What if my site isn't ready for Mobile Armageddon by April 21st??
-
Hello Moz Experts,
I am fighting for one of our sites to be mobile optimized, but the fight is taking longer than anticipated (need approval from higher ups). What happens if my site is not ready by April 21st? Will it take long to recover, like Penguin? Or, will the recovery be fairly quick?
Say I release a mobile version of my site a week later. Then Google will have to reindex it and rank me again. How long will that take before I regain my traffic?
Thanks,
-
I, like Cocoonfxmedia, would like to think that given Google has to be aware that not everyone will be able to remedy their situation quickly, they'll go easy at first and ramp up penalties over time.
That said, I don't think anyone outside of Google knows the answer to your question. You're smart to push. I recommend you baseline traffic, conversions and rankings now, before the change, so you can use that push even harder should a negative impact be felt and you need evidence to support your request for approval.
-
I think Google is right to do this but for many businesses the cost to convert sites and possibly redesigns will mean it will take years for people to catch up. I just hope that Google don't start penalising sites straight away.
-
Google has said this change will run real-time, as far as I understand. So while being ready for April 21st is the best option, if you're ready the 23rd it shouldn't take you long to take advantage. Most people will NOT be ready by the 21st, especially those who don't do SEO, used to but stopped or have dodgy providers who aren't keeping up on it.
My advice to you & all of our clients is the same - mobile is the future and ignoring that is business suicide. Get mobile-ready as soon as possible and keep improving your mobile presence. You'll be much better for it in the long run.
As far as "recovery times" - well, I would think along the lines of what Google already is like. If you do a homepage title change it'll reindex in a day or two usually. If you change your contact page maybe a few more days. And if you change text on some old blog post, you may have to ping it directly or it may never get crawled.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After hack and remediation, thousands of URL's still appearing as 'Valid' in google search console. How to remedy?
I'm working on a site that was hacked in March 2019 and in the process, nearly 900,000 spam links were generated and indexed. After remediation of the hack in April 2019, the spammy URLs began dropping out of the index until last week, when Search Console showed around 8,000 as "Indexed, not submitted in sitemap" but listed as "Valid" in the coverage report and many of them are still hack-related URLs that are listed as being indexed in March 2019, despite the fact that clicking on them leads to a 404. As of this Saturday, the number jumped up to 18,000, but I have no way of finding out using the search console reports why the jump happened or what are the new URLs that were added, the only sort mechanism is last crawled and they don't show up there. How long can I expect it to take for these remaining urls to also be removed from the index? Is there any way to expedite the process? I've submitted a 'new' sitemap several times, which (so far) has not helped. Is there any way to see inside the new GSC view why/how the number of valid URLs in the indexed doubled over one weekend?
Intermediate & Advanced SEO | | rickyporco0 -
Building a product clients will integrate into their sites: What is the best way to utilize my clients' unique domain names?
I'm designing a hosted product my clients will integrate into their websites, their end users would access it via my clients' customer-facing websites. It is a product my clients pay for which provides a service to their end users, who would have to login to my product via a link provided by my clients. Most clients would choose to incorporate this link prominently on their home page and site nav.
Intermediate & Advanced SEO | | emzeegee
All clients will be in the same vertical market, so their sites will be keyword rich and related to my site.
Many may even be .org and ,edus The way I see it, there are three main ways I could set this up within the product.
I want to know which is most beneficial, or if I'm missing anything. 1: They set up a subdomain at their domain that serves content from my domain product.theirdomain.com would render content from mydomain.com's database.
product.theirdomain.com could have footer and/or other no-follow links to mydomain.com with target keywords The risk I see here is having hundreds of sites with the same target keyword linking back to my domain.
This may be the worst option, as I'm not sure about if the nofollow will help, because I know Google considers this kind of link to be a link scheme: https://support.google.com/webmasters/answer/66356?hl=en 2: They link to a subdomain on mydomain.com from their nav/site
Their nav would include an actual link to product.mydomain.com/theircompanyname
Each client would have a different "theircompanyname" link.
They would decide and/or create their link method (graphic, presence of alt tag, text, what text, etc).
I would have no control aside from requiring them to link to that url on my server. 3: They link to a subdirectory on mydomain.com from their nav/site
Their nav would include an actual link to mydomain.com/product/theircompanyname
Each client would have a different "theircompanyname" link.
They would decide and/or create their link method (graphic, presence of alt tag, text, what text, etc).
I would have no control aside from requiring them to link to that url on my server. In all scenarios, my marketing content would be set up around mydomain.com both as static content and a blog directory, all with SEO attractive url slugs. I'm leaning towards option 3, but would like input!0 -
Open Site Explorer - Spam analysis: need help with inbound links... from my site!
hallo, reading my spam analysis report from open explorer, I found somenthing I don't understand (please see attached image): The long list of links inside the red rectangle are inbound links with a spam score of 5 coming from my same site. How is that possible? Should I remove those links? Also , I see that many of those links are links present in the top navigation bar (about page, home page, service description etc.) or in the sidebar section of the website (categories, recent posts, recent comments). Should I treat them differently? Thank you for your time.
Intermediate & Advanced SEO | | micvitale0 -
Monthly Refreshes Aren't Actually Needed, Right?
We get tons of emails from Network Solutions with the following text: To ensure that your website is easily found online it is important that you submit your website to the major search engines and internet directories, including: | Google™ Google Places™ Google Mobile™ Bing™ Yahoo!<sup>®</sup> Twitter<sup>®</sup> | Facebook<sup>®</sup> CitySearch<sup>®</sup> Foursquare™ Angie's List<sup>®</sup> GPS navigation MerchantCircle<sup>®</sup> | To do so, we recommend you go to each search engine and internet directories web page, locate the instructions and then complete a monthly refresh of your listing. If you would like us to complete this process for you please call us at... Everything I've ever read about modern SEO says this isn't necessary and it's just a solicitation to get people to pay them for something they don't even need. We update our social pages regularly and maintain listings on many citation sites using Moz Local (in addition to manually building citations). Can you guys confirm that this is just more spam from Network Solutions?
Intermediate & Advanced SEO | | ScottImageWorks0 -
Google penalized site--307/302 redirect to new site-- Via intermediate link—New Site Ranking Gone..?
Hi, I have a site that google had placed a manual link penalty on, let’s call this our
Intermediate & Advanced SEO | | Robdob2013
company site. We tried and tried to get the penalty removed, and finally gave up and purchased another name. It was our understanding that we could safely use either a 302 or 307 temporary redirect in order to redirect people from our old domain to our new one.. We put this into place several months and everything seemed to be going along well. Several days ago I noticed that our root domain name had dropped for our selected keyword from position 9 to position 65. Upon looking into our GWT under “Links to Your site” , I have found many, many, many links which were pointed to our old google penalized domain name to our new root domain name each of this links had a sub heading “Via this intermediate link -> Our Old Domain Google Penalized Domain Name” In light of all of this going on, I have removed the 307/302 redirect, have brought the
old penalized site back which now consists of a basic “we’ve moved page” which is linked to our new site using a rel=’nofollow’ I am hoping that -1- Our new domain has probably not received a manual penalty and is most likely now
received some sort of algorithmic penalty, and that as these “intermediate links” will soon disappear because I’m no longer doing the 302/307 from the old sight to the new. Do you think this is the case now or that I now have a new manual penalty place on the new
domain name.. I would very much appreciate any comments and/or suggestions as to what I should or can do to get this fixed. I need to still keep the old domain name as this address has already been printed on business cards many, many years ago.. Also on a side note some of the sub pages of the new root domain are still ranking very
well, it’s only the root domain that is now racking awfully.. Thanks,0 -
My Google title isn't showing what is entered
Help! On Yahoo and Bing, if you search "Chant Real Estate" the full title that I've entered appears in the search listings: Chant PA Real Estate | Real Estate PA | Pennsylvania: Find PA Homes for Sale But in Google it only shows "Chant PA Real Estate". This title was what the original developer used for their site and it's been almost a year now that it's been under our control. Any suggestions? The URL is www.chantre.com.
Intermediate & Advanced SEO | | gXe0 -
Redirect micro-niche site to bigger niche site?
I have a micro niche site that performs reasonably well (page 1 at least) for it's main keywords. It is an exact match domain. To save the ongoing maintenance of a site that gets less than 10 visitors a day, I was thinking of redirecting this micro niche site to a bigger site (a niche site that the micro niche fits into, if that makes sense!) Would I lose rankings because of the power that the EMD provided? Would it be better keeping it there for the backlink it provides to the bigger site (although on the same C Class IP)
Intermediate & Advanced SEO | | BigMiniMan0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com) Any help would be much appreciated.
Intermediate & Advanced SEO | | Melia0