Best place for new relevant content ?
-
Hi everyone,
The background to my question is that one of the companies I work for has just produced a load of videos answering many of the common questions about their products, for the ecommerce part of their site. I've got these videos transcribed which I want to use as the backbone to some of the main pages on the site (some of which are already ranking reasonably well).
I was thinking of putting this content on their department page (so for example their departments would be kitesurfing, land kites, toy kites etc.) above links to their sections (e.g. kite surf kites, kite surf boards etc.). Do you think this would be a good place to put a large amount of text ? (the text will be in a scrollable div) - i.e. could it get in the way of the links which are currently passing juice deeper in to the site ?
Alternatives are to put the videos under the links to the sections (which would place them below the fold), or to place each video on its own page and simply link to these pages from the departments page (although it is the department page we wish to rank).
Another alternative is to put links to the sections both before and after the new content.
Hope that all makes sense! Thanks in advance
-
It sounds like you want to find some way of integrating the videos with their current e-commerce site, but you don't want to push the category links below the fold and ruin the user experience. Is that correct?
I think the best way to do that would be to way to do that is to have a separate page for the video and transcription, as well as the sharing icons, etc. Then, create a thumbnail image to place on the relevant landing pages and include a short description so that it fits nicely within the site flow, but doesn't move the content too far down.
Another option is to have a link to the video page using a header banner (468x60) or similar with a clean call to action. That would only push the page content down 70 or so pixels.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question About Thin Content
Hello, We have an encyclopedia type page on our e-commerce site. Basically, it's a page with a list of terms related to our niche, product definitions, slang terms, etc. The terms on the encyclopedia page are each linked to their own page that contains the term and a very short definition (about 1-2 sentences). The purpose of these is to link them on product pages if a product has a feature or function that may be new to our customers. We have about 82 of these pages. Are these pages more likely to help us because they're providing information to visitors, or are they likely to hurt us because of the very small amount of content on each page? Thanks for the help!
Technical SEO | | mostcg0 -
What do you use to come up with content ideas?
Buzzsumo charge and not sure it's worth it. didn't find Quora helpful. Any others?
Technical SEO | | SwanseaMedicine2 -
Duplicate content on charity website
Hi Mozers, We are working on a website for a UK charity – they are a hospice and have two distinct brands, one for their adult services and another for their children’s services. They currently have two different websites which have a large number of pages that contain identical text. We spoke with them and agreed that it would be better to combine the websites under one URL – that way a number of the duplicate pages could be reduced as they are relevant to both brands. What seamed like a good idea initially is beginning to not look so good now. We had planned to use CSS to load different style sheets for each brand – depending on the referring URL (adult / Child) the page would display the appropriate branding. This will will work well up to a point. What we can’t work out is how to style the page if it is the initial landing page – the brands are quite different and we need to get this right. It is not such an issue for the management type pages (board of trustees etc) as they govern both identities. The issue is the donation, fundraising pages – they need to be found, and we are concerned that users will be confused if one of those pages is the initial landing page and they are served the wrong brand. We have thought of making one page the main page and using rel canonical on the other one, but that will affect its ability to be found in the search engines. Really not sure what the best way to move forward would be, any suggestions / guidance would be much appreciated. Thanks Fraser .
Technical SEO | | fraserhannah0 -
Wordpress tags and duplicate content?
I've seen a few other Q&A posts on this but I haven't found a complete answer. I read somewhere a while ago that you can use as many tags as you would like. I found that I rank for each tag I used. For example, I could rank for best night clubs in san antonio, good best night clubs in san antonio, great best night clubs in san antonio, top best night clubs in san antonio, etc. However, I now see that I'm creating a ton of duplicate content. Is there any way to set a canonical tag on the tag pages to link back to the original post so that I still keep my rankings? Would future tags be ignored if I did this?
Technical SEO | | howlusa0 -
Duplicate Content Problem!
Hi folks, I have a quite awkward problem. Since a few weeks a get a huge amount of "duplicate content errors" in my MOZ crawl reports. After a while of looking for the error I thought of the domains I've bought additionally. So I went to Google and typed in site:myotherdomains.com The results was as I expected that my original website got indexed with my new domains aswell. That means: For example my original website was index with www.domain.com/aboutus - Then I bought some additional domains which are pointing on my / folder. What happened is that I also get listed with: www.mynewdomains.com/com How can I fix that? I tried a normal domain redirect but it seems as this doesn't help as when I am visiting www.mynewdomains.com the domain doesnt change in my browser to www.myoriginaldomain.com but stays with it ... I was busy the whole day to find a solution but I am kinda desperate now. If somebody could give me advice it would be much appreciated. Mike
Technical SEO | | KillAccountPlease0 -
How do I deal with Duplicate content?
Hi, I'm trying SEOMOZ and its saying that i've got loads of duplicate content. We provide phone numbers for cities all over the world, so have pages like this... https://www.keshercommunications.com/Romaniavoipnumbers.html https://www.keshercommunications.com/Icelandvoipnumbers.html etc etc. One for every country. The question is, how do I create pages for each one without it showing up as duplicate content? Each page is generated by the server, but Its impossible to write unique text for each one. Also, the competition seem to have done the same but google is listing all their pages when you search for 'DID Numbers. Look for DIDWW or MyDivert.
Technical SEO | | DanFromUK0 -
How often Google Places updates?
Hi, My first question in SEOMoz :). I have just finished doing citations and optimisations for a local business. I now want to know how often Google Places update their database to look for citations etc to improve rankings? Many Thanks
Technical SEO | | TheReachers0 -
Ranking above PLACE PAGES
What does it take for results to show up above Place Page results. It seems like Google Local gets a lot of emphasis . Any thoughts?
Technical SEO | | musillawfirm0