Deciding whether to list multiple locations
-
Hey Mozzers, thanks for your awesome help today. I have another related question to local listings.
We're currently rebuilding our website and we have multiple physical locations across the UK.
Is it beneficial SEO wise for us to display just one address on our contact page or should we list the 5 addresses that we have?
I have also been checking out our local listings and it appears that we have inconsistent listings across the 13 sites that Moz local lists in the UK and then across various other directories.
How important is it to get these cleaned up?
Cheers in advance
Leo
-
You can list all 5 addresses on your contact page, but you should consider creating local landing pages if you serve customers at each location. See the following for some best practices.
http://moz.com/blog/local-landing-pages-guide
As for your second question, if you want to drive traffic through local search, you definitely want to clean up local business citations.
-
I would list all five as it gives the customer a better since of which location is nearest to them as well as your size of company. You can also consider including the locations within your footer of the site as well.
Getting consistent Name Address Phone across listings is definitely a best practice and one of the core aspects of local optimization. That's one thing I'd make a priority. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Pack Ads v. Organic Business Listings
Hey everyone, So I'm noticing lately that Google is showing ads via AdWords for my locations in the local pack. I am fine with that, but unfortunately it is now driving me a little bit insane wondering how much Google really cares about NAP, distance from centroid and or user, links to domain, completed business profile and so on. They will pull an ad into the top of the local pack for my location, yet, my actual organic business listing in some cases will not even show up until I hit the second page of business results. I get that it's Adwords, it's pay-to-play, but from most accounts, the differences in ranking for traditional listings results compared to business results on both desktop and mobile are pretty different. For example, by doing my traditional SEO best practices, I can rank high in traditional listing results even when my business does not show in the local listings. I have done this time and time again. I am able to accept that since we have 100 locations in the US and our lists were an absolute mess before I got here, that some of our NAP across multiple directories and listing sites are not exactly up to snuff which I have been working on. So I guess the thing is, if my location in Google's eyes is not good enough to be shown organically for the user even at the bottom of page of one of business results, why is it good enough to show an ad for my business location for that query as the absolute first result? Again, I know its Ad Words which basically allows you to cut in line like that special pass you can buy at a roller coaster park, but still. Isn't their goal to provide the best possible experience for their user? If they feel something is worth holding back my organic listing from the user, why is it fine with them to show the user that same location with the top possible local pack spot in an ad? I guess this is more of a rant than anything but I wanted to know if anyone else is dealing with this or anyone has any info they have found that could help shed light on this? It kind of just kicked everything I thought about trust, authority, links in order to rank in the local pack organically out the window. Thanks! -Ben
Local Listings | | Davey_Tree0 -
[Local Search] Do you get penalized by using a Google Voice number for each seperate business location?
My client is expanding and opening up separate locations and I will be getting all their online business listings up and running. The client wants to use a single 1-888 number for all locations, however, it was my assumption that they would need a local number for each location to improve their ranking. Could I suggest using free Google voice numbers that get forwarded to their 1-888 number or will Google discredit us for this?
Local Listings | | aedesignco0 -
What is the detail process of google listing?
Could anybody share how google listing will be ? the step by step process for Google business listing
Local Listings | | Tabassum0 -
Google Business listing algorithm when listing the top 3 locations in Google Search
Hi, awhile back I decided to make separate website contact pages by location and Google Business listings(some being just a service location with no address displaying) for Greenshield Pest Control Inc to help better target per city key term searches. Please refer to screenshot A http://puu.sh/qxWjH/6153c0edf2.png and B http://puu.sh/qxWfJ/bff7ad02cf.png. A) Searching "pest control belleville" brings up the Belleville Greenshield business listing in the top 3 as desired. B) Searching "pest control brockville" brings up the Kingston Greenshield listing in the top 3. While they do provide service for the Brockville location we don't have a dedicated Brockville service location and listing setup. I'm happy the Greenshield listing shows up in the search for case B but my question is does anyone know why Google decided for two out of the top 3 listings(Greenshield and Enviro Guard Plus Inc) to use a non-Brockville business listing? Kingston is 45mins away from Brockville and Harrowsmith about 1 hour away. Is there a certain distance range a Google business listing has to be for it to have a chance to be included in the search besides the actual city I'm searching for?
Local Listings | | FPK0 -
Multi city locations and webmaster tools
I recently read this article: https://moz.com/ugc/get-your-multilocation-business-ranking-in-multiple-cities-with-one-domain-21815 In it Brian talks about setting up webmaster tools for city locations and directories. So my client has a site: www.example.com/city1 and www.example.com/city2 How do I configure webmaster tools for these city locations. Is it possible?Is it worth it?
Local Listings | | AL123al0 -
Not all business locations showing for a brand search
I've got a client with multiple business locations however when I type the company name into Google it's only displaying 2/3 of the branches in the local pack for that SERP. The client's picked up on this and would like the third location to appear in the local pack when people search for their company name. I have a suspicion that it's because the third location (the one that isn't displaying) has an address that's exactly the same as several other businesses that are located in offices directly above or to the side of them. My (very flakey) theory is that Google is perhaps uncertain about the exact location of this business given that there are several others with the same address but different business names, so the NAP consistency is being diluted and Google is simply leaving them out of the local pack due to the uncertainty over which business is in fact located at 2 West Street. So my question is, has anyone else had any issues of not all business locations showing in the local pack for a brand name query and if so how did you solve it?
Local Listings | | PeteW0 -
Map-pack results for multiple locations in the same city
We just started working with a local business with several offices across Virginia. All of their locations have G+ local pages, and all rank pretty well in map-pack results for their respective cities....except for one location. Two of their offices happen to be in the same city. One ranks well in the local pack, and the other one is totally buried. This is the only location that doesn't rank in the map-pack for its target local queries. This company still has a TON of work to do to clean-up their citations and improve their G+ local pages across all the locations, but I'm wondering if there are any best practices for handling two locations within the same city...we obviously want both offices to rank in the map-pack, and don't want to do anything that might hurt the one that is currently ranking well. I'm confident that generally cleaning up their profile across the board, and adding new citations for all locations would be beneficial, but would appreciate any suggestions or best practices for getting both locations in this one city to perform well. Thanks!
Local Listings | | djreich0 -
Adding multiple locations business to directories
We have multiple locations business.
Local Listings | | VicMark
Adding each location business info to directories. There are same services and everything for each location. Should we keep the same description for all listings or different for each location?
Should we indicate Home Page URL (with 800 number, no address in footer) or location URL?0