University website outbound links issue
-
Hi - I'm working on a university website and have found a load of (1) outbound links to companies that have commercial tie ups to the university and, beyond that, loads of (2) outbound links to companies set up by alumni and (3) outbound links to commercial clients of the university.
Your opinions on whether I should nofollow these, or not, would be welcome. At the moment I'm tempted to nofollow (1) yet leave (2) and (3) - quite simply because the (1) backlinks may have been negotiated as part of a package (nobody can actually remember at the university!), yet (2) and (3) were freely given by the university.
Your thoughts would be welcome!
-
Totally agree with Dirk. If the links offer value to the visitor and if grouped are tightly and obviously associated with the theme of the page then they should always be left as is. If there is a hint of paid for they should be no-follow, but in essence having no-follow means you don't trust the page/site so why have it there in the first place (unless there is some commercial interest in having it there).
-
Hi,
In Ideal case we should avoid to give dofollow outbound backlinks but Rand Fishkin himself suggest we should give few outbound links to authority website but those few links should be dofollow & if you use nofollow that means you are telling Google you don't trust the sites!.
In case 2 & 3 you should use nofollow to prevent flowing link equity to other sites.
Thanks
-
Hi Luke,
To me, it doesn't seem really abnormal that a university would have tons of links going to associated companies, alumni companies,.. etc. I think the basic question is - do these links look "natural" when you check them, or are they rather commercial. If they make sense on the page, or add value, I would leave them. If not, make them nofollow.
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Someone redirected his website to ours
Hi all, I have strange issue as someone redirected website http://bukmachers.pl to ours https://legalnibukmacherzy.pl We don't know exactly what to do with it. I checked backlinks and the website had some links which now redirect to us. I also checked this website on wayback machine and back in 2017 this website had some low quality content but in 2018 they made similar redirection to current one but to different website (our competitor). Can such redirection be harmful for us? Should we do something with this or leave it, as google stop encouraging to disavow low quality links.
Intermediate & Advanced SEO | | Kahuna_Charles1 -
If I disavow bad Backlinks of my website. If, I create Backlinks again, those websites. Did that again become count in my Backlinks?
Hi, all please tell me. If I disavow bad Backlinks of my website. If, I create Backlinks again, those websites. Did that again become count in my Backlinks?
Intermediate & Advanced SEO | | sourav60 -
Contextual links (is this screen shot considered contextual /editorial links ?)
Hello, Is the screen shot below considered contextual ?https://imgur.com/a/mrbQq and does it have any value or no value What is the value on a scale from 0 to 10 (if you know) of a contextual link versus non contextual links. Thank you, mrbQq
Intermediate & Advanced SEO | | seoanalytics0 -
How to find the redirects on website
I want to find the complete internal redirects on website. Just internally linked. How to find such?
Intermediate & Advanced SEO | | vtmoz0 -
Technical SEO issue
Hi Everyone, I have encountered a major issue in one of my clients website(kitchen appliance website). This client has 2 main websites (A & B) linked with each other representing 2 different categories of appliances. We are trying to create some brand pages that this store carries. One brand page has been created and when searching for it on SERP, the results found should be under URL A but it is under URL B. I don't know what is going on? Can someone explain me what happened? Thank you,
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Link Anchor Text
As I keep studing SEO I reach to the conclusion that the Anchor Text from other site is crucial to get more positive results for our website and for the link-building strategy. My question is - Is it better to have an Anchor Text to my main link our should I ask for a determine targeted keyword? Tks in advance! Pedro M Pereira
Intermediate & Advanced SEO | | PedroM0 -
How would you optimise a news website?
I have been asked for advice on how to optimise a news website whose keywords, almost by definition, change every day according to the articles being written. How would you, for example, do SEO for the NYtimes.com? Great content and subsequent links I'm sure take care of themselves. Just onsite then? If so.... what?
Intermediate & Advanced SEO | | seomasters0 -
Redirecting my new Website URL to my old Website URL
Hi! OK, I am semi - new to SEO Moz but have been self-teaching for 3 years. However I am stuck.. I have been operating my e-commerce site from www.shopadornonline.com for the past 3 years. I just purchased www.shopadorn.com Right now Shopadorn.com re-directs to www.shopadornonline.com because all my products and links go to shopadornonline.com/productblahblahblah I guess I am stuck. Not sure what to tell my web designer to do? Do I give up on having shopadorn.com OR do I start re-directing customers and doing 301 re-directs? I think from what i have read that it is bad to have traffic going to both shopadorn and shopadornonline as they compete for rankings? Where should I start?
Intermediate & Advanced SEO | | Shopadorn0