Adwords in google analytic Transaction showing more than actual adwords
-
Hello Experts,
Compared to my google adwords account , transaction showing more in adwords for google analytic. May i know where i am going wrong?
Thanks!
Dev
-
One more point to add here:
If you are looking at "Total Conversion Value" instead of specifically "Transaction Value", you could have other goals set up with some value tied to them.
For instance, you could have a lead page goal setup with a value of 1. Whenever an AdWords users hits that lead page, the Total Conversion Value is going to go up by 1. '
You can review all your conversions you are tracking in your account in the Tools tab under Conversions.
-
Alick has some good points, but I would also point out that depending on where you are accessing data in Analytics you might be picking up information for your Bing PPC account as well, assuming you have a Bing PPC account.
Do you have conversion tracking set up in AdWords? Are you tracking calls and clicks as conversions or are you only tracking revenue?
-
Hi Dev,
You are not going wrong any where. AdWords & analytics track data differently .Please read below two points your doubt will clear. I hope it helps you.
- Different attribution models: AdWords will give attribution to AdWords click during the set conversion window irrespective of other sources which may be involved during conversion. Analytics by default will attribute goal completion to last non direct source. For example User clicks on your ad on 1<sup>st</sup> January >> visits website and exits >> he visits website again via referral link on 5<sup>th</sup> of January and converts. AdWords will attribute conversion to AdWords click and Analytics will attribute goal completion to referral.
- Different Attribution for conversion date: AdWords attributes the conversion to click date while Analytics attributes goal completion to actual conversion date. For example User clicks on your ad on 1<sup>st</sup> January >> visits website and exits >> he visits website again via referral link on 5<sup>th</sup> of January and converts. AdWords will show conversion for 1<sup>st</sup> January and Analytics will show Conversion for 5<sup>th</sup> January
To know more on this please visit below URL
https://support.google.com/analytics/answer/2679221?hl=en
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Attribution of conversions to payment gateway in Google Analytics
Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!
Reporting & Analytics | | ViviCa10 -
No-indexed pages are still showing up as landing pages in Google Analytics
Hello, My website is a local job board. I de-indexed all of the job listing pages on my site (anything that starts with http://www.localwisejobs.com/job/). When I search site:localwisejobs.com/job/, nothing shows up. So I think that means the pages are not being indexed. When I look in Google Analytics at Acquisition > Search Engine Optimization > Landing Pages, none of the job listing pages show up. But when I look at Acquisition > Channels > Organic and then click Landing Page as the primary dimension, the /job pages show up in there. Why am I seeing this discrepency in Organic Landing pages? And why would the /job pages be showing up as landing pages even though they aren't indexed?
Reporting & Analytics | | mztobias0 -
Moz analytics showing joomla tag feature as duplicate page content
Moz Analytics is showing Joomla 3 tag pages as Duplicate Page Content because many articles are tagged with multiple words and therefore show up on the same tag-pages. example URL: www.domain.com/tag/tagID-tagname I already added "tag" as a URL parameter with Crawl=No URLs. Is there anything else I should do?
Reporting & Analytics | | modernmagic0 -
How to track affiliate ads on Google analytics
Hi Im new google analytics user, I would like to track affiliates ads (banner flow -javascript) on my website. How to set up goals to track affiliate ads? thanks.
Reporting & Analytics | | info_tipovanie-stavkovanie.com0 -
Google Analytics
Good Morning, I am trying to understand 2 issues in Google Analytics. 1. When look at : Traffic Source --> SEO --> Quesrios - i see the impressions column and its always a whole number 1550, 500, 5500, etc.. I never saw (for example) 702, 313, etc... impressions Can anyone explain why and how does it work? 2. In the same report i see my AVG. position for each query, the question is how come i have AVG, position of (290, 230, 190) for some of the queries and still i get clicks on these queries. My guess is that from time to time these queries have better position and the clicks are from these time. Do you familiar with a way to the the distribution of a specific query over time? for example: 1.3.2013 avg position = 4 2.3.2013 avg position = 7 3.3.2013 avg position = 2 4.3.2013 avg position = 8 etc... 3. This report say its for: "Top 1,000 daily queries" - What does it mean? Thank you and sorry for this long question SEOwiseUs
Reporting & Analytics | | iivgi0 -
Re-branding with Google Analytics
GM Mozzers, I apologize in advance if my description of this issue is confusing, but I'm doing my best here. Anyway, due to legal reasons, one of the publications I manage was forced to change their name. We set-up a 301 redirect from the previous domain and have also set-up an analytics profile for the new domain, however, as it stands, visits to the old domain outnumber those to the new domain 12:1. Is there anyway to set-up my analytics profile to the new URL so that this traffic is being attributed to the new domain and the new site, since, after all, it is a redirect. I hope that I explained this sufficiently. Any and all insight will be very much appreciated. Thank you in advance.
Reporting & Analytics | | NiallSmith0 -
Google Analytics Organic Keyword (Not Provided) Alternative Hacks?
I'm sure everyone is sick of the (Not Provided) keywords because I know I am, and Google reckons that you should only see 10% or less (I'm currently around 13% and growing). I am seeking alternatives or hacks that will help display the keywords? If you have a hack to actually display the keywords, please share it your ideas and thoughts? I recently implemented a hack that will show the landing page of the keywords which is better than nothing. But as an eCommerce site, I have about 10% of my transactions which not provided, knowing the keywords would really help. Would love to hear your thoughts?
Reporting & Analytics | | upick-1623911 -
Google Analytics
Hello In Google analytics you can obtain the number of visits as a result of non-paid search. You can also set up custom reports to find the number of organic searches. The numbers are different, so what is the obvious difference between these two metrics that I'm missing. Thanks in advance for any assistance. Neil
Reporting & Analytics | | mccormackmorrison0