Where Should Your Company Press Releases Live
-
Hi there,
Our company publishes press releases on the company blog and have found we were hit by an algorithm update. We have identified the press releases as being the culprit and would like to move all press releases to a company press page on the main site and title it "press room" or "press." We have a lot of media sites that visit our blog to grab the most recent releases, so they are important to the business.
My question is, how should we handle the page SEO wise? Should we do a "no index" or a "no follow" on all the links? I'm curious what advice the community has on how to handle a company's press page.
Thanks!!
-
No problem - that's what this great community is all about
-
Great, thanks for the feedback!
-
As the main aim of a press release is for the press to pick up and give your newsworthy content exposure to their wider audience I would consider having it on your site but you could sit it in a sub-directory that had a noindex, nofollow tag on it as essentially it is there for repeat press visitors. It isn't really there to be indexed and rank in terms of the content of each press release page so this should matter. This is how I previously ran one site successfully - a press center with noindex, nofollow on it and then if it had something important that required more detail there would be a separate in-depth piece written and added in the news/blog section.
A sub-domain as you suggested would also work in my opinion.
When I did this before I also made sure my press center had a lot of calls to action all pointing at an email subscription form so I could email any press contacts every time a press release goes live (you may already have this in place but I thought I would mention it).
I would still consider adding a no follow to any links in your releases - as you say it isn't a link building tactic.
-
Hi Matt,
Thanks for responding! We don't think it was a Penguin update penalty, but the Panda 4.0. So with that being said, it was do more to thin content and press release content. We weren't using press releases as a link building tactic, but we didn't make the links "no follow."
We like the idea of setting up a press page exclusively for the releases and totally separate from the blog. My concern is that the releases could hurt the main site. What do you think about doing a sub-domain with no follow links?
For example:
or do you think no follow links with www.example.com/press would be ok?
Thanks again!
-
Hi Kevin,
Just a quick question - have you found that you were hurt due to the press releases being grabbed by other sites and they contained links to your site that you had included in the release?
From my experience the best way to deal with press releases is to use them for what they are meant - to bring exposure from a wider audience and not to use them to gain links. I personally nofollow any links in press releases and they still work well. I also only include raw URLs either at the homepage of site or at the page of something specific that I am writing the press release around. This is all pretty obvious but I still see people messing up with press releases.
I think having a separate press center is also a good idea as you mentioned.
Hope this helps...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should our rebranded company update our existing Instagram profile or delete it and start from scratch?
Our company just did a complete rebrand with a new name and logo. Instagram allows us to change our name, username, logo, and information, unlike Facebook, but there isn't a lot of online content about whether or not that's the best route. Any thoughts?
Branding | | RyanHeffernon0 -
In Google SERPs some companies / government agencies have a Google-generated card for their organization and it references their Wikipedia page. It does not show for all companies /orgs that have a Wikipedia page. What is the criteria to have it shown?
Does Google have specific criteria to show a large card in the top right of SERPs that links to a national organization's Wikipedia-referenced info? These do not appear to be the Google Business Card created by individual organizations. Example having the card and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=u.s. department of labor Example no card shown and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=Occupational+Information+network
Branding | | Shirley.Fenlason0 -
In the Google search results, the company name (with the drop down arrow) next to the result URL is incorrect. The company being displayed here is a company we acquired many years back. How do I adjust/fix this?
When I search any term for my organization, we are getting good results BUT the company name, next to the results URL is of an orgnization we acquired many years back and not the name of our company. The URL is correct page JUST the company name next to this URL is incorrect on the Google search results page. How do I go about changing so the company name next to the URL ?
Branding | | DigitalNTT0 -
Google plus reviews and multiple company profiles
We have a Google plus profile for our brand/ organisation which has become quite powerful. We are conscious that we don't want to miss out on local search queries so want a local page but we don't want to get rid of the company page that we have built. We are a nationwide website with one physical shop. Will having a local business Google plus page and a company Google plus page be seen as duplicate or in any way negative- especially if you are posting similar/ the same links and content on both pages. We also want to encourage reviews- is it possible to leave reviews on company pages or is it only though local G+ pages? There is a reviews tab but it does not seem possible to leave reviews. On the main Nike G+ page is it possible to leave reviews or would those companies have to set up local pages for people to review?
Branding | | VUK-SEO0 -
Duplicate Content and Boiler Plates in Press Releases - Does it Matter?
Hi All, We are in process of syndicating a few press releases on company news over the next few months. These aren't fluff PRs, they are actual news and can provide some value for linking opportunities (woohoo). Anyway, we are a public company, so there are some relatively strict guidelines as to what content we publish. A great place to place some flexible links is in the boilerplate of a release. However, we can't change that content around too much on each PR. So, question is, are there any negative implications on pushing out that kind of duplicate content on the web. Clearly, it's not our intention to spam whatsoever. But, I can see how the same type of content going out on the web multiple times in coming months good send off a negative signal. Takes/thoughts?
Branding | | Pedram_SEO0 -
Reposting media releases
Hey Mozers - We recently distributed a media release and it has been picked up by 20+ news outlets and counting. My question: Should I publish this media release on my news/blog page? Or is it better to just bask in the incoming links? What are the benefits and drawback to each? Thanks in advance!
Branding | | LoganYard0 -
I am changing the name of my company and would like to know best practices for SEOmoz
YES you made a good point my main problem is I have been signed up under a different domain name then what my company will have so the domain name will be new I am changing my brand, name, logo, site with SEOmoz been kind enough to have given me credit for the link and other links what's the best way to go about trying to keep some of my previous rank (301?) I would appreciate any and all information. I am I apologize English is not my first language I am sorry about any miscommunication
Branding | | BlueprintMarketing0 -
Benefit of Historical PDF Press Articles for SEO
Hello Is there SEO benefit to keep PDF news articles from 2/3 years ago live on our website? We have a page displaying positive press/pr articles to our visitors. Some of the articles are now from 2009 and I am unsure if these should remain for SEO benefit or should they be taken down or archived? Are they good content? Are they read by Search Engines? If they are old do the count against us with Search Engines? Look forward to some advice Gary McDonald
Branding | | DonaldRussell0