What does WMT measure against for search query fluctuation?
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Hi guys,
I always thought that when checking out search queries on Webmaster Tools that it measured change per week. However, I noticed that my impressions and clicks were actually up but WMT was reporting that they were down over a week so it can't be that.
Does anyone know? Attached screenshot for clarity.
Thanks in advance!
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Hi There
The screenshot doesn't seem to be working - but pretty sure this is how it works:
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to see "with change" at all, the first date in the time period can't be more than 32 days ago (for example, today March 27th if I set start date Feb 24th or earlier, I won't get "with change")
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it compares based upon your time range.
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if I have Feb 27th - March 27th selected - it compares that to Feb 26th - Jan 26th (the prior 30 days).
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if I have March 20th - March 27th selected - it compares it to March 12 - March 19th (the prior 7 days).
Hopefully that makes sense? Pretty sure that's how they are calculating it.
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Thanks Leonie,
I actually meant what timeframe it measures against to show whether your clicks and impressions have increased or decreased.
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Hi, you can select the timeframe on the right of the screen in WMT.
hope this is what you're looking for.
Grtz, Leonie
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