Deciding whether to list multiple locations
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Hey Mozzers, thanks for your awesome help today. I have another related question to local listings.
We're currently rebuilding our website and we have multiple physical locations across the UK.
Is it beneficial SEO wise for us to display just one address on our contact page or should we list the 5 addresses that we have?
I have also been checking out our local listings and it appears that we have inconsistent listings across the 13 sites that Moz local lists in the UK and then across various other directories.
How important is it to get these cleaned up?
Cheers in advance
Leo
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You can list all 5 addresses on your contact page, but you should consider creating local landing pages if you serve customers at each location. See the following for some best practices.
http://moz.com/blog/local-landing-pages-guide
As for your second question, if you want to drive traffic through local search, you definitely want to clean up local business citations.
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I would list all five as it gives the customer a better since of which location is nearest to them as well as your size of company. You can also consider including the locations within your footer of the site as well.
Getting consistent Name Address Phone across listings is definitely a best practice and one of the core aspects of local optimization. That's one thing I'd make a priority. Cheers!
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