Public Pre-Release Landing Page Optimisation
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We currently have a pre-release landing page online with little content that is hiding our Beta release, is it worth beginning link building against that landing page?
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Something I read (from Dave Naylor i think) was to understand what your keyword/url structure is going to be. Then while you are building the site, you seed those urls with viral content to gather links.
When the time comes, you just swap the content of the page and your good to go, with links already secured
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As long as you're OK with your new product being public, the sooner you start link-building, the better. If you're really wanting to get the word out about this product and you have enough information to whet someone's appetite, you may as well start building the hype now. Even a teaser with minimal content can begin to rank now, and will only help you get better ranking when you fully release.
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