Help - Rank is Continually Dropping
-
We are aggressively optimizing one of our internal pages for SEO related terms.
http://www.arnima.com/Search-Engine-Optimization.aspx
Some sample search terms are: SEO Florida, Florida SEO, SEO Tampa, Tampa SEO etc
Based on recent work, we find that our anchor text distribution is good, if not very good. Our PA is for the internal page is 60 and our DA is 62 yet our Google rank for the above search terms is continually dropping. We have gone from #2 to #8 in the last few weeks.
We have checked the websites of all that appear above us and their PA and DA are substantially less than us. Their anchor text links do not appear to be as well structured either.
We have many unique domains - websites that we built - that point directly back to our SEO page. Some of these are fairly highly ranked sites...
We are totally baffled.
Can someone shed some light on this? What could the reason be? Any (and all) help and insights would be much appreciated!
Thanks in advance.
-
We have many unique domains - websites that we built - that point directly back to our SEO page. Some of these are fairly highly ranked sites....
Just guessing..... these links sound like they are placed in the footers of websites that are topically unrelated to the keywords that you are optimizing for? If that is the case then these links are not worth as much as links placed with in paragraph text on relevant websites.
If your rankings have dropped from #2 to #8 in just a few weeks it sounds like some of your links have recently been removed, devalued or an algo change has changed something.
-
When I look at your site I see a number of opportunities for improvement.
Your title needs to be optimized: SEO Florida, SEO Tampa, SEO Services Company, Search Engine Optimization, SEO
You are focusing 5 phrases. You would have better results if you narrowed your focus to 2 phrases per page
Your first phrase receives the most weight and is presumably your most important. You do not use it once on your page. The only time "Florida" is even mentioned is once in your footer "Florida Web Design". Your key phrases need to be the focus of your page. Same with your second phrase for "Tampa". I would suggest that "SEO Services Company" is a bad phrase to focus for your main page.
The alt tag is abused and keyword stuffed on the page. Your main logo's alt tag is: alt="Arnima: Website Design Florida, Web Site Design Tampa, Website Design Tampa, Web Page Design Tampa, Florida Web Site Design, search engine optimization".
There are definitely other problems as well. In short, your home page needs serious SEO attention. It does not represent your company well from a SEO perspective, and I would expect your rankings to continue a downward slide if the issues are not addressed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog not ranking for my name
Hi everyone. I'm new here so apologies if I'm not asking an appropriate question - just let me know! Can anyone help me figure out why my blog (https://www.jamescrowley.net/) isn't ranking at all for my name? I've run it through the standard Moz audit tools and it hasn't picked up any major issues. It ranks fine for my name plus " CTO", but doesn't appear anywhere in the top 50 without that qualifier. I realise there are many other 'James Crowley's to compete with but weirdly even my GitHub profile page appears to rank higher (https://github.com/jamescrowley) I moved the domain a while back (18 months+) and I used to rank highly, but it never seems to have recovered (all the standard redirects are in place, and told Google at the time about the move). Any suggestions would be very much appreciated!
Technical SEO | | james.crowley0 -
Sudden Drop in Rankings
I manage a site and this past month have noticed some pretty significant drops in rankings for some of our main keywords. I'm trying to understand why and what I can do to correct it. We did do some 301 redirects a little over a month ago so I've been wondering if that has anything to do with it as Google indexes the new URLs. One thing I did notice in Moz is that it is showing that Google is indexing the new URLs but associating them with the wrong keywords in the wrong location. The company services three locations and each location has a service page on the site. But Moz is showing that in Atlanta, the indexed URL is the Nashville one, etc. Is there any way to affect that? Another thing to note is that organic search traffic is actually up so it doesn't appear to be affecting them which I find a bit strange. Just looking for any insight as to things I should be looking into to explain the sudden drops. Thanks!
Technical SEO | | maghanlinchpinsales0 -
Drop in keyword rankings with a multi-region website
Hi everyone, I know that variations if this question have been asked on this forum and have been answered by Google also. Google's response seems to be clear that "Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries." This was our approach when launching a new .co.nz website recently to coincide with us opening a new office in Auckland. Our original site is still our .com.au site. We went with a new domain name over a sub directory or sub domain for the reasons in the same Google article. After launching the NZ site in February and steadily growing some rankings, we've noticed in the last week or so a drastic drop in our keyword rankings (and traffic) for no apparent reason. There are no apparent issues in Search Console or with the Moz Site Crawl, so I'm wondering what's going on? I know rankings can fluctuate widely, especially when you're not on page 1 (which we're not) but the sudden and drastic drop did concern me. Currently, our AUS site's content is basically being replicated on the NZ site (e.g. blog posts, about us, company history, etc.). I just wanted to bounce it off you all to see whether you think it could be the "duplicate content" on the NZ site, or could it be something else? I'd really appreciate your input! Cheers, Nathan
Technical SEO | | reichey0 -
Sitemap indexed pages dropping
About a month ago I noticed my pages indexed from my sitemap are dropping.There are 134 pages in my sitemap and only 11 are indexed. It used to be 117 pages and just died off quickly. I still seem to be getting consistant search traffic but I'm just not sure whats causing this. There are no warnings or manual actions required in GWT that I can find.
Technical SEO | | zenstorageunits0 -
Ranking Internationally
Whats the best URL strategy to rank for one term in different countries? We currently rank well in Australia, but are tackling many countries over the next few months. The page I am ranking is http://www.spendbitcoins.com/buy for the term 'buy bitcoins' or 'buy bitcoins in Australia' (replace Australia with each specific country, i.e. New Zealand, Japan, etc.) These are the strategies I have come up with, is one of these good or is there a different better way? Use country specific TLDs, pulling the content from the same site w/ translations Use country specific TLDs and create separate sites and create completely original content Use country specific TLDs, forwarding to the primary domain use a subdomain from the same site modify the page link to be something like spendbitcoins.com/buy/new-zealand Don't worry about any of this and just get links from sites with the proper TLD
Technical SEO | | jaychristopher0 -
Rankings Up and Down Every Single Week
This is so insanely frustrating. One week my client's rankings will be great, working up the second page and on our way to the first. The next week those rankings will drop (according to SEOMoz Rankings) to well below 50. The very next week those rankings will be back up on the second page. It's like a pinball machine with a different rank every week. I'm doing absolutely nothing from week to week, and am not understanding why it's bouncing back and forth so much. I've never seen anything like it, actually. I've never had a client bounce up and down so frequently and in such huge numbers. Any ideas? (http://erasedisease.com) Thanks
Technical SEO | | Linwright0 -
Incredible rank variations!
Hello, I recently received a project that has incredible SERP variation - one month in the top - next month not even in 100. I tried fixing some problems, I also found out the website owners were changing their content - taking their offers down, and so on, and I thought that was the main reason the SERP variate so often. Now I discovered a page that wasn't changed - meaning it's place in the menu and dropped down from the 4'th page to ..i have no idea where it is. The page is: www.filadelfiaturism.ro/oferte-Cazare-Romania/116/oferte-1.html - I looked for the exact title and it didn't ranked at all. Could someone give me some advice?
Technical SEO | | A.Popoviciu0 -
Traffic drop after migration?
Hi everybody. One of my clients is looking to move their e-commerce site to a new platform in the next few weeks. However, they been told by several sources that traffic will drop after a migration, which they want to avoid in the run up to Christmas. I've not heard this before, and I thought as long as you pay attention to structure, indexing and redirects a migration should have no impact. We'd be moving to a site with cleaner code, so surely there wouldn't be some kind of penalty for that? Your thoughts would be great! S
Technical SEO | | neooptic0