Do you know any competitive landscape tool ?
-
Hello Moz community,
I wonder if you have tips / tools to build a good competitive landscape "picture" for your clients ?
When i'm working on a pre-sales audit, i like to generate 100/200 keywords related to my prospect universe and then show him how well/bad positioned he is on this "market".
To do so i use AdvancedWebRanking to monitor position of prospect + 3 competitors for this list of Keywords. Then i manually calculate a "market share" derived from each actor position.
I wonder if there is a tool that can automatically do it ? For a list of keywords that you input.
Thanks for your answers
-
Ryan and Ruth,
Thanks for your answer, indeed lowering the number of keywords to the "broader" ones is a really good option. I'll try AuthorityLabs.
Meny thanks
-
Hmm... This is really tough to automate as it can become really inclusive; meaning, often there's a one/two degrees of separation within search results where your client or their competitor could be discussed within the top ten of the search results. For example, the search could end up pulling a review site that's discussing client/comp products and then linking to them. While clicks would show up from this site as referrer the value associated with the ranking should also be part of a report like that.
What you might be able to do to convey the same idea but with quicker iterations would be to really lower the number of keywords that you're reporting on to a smaller level and then clustering them into representative batches. If they become a client you can bump up the reporting details, but at the initial stages you're really pitching your knowledge, service, and system. I think you could get that across with fewer keywords and deeper dives into the marketplace. That way you could present on options like advertising on sites that feature reviews of your competitors, print options in smaller / low-cost markets, image-map-knowledge box results, etc. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In Need of Excel Formula to Manage Export from Adwords Keyword Tool
Hi All, I was wondering if anyone had an excel formula that they use to manage large amounts of data in spreadsheet exports from the Google Adwords Keyword Tool? Specifically, I am interested in something that establishes a solid corollary between a given keywords competition score and the amount of local/global monthly searches. Any suggested ideas or methods are very welcome. Thanks!
Keyword Research | | G2W0 -
Best Tools for Keyword Research?
Hi guys, Please share your best and recommended tools for keyword research. Thanks in advance.
Keyword Research | | KLLC0 -
Keyword ranking tool?
I am looking for a tool that would show ranking keywords for my website - except Google Anlaytics and Webmaster. I don't want to enter the keywords to see if my website is ranking I'd like to see if there are any keywords that rank already Thanks!
Keyword Research | | Rubix0 -
What does it mean when two keywords in Google's Keyword Research Tool have exactly the same amount of searches?
The two keywords are [publicity] and [product placement] (both in exact search - not broad) and have 22,200 searches each. Is it purely coincidental or are the two keywords kind of related in Google's eyes and that's why we're seeing the same amount of searches for each?
Keyword Research | | davhad0 -
Keyword Research Tool
Which tool is most reliable to do Keyword Research ? I have observed that data in Google Keywords Tool seems to fluctuate a lot. For instance a particular keyword in GKT had an exact Global Search Volume of 2800 3 days back , today it is around 1200 . I can not make decisions on such unreliable data ...
Keyword Research | | iamnew0 -
Is there a pro tool or google service that I can use to see which sites rank for certain terms? Without having to first identify the url's?
For example I want to see the top 20 sites in order of ranking for top keywords in my industry. Without having to know in advance the url's.
Keyword Research | | CURT-208170 -
A good rule of thumb for competition and local searches when selecting keywords
I'm doing keyword research in the Google Keyword Tool and was looking and spending a lot of time looking at keyword competition and local searches. I'm trying to determine what is a good rule of thumb for what level of competition and local searches people have used when selecting the keywords they will optimize for. I've currently been trying to find ones that have less than 50% (moderate) competition and less than 1,000 monthly searches. Also, which do you put more weight on the competition or the number of searches.
Keyword Research | | EricVallee341