Reclaim lost links to old pages?
-
We recently moved our site to a new CMS and did a complete redesign, with new content. It's really hit our SEO. Open site explorer is telling me there are lots of 404 web pages which were basically old product pages that no longer exist, since the way we have structured the site has changed. So is it worth trying to reclaim these links? If so, how can I do that without building pages at the URL - will a 301 redirect be enough?
-
Thanks, much appreciated!
-
Hi,
Here is a recently published a nice article on exactly same issue by Neil patel on 26th feb 15@ http://www.searchenginejournal.com/tactical-guide-making-old-pages-rank-google/124575/
I hope it helps
Thanks
-
Hi,
Yes - you absolutely should do this. As you said, 301 redirects would be the way to go as these pass almost all of the link juice to the page you redirect to. If there's not an easy way to add redirects using your CMS, you can use your .htaccess file but this is very powerful and can cause server issues. If you're unsure, ask your developers or better still, send them a list of old pages and where they should be redirected to implement them for you.
-
Redirect these pages with 301 to the corresponding new ones would be the easiest thing to do. It would even be better to try to contact the site owners and update the links, but I have to admit that this could be a enormous work and in some cases you have the risk that the link is removed rather than replaced.
rgds
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a site that is showing Internal 0 Equity-Passing Links, 0 Internal links, and every page bar the homepage has a PageAuthority of 0\. Any suggestions on why this could be?
The website has been around for several years, although did undergo a significant redesign at the end of last year. I greatly appreciate any help.
Moz Pro | | embracedarrenhughes0 -
On-Page Report Card Questions
First post here, a couple questions as I work through some of the SEOMOZ tool reporting, specifically the On-page Report Card. I've just received the report results yesterday, so working through the data now. There are two issues categorized as critical by the tool: (1) The grader is stating I don't have any instances of the target keyword in my page title, yet it's there. (The page title is too long, but I'm in the process of hacking the blog software to fix this, it's auto-generated by the CMS.) (2) It's also saying under "Broad Keyword Usage in Document" that I have zero instances of the keyword in the body text, and while I certainly don't have enough, there is at least one instance at the bottom of the blog post. All the text is contained with tags. (3) Related to #2, what's the difference between "Appropriate Keyword Usage in Document" under "High Importance Factors" and "Broad Keyword Usage in Document" under "Critical Factors"
Moz Pro | | webranger0 -
NoFollow Links from Subdomain to root domain better than DoFollow Links?
Our service at fotograf.de is a shopsystem for professional photographers. The customers can build their own website with our tool including an onlineshop to sell their pictures. Here is my question: One part of the customers use subdomains of our site like photographers.fotograf.de. On each customer website we include a backlink to our homepage www.fotograf.de. From SEO view is it better to set these links as NoFollow Links? Or should we put one Follow Link on the starting page on each site and on the other pages only NoFollow Link? Are these links bad for our SEO regarding link diversity because they all come from one root domain? Thanks for the answers! Sebastian
Moz Pro | | Sebastian230 -
"Issue: Duplicate Page Content " in Crawl Diagnostics - but sample pages are not related to page indicated with duplicate content
In the crawl diagnostics for my campaign, the duplicate content warnings have been increasing, but when I look at the sample pages that SEOMoz says have duplicate content, they are completely different pages from the page identified. They have different Titles, Meta Descriptions and HTML content and often are different types of pages, i.e. product page appearing as having duplicate content vs. a category page. Anyone know what could be causing this?
Moz Pro | | EBCeller0 -
Find pages containing broken links.
hi everyone, for each internal broken links I need to find all the pages that contain it. In the Seomoz report there is only a refferer link for each broken link, but google webmaster tools indicates that the dead link is present in many pages of the site. there is a way to have these data with SEOmoz or other software, in a csv report ? thanks
Moz Pro | | wwmind0 -
How to add a simple page to a campaing.
Hello, My domain is www.artes-plasticas-pollock.com. this domain must be positioned by one keyword, but, inside this domain there are more pages to be posicioned with another keywords. As example, inside the domain there is a page http://www.artes-plasticas-pollock.com/index-rafael-navarro.php that must be positioned by the keyword "Rafael Navarro" ¿ How can I configure it ? May I create a new campaing ? Is it possible to create this page inside the existing campaing related to the main url www.artes-plasticas-pollock ? Please ... any information will be pleased. thanks pilar.
Moz Pro | | OkTuWeb0 -
Fixing the Too Many On-Page Links
In our campaign I see that it reported that some of our pages have too many on-page links. But I think most of the links that was seen by MozBot is related to our images. There are a lot of images in our site and at the same time we support 11 languages which adds additional links One of the pages that have a lot of links is www.florahospitality.com/dining.aspx What can you <a></a>suggest to fix this? Thanks. <a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a>
Moz Pro | | shebinhassan0 -
Moz Toolbar Analyzer - Links
On the moz toolbar there is an Analyze tool. The third tab is for viewing Page Attributes. That page contains a section called On Page Links. I can see the External Link count, but I need to drill down further to look at these external links. I have viewed a page and don't see the external links this tool is seeing. I have searched the page, the source code, and used other tools on the page. The numbers don't match up. Is there a tool which lists all the external links on a given page?
Moz Pro | | RyanKent0