Adwords in google analytic Transaction showing more than actual adwords
-
Hello Experts,
Compared to my google adwords account , transaction showing more in adwords for google analytic. May i know where i am going wrong?
Thanks!
Dev
-
One more point to add here:
If you are looking at "Total Conversion Value" instead of specifically "Transaction Value", you could have other goals set up with some value tied to them.
For instance, you could have a lead page goal setup with a value of 1. Whenever an AdWords users hits that lead page, the Total Conversion Value is going to go up by 1. '
You can review all your conversions you are tracking in your account in the Tools tab under Conversions.
-
Alick has some good points, but I would also point out that depending on where you are accessing data in Analytics you might be picking up information for your Bing PPC account as well, assuming you have a Bing PPC account.
Do you have conversion tracking set up in AdWords? Are you tracking calls and clicks as conversions or are you only tracking revenue?
-
Hi Dev,
You are not going wrong any where. AdWords & analytics track data differently .Please read below two points your doubt will clear. I hope it helps you.
- Different attribution models: AdWords will give attribution to AdWords click during the set conversion window irrespective of other sources which may be involved during conversion. Analytics by default will attribute goal completion to last non direct source. For example User clicks on your ad on 1<sup>st</sup> January >> visits website and exits >> he visits website again via referral link on 5<sup>th</sup> of January and converts. AdWords will attribute conversion to AdWords click and Analytics will attribute goal completion to referral.
- Different Attribution for conversion date: AdWords attributes the conversion to click date while Analytics attributes goal completion to actual conversion date. For example User clicks on your ad on 1<sup>st</sup> January >> visits website and exits >> he visits website again via referral link on 5<sup>th</sup> of January and converts. AdWords will show conversion for 1<sup>st</sup> January and Analytics will show Conversion for 5<sup>th</sup> January
To know more on this please visit below URL
https://support.google.com/analytics/answer/2679221?hl=en
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Indeed.com traffic appearing as organic in Google Analytics?
A large number of sessions in my client's Google Analytics account appear to come from medium: organic and source:Indeed. Since I'm focused on SEO for this project, I'd prefer that Indeed be treated as referral traffic. Any ideas for fixing this issue? Also, and I'm sure the answer is no, is there a way to fix the past data in Google Analytics that has already reported Indeed as an organic medium?
Reporting & Analytics | | Kevin_P0 -
Google Analytics direct traffic dropped by 50% after switching to https
Hi, everyone, have a little dilemma and was hoping to get some advice here. I recently installed a new SSL (3 months ago) to force our URL to start with https://. The site was earlier accessible through https:// and http:// prefix however now I have made it so that all urls are redirected to the correct https:// version. The problem is that direct traffic has dropped by more than 50% after implementing these changes and I can for the life of me figure out why. Why would the direct traffic drop all of sudden after making these changes? I am starting to suspect that the earlier data was inflated and that Google analytics was counting users coming from a http:// version of the URL to a https:// version of the URL was counted as direct traffic. Could that be it? Any other possible causes? Would really appreciate any guidance on this problem. Thanks
Reporting & Analytics | | nsereke0 -
How would I create this type of report in Google Analytics?
I work for an e-commerce site. I would like to run a weekly report to see what every category pages increase and decrease for pageviews would be. How would I do that?
Reporting & Analytics | | EcommerceSite0 -
Google Analytics Custom Filter
Hello, Quick question, when I create a custom filter on a profile that already has data collected will that filter apply to already collected data or will the filter only apply from the day it was created? Am doing a custom exclude IP filter. Much thanks,
Reporting & Analytics | | Unity
Davinia0 -
Using Regex for Goals in Google Analytics
I’ve got a website with 20 different forms; and I’d like to track all 20 form completions with one Goal in Google Analytics. The completion-page URLs follow the pattern below (the website uses Drupal CMS) Form One: www.acme.com/node/2990/done?sid=651 Form Two: www.acme.com /node/2991/done?sid=785 Form Three: www.acme.com /node/2992/done?sid=1021 Form Four: www.acme.com /node/2993/done?sid=459 I believe that there is a way I can use regex so Google Analytics will track if any of these completion URLs appears. Looking for guidance how to format the regex statement.
Reporting & Analytics | | TopFloor0 -
Advanced segements Google Analytics
Hi guys, I was to hasty last time marking the given question as answered. So i would like to ask another question on the subject. My original question was how to get a pdf report of 10 specific keywords with information about visits,pages per view. avg, visit time, new visitors and bounce rate. The answer was to create an advanced segment with "or operators" and adding all keywords on an exact match basis. I did this but it still gives me a list of more then 500 keywords in traffic sources organic view. Next to that i get different visitor numbers for some keywords where it says 40 at the normal segments (all visits) but gives me 0 when i turn on the advanced segment. I've been clicking and changing things for a long time until i got almost dizzy. Could someone plz help?
Reporting & Analytics | | 5MMedia0 -
Disclaimer about using Google Analytic?
When using GA on my Website do I need to have a disclaimer that 'We are using Google Analtyic to Track information'?
Reporting & Analytics | | daracreative0 -
Google: show all images indexed on a domain
Is there a way to display all images that google has indexed on a domain / subdomain? I'm basically looking for something like a site:-command for google image search.
Reporting & Analytics | | jmueller0