory>Category>Website name Does this help the search engine rankings at all? Or can the search engines figure out the hierarchy by reading a sitemap or the HTML readable navigation? Then you could focus on the descriptive keywords of the subcategory page for the title tag. Also, should you always include the site name in the title tag?
Intermediate & Advanced SEO | | ConnellyPartners0 -
SEO from Godaddy How Good is it?
http://www.godaddy.com/search-engine/seo-services.aspx?ci=44163 it said "Includes Standard Search Engine Visibility to Improve Search Rankings" it begs for question... Search Engine Visibility??? Improve SERP?!?!!? is it really that good? O.o; or have i successfully been eaten my promotional messages? Can anyone with experience with them share some information with me ? 🙂 (The price tag is mighty interesting)
Intermediate & Advanced SEO | | IKT0