Setting up Google Analytics

[FCRMediaLietuva]

Hello, I will try to explain what I want and I am not sure if that is possible.

Firstly I want to set up my Google Analytics that I would know where people come from and how many of them click on Google Ads.

For example:
Facebook > 2% of them click on ads.
Google > 3% of them click on ads.
Direct > 6% of them click on ads.Or whatever the results are.

Secondly I would like to take people coming from facebook and divide them into age groups.

For example: 100 ad clicks from facebook.
25-34: 9 clicks (9% of total facebook clicks, 2% of total ad clicks)
18-24: 7 clicks (.....
35-44: ... and so on

Thirdly I would like to know which group use the adblocker the most.
Any other stuff that would be interesting if working with adsense?

I believe that this would help me working with my target audience the best on facebook.

Should this be set as goals? Sorry I am not an expert of Google Analytics Thanks for the help.

[FCRMediaLietuva]

I already enabled Demographics data some time ago

[Martijn_Scheijbeler]

Next to the recommendation that you would need to set up the event tracking you would also need to enable the Audience Demographics data: https://support.google.com/analytics/answer/2819948?hl=en you can find more at this link on how to enable this.

You'll also need to implement a custom way to track if a user is using an adblocker. You could do this for example by creating a file advertising.js which usually gets blocked by an adblocker and adding a writable variable in there. If you would later check if that variable has changed you might be able to see the result.

[iQi]

Ah OK.

You will then need to lookup "even tracking". Basically ad an event on each one of the ads links you have on your website. (Surely you use templates and you can do this automatically)

What this does is create an event record (under Behavior tab on Analytics) every time someone clicked on that link. If you label that even correctly, you can then click on that even, and add a secondary dimension to see where did i t come from.

OR

If you're looking at the source (Facebook for example) you can select a goal on the same report that is setup with the event information. This will give you the number of visits from that source, and the number of events (clicks on the ad)

I hope this helps

[FCRMediaLietuva]

Sorry for my bad English.

This should be the second one - "clicks on ads within your website"

[iQi]

A bit confused here, Do you mean ad to your website or clicks on ads within your website?

If its the first (example: you want to know the ratio of people who clicked on Facebook ads to your website TO people who clicked to your website from Facebook organically) then this is pretty easy:

1. Add UTM tags to all your ads destination URLs (search UTM builder or URL builder on Google)
2. Make sure the source (in the UTMs) is the same as the organic/normal traffic.
3. Give the medium a unique name (for example, "advertising")

This way you can go to your Analytics, and click on (for example) facebook source. It will then list for you all the mediums of facebook, in this case: facebook / referral & facebook / advertising.

I hope this helps