What is the optimum schema for a Website and how important is it really is for SEO?
-
Hey everyone,
As you all probably has seen Google has changed their structure testing tool and alongside that has also changed what is considered as valid and not valid.I have been struggling with this question for quite a while now where opinions are really split.
**1. How important is Schema for SEO? **
2. How far should you go Schema'ing your website pages?From the one hand i can see how it can be easier for a BOT to read a code that has proper "road signs" (our schemas markups), on the other hands, Google is already extremely clever is working out what is the header, sidebar or footer as well as review and or a blog posts (especially for those of us who use Wordpress.
Would love to know if someone has seen a "Like to Like" show case with schemas and/or have some factual information regarding what should or shouldn't be done when it comes ot Schema.
Dan.
-
So your footer links, top nav bar, are only visible in code? But can you see them on the page?
To elaborate on my answer, I feel that schema markups for links in the footer, sidebar and top nav are irrelevant and not worth exhausting the effort. What benefit does the markup have to the user? The markups should highlight the most important parts of your site for the benefit of the searcher, not the search engine. Therefore my answer is really that same, put yourself in the shoes of the searcher. Is there something in those links worth highlighting that could possibly increase your CTR? My guess is that there probably isn't. Without seeing your site, I couldn't really assume otherwise.
The benefit is not to the engine as these markups are for user experience alone. Highlighting the data won't help you rank better if it is irrelevant to the searcher.
-
Hi Monica,
Although i appricate your comment and although it was Staff Endorsed here on Moz i think it was a very general answer that doesn't touch the core of my question.and i will explain, whilst i agree with you 100% regarding the fact that one should add Schema markups to the things that are important on your site it didn't answer the dipper question of combining the front end and back end when it comes to Schema. In other words, by defining schema for sidebards, top menus, footer etc. (all of which which are only visible to search engines bots on a code level) are we helping our SEO efforts? is Google going to award us for taking the time and specifying schema throughout elements that are not your usual suspects (Review, Ratings, Products etc.)?
I hope i get my point/question across, as we both share the same principles it is not clear from your comment what level of technical code level schema should be implemented.
Dan.
-
I believe the Schema markups are better for user experience, which is why they are important to SEO. What is the point of having a completely optimized site and great content if you can't get anyone to click on your SERP? This is especially true for ECommerce stores. Those markups give the customers the first glimpse of a price and the quality of a product, and, can often drastically increase CTR.
You should add Schema markups to the things that are important on your site, prices, brands, reviews; the things that are more important to the searcher. What is good for the searcher is good for the search engine. Highlight the things that you have over your competition. Highlight the things you want to be recognized for, like promotions or guarantees. The benefit of the markups should be thought of as what is good for the searcher, not the bots.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Schema Markup for All Products
Hi Team, Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?
Technical SEO | | agrier0 -
What Can I Do To Improve The SEO of My Site?
We have a website that is ranking okay but we can't seem to get past #6 or #7 for a specific national keyword, "self storage software". We are working on a more effective back-linking strategy right now, but we really are having a hard time identifying steps to take besides that. If anyone can help me out and give me some suggestions I would be very appreciative. Maybe even seeing a competitive analysis from someone else would help catch something that I am not seeing. Website is www.storageunitsoftware.com Thanks in advance.
Technical SEO | | kenturley0 -
SEO Problems with Loading to a Subfolder?
A client has a single page app website that shows https://example.com/example when you visit https://example.com . I don't think this is a redirect; I think it's a URL rewrite. My questions: Is this setup common with single page apps? What are the SEO benefits or drawbacks of having a domain's homepage load, rewrite, or redirect to a subfolder?
Technical SEO | | Kevin_P0 -
Relaunching website seo audit
Hi People, We are going to Relaunch the website(https://www.y-axis.com). Url remains the same; the website has good SEO (Ranking, Leads, Traffic...). Website skin (layout, content) is going to change.Hence, would like to know the precautions to secure SEO. Please provide us necessary SEO Checklist for the above request.
Technical SEO | | Anshul.S1 -
Magento SEO question
Hello Moz Community, I am wondering if these magento settings are correct for seo. www.domain.com 301 > www.domain.com/main-language www.domain.com/main-language/main-keyword (index & follow) www.domain.com/main-language/main-keyword/shopby/size-m (index & follow & canonicalized to www.domain.com/main-language/main-keyword) All layered navigation links are no-follow
Technical SEO | | mhenze0 -
Google not indexing my website
Hi guys, We have this website http://www.m-health-expo.nl/ but it is not indexed by google. In webmaster tools google says that it can not fetch the site due to the robots.txt but i do not see any faults in it. http://www.m-health-expo.nl/robots.txt Do you see something strange, it really bothers me.
Technical SEO | | RuudHeijnen0 -
How to change primary language of the website?
Problem: there is a domain.com which primary language is Lithuanian, we want to switch it to English. The English content is on the website fully translated under domain.com/en/english-url. Question: How do i switch English content to domain.com while moving the Lithuanian one to domain.com/lt/lithuanian-url The purpose of course is NOT to loose neither English nor Lithuanian organic traffic Possible solution: the only solution I though of is to 301 English /en urls to domain.com ant to 301 the Lithuanian domain.com urls to /lt. Is that everything I should do or is there some other meta tags, server side or other stuff i should be worried about?
Technical SEO | | SEO_MediaInno0 -
SEO Audit - Panda
I am looking for a reputable SEO company to help diagnose Panda issues. I am very familiar with SEO and lead an in-house team so I need more than a basic audit. e.g You need unique content
Technical SEO | | WEB-IRS
e.g. You need to create quality content I am looking for someone with a technical mind to help diagnose. Please reach if you have someone in mind.0